Public relations firm Amendola Communications, which specializes in healthcare and health information technology (HIT), redesigned its website to create an immediately meaningful experience for visitors.

Along with information about Amendola’s services and capabilities, the new site showcases the agency’s broad portfolio of successful client campaigns, plus incisive, insider advice for healthcare and technology organizations seeking to effectively communicate their message.

Following website best practices, Amendola’s new site emphasizes visual impact over text-heavy content, and features distinctive graphics and a color palette of rich ambers and other desert hues in a nod to Amendola’s Arizona headquarters.

The new site includes a weekly blog from Amendola’s team of public relations and marketing veterans on all topics related to delivering an effective message in the healthcare and healthcare technology arena.

The new site includes a collection of Amendola’s PR, marketing and creative work for clients like Health Catalyst, The Joint, Greater New Orleans Health Information Exchange, Bernouilli, Recondo and many others. A library of case studies outlining Amendola’s successful campaigns for public relations, marketing, content marketing, social media and strategic counseling initiatives is also on the new site.

“Every facet of Amendola’s redesigned website was created with the visitor in mind, from the eye-pleasing layout to easy access to samples of our work and a blog that answers the questions we most consistently hear from clients and the industry-at-large,” said Jodi Amendola, CEO of Amendola Communications.

Visit Amendola’s new website at www.acmarketingpr.com.