For 15 years, the Arizona Cardinals have enjoyed a unique relationship with Gila River Hotels & Casino – Wild Horse Pass, Lone Butte, and Vee Quiva – through which the two community-minded organizations have collaborated to create exciting promotions for fans, often teaming up to support local charities. Now, the long-standing partnership is even stronger as the Arizona Cardinals name Gila River Hotels & Casinos as their Official Hotel and Casino partner.

To celebrate the official announcement, Gila River Hotels & Casinos is offering more than $250,000 in prizes including three Ford F-150 trucks in one of the largest promotions in its 25-year history. With Cardinals-themed contests, two custom Cardinals-designed hotel rooms, and other promotions throughout football season at all three properties, patrons will be treated to an elevated fan experience. 

“The Arizona Cardinals are proud to be a teammate of Gila River Hotels & Casinos. Together, we are a team that shares a common goal: to truly make a difference in our communities, particularly with youth-focused initiatives,” said Arizona Cardinals President Michael Bidwill. 

Like Family for Nearly 40 Years 

Bidwill said that there is a long history between his family and the Gila River Indian Community. 

“My father (Bill) began working with tribal leaders when he moved to Phoenix in the late 1980s. Back then, before the current properties were built, our organization worked closely with key leaders, such as Sister Martha Mary Carpenter, principal of St. Peter Indian Mission School. Our goal was to help the kids,” he said.

When Gila River Gaming Enterprises, Inc. was formed 25 years ago, the Cardinals strengthened its support for the Gila River Indian Community with more community involvement and outreach. The partnership flourished as both enterprises grew. Gila River Hotels & Casinos was also one of the Cardinals’ first building partners of State Farm Stadium in 2006.

“The reason our partnership is so strong is because we’ve nurtured and maintained nearly four decades of relationships,” Bidwill said. 

Kenneth Manuel, CEO of Gila River Hotels & Casinos, said that many members of the Gila River Indian Community view the Cardinals like family.

“Gila River Hotels & Casinos supports its home team annually at their presenting partnership game with more than 300 Gila River Indian Community member fans in attendance, and it has been an honor to present our Nation’s Colors before each of those games,” Manuel said.

Being named the official hotel and casino partner also helps the gaming enterprise tap into a much larger market of sports fans. 

“We’re thrilled that our long-standing partnership is official in the eyes of the NFL. Not only are we merging two synergistic brands, we’re creating more opportunities to give back to the community,” Manuel said.

Elevating the Fan Experience 

To celebrate the new partnership, the Arizona Cardinals and Gila River Hotels & Casinos have teamed up to create one-of-a-kind experiences and larger-than-life promotions running all season long.

Check-in with the Cardinals: Gila River Hotels & Casinos – Wild Horse Pass in Chandler and Vee Quiva in Laveen will unveil one hotel room at each property dedicated to fans of the Arizona Cardinals. The custom designed rooms will reflect a chic look including customized wall coverings and signed memorabilia. Guests are welcomed with Four Peaks Red Bird Lager and a special welcome amenity at arrival.

Football Truck Giveaway: Gila River Hotels & Casinos has partnered with Arizona Ford Dealers for a Football Truck Giveaway. During telecasts of the Monday Night Football games, the first 250 guests visiting Wild Horse Pass, Lone Butte or Vee Quiva will win a shot at one of three Ford F-150 trucks. All three trucks will be driven away during the final Monday Night Football game on Monday, December 23rd.

$100,000 Pick the Pros: Pick the winner of each Sunday football game at THE Card® kiosks every Tuesday through Sunday and compete to win one of 100 weekly prizes. One winner every week wins $1,000 Free Bonus Play redeemable at Gila River Hotels & Casinos – Wild Horse Pass, Lone Butte or Vee Quiva. 

Arizona Cardinals Biggest Fan: Cardinals fans show off their Cardinals spirit by uploading a photo to Seven winners will receive exclusive Red Zone seats at State Farm Stadium courtesy of Four Peaks Brewing Company and Gila River Hotels & Casinos. One Grand Prize winner will win a pair of 2020-2021 season tickets and an Arizona Cardinals sports memorabilia package. 

Watch the Game While you Game: Gila River Hotels & Casinos will broadcast every game every week. Great food, great games and a great atmosphere make Gila River Hotels & Casinos the place to catch every game all season long. 

The partnership is also beneficial to the Gila River Indian Community. 

“The Arizona Cardinals will be donating $5,000 to the Gila River Fire Department apprentice program, and they also host four youth football clinics each year for children in the community,” Manuel said. “There are player appearances, cheerleader and mascot appearances, and many other activities that we collaborate on. Our long-standing partnership is proof that, with a shared vision and mutual respect, anything is possible.”

For information about Gila River Hotels & Casinos – Wild Horse Pass, Lone Butte, and Vee Quiva, visit 

For more details about the Arizona Cardinals, visit