With so many small businesses competing for customer attention, marketing can be the best way for you to grow your business and see success.

With so many varying marketing methods, it can take time to develop the right strategy that works for your brand, but once you put together your specific recipe, you’ll see your business grow.

So, if you’re planning to improve your brand marketing, then here are just five methods that can help you get results.  

1. Social Media Marketing

With more and more customers connecting with brands through social media channels, this can be a great place for you to find new customers and increase brand awareness.

Not all platforms offer the same functionality, nor are they all as popular across demographics. By finding which platforms are favoured by your target audience, you can narrow your marketing efforts and make better use of your time and budget.

For example, platforms such as TikTok are popular with younger audiences, and their shop functionality can even allow you to sell products through their app.

2. Influencer Marketing

One close relation of social media marketing is influencer marketing. This typically involves connecting with social media influencers and hiring them to promote your products on their profiles.

With platforms such as Upfluence, you can find and connect with influencers that are within your budget and in your niche.

By choosing influencers in your niche, you can reach potential customers who are already primed for your products.  

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3. Email Marketing

Reconnecting with existing customers can be almost as powerful as reaching new ones. With email marketing you can send out personalised emails to those who have previously shopped with your brand.

Consider offering discounts as a thank you for spending as this can encourage them to shop again with you soon.

Early access to sales is also a great way to entice your customers back for more, and make them feel valued for having previously spent with you. 

4. Search Engine Optimisation 

One of the best ways to generate organic traffic to your site is through SEO. Search engine optimisation involves researching the keywords that your potential customers are searching for and using these in your content.

That way, not only will you appear in the results of customer searches, but also start to climb those rankings. 

SEO can be hard to implement yourself, luckily expert agencies such as Maratopia are on hand to help you develop a strategy for success.   

5. Pay Per Click Advertising 

SEO can take time to get results, it’s a long term strategy that needs to be built and tended to over time.

However, if you’re looking for fast results, then you could consider PPC. Pay per click advertising involves paying to appear at the top of the search results for a specific term. 

Due to the nature of PPC, when you stop paying, you stop seeing results, therefore PPC is best used to support a SEO strategy. This will allow you to still gain traffic and make sales while you wait for your SEO efforts to pay off.

Have you found ways to market your business? Share your tips and tricks for marketing success in the comments below!