• Study: Consumers prefer ads aimed at their health and fitness - Read Article

    Study: Consumers prefer ads aimed at their health and fitness

    2018-11-06T15:50:53-07:00

    The “2018 Southwest Sports Marketing Report,” crafted and commissioned by leading marketing services agency LAVIDGE, reveals insights about consumer spending choices in this fast-evolving space. Among the key findings: in addition…

  • Do negative political ads work? - Read Article

    Do negative political ads work?

    2018-10-02T16:30:12-07:00

    As political ads run endlessly leading up to the general election in November, you have to wonder if going negative and attack ads affect voter behavior. The answer, according to…

  • The James Agency enters California market - Read Article

    The James Agency enters California market

    2018-09-25T04:00:05-07:00

    The James Agency (TJA), a Scottsdale-based integrated advertising, public relations and digital marketing firm, announces its expansion into the California market with two new clients: Travel Costa Mesa and The…

  • How Facebook changes impact digital marketing strategy - Read Article

    How Facebook changes impact digital marketing strategy

    2018-09-14T10:50:33-07:00

    Reviews and reputation management have become an increasingly important component of digital marketing. Facebook is a key player in reputation management. In fact, user reviews on Facebook have emerged as…

  • Bigfish Creative Group re-imagines Arizona’s ‘Five Cs’ - Read Article

    Bigfish Creative Group re-imagines Arizona’s ‘Five Cs’

    2018-09-05T08:30:29-07:00

    Bigfish Creative Group, an award-winning creative and digital agency based in Scottsdale, Ariz., today launched az5c.com, an interactive campaign focused on re-imagining Arizona’s famous “Five Cs” to better reflect the…

  • How to use IGTV to boost your brand - Read Article

    How to use IGTV to boost your brand

    2018-09-04T06:00:37-07:00

    Last month, Instagram made waves by announcing its newest feature to the social networking platform: IGTV. The social network’s new long-form video platform rivals YouTube and has been quickly adopted…

  • How to create real estate signs that sell - Read Article

    How to create real estate signs that sell

    2018-08-28T07:30:13-07:00

    Real estate signs say more about you and your residential or commercial real business than they do about the properties they advertise.  Let’s look at the best practices for creating…

  • 10 to 1 Public Relations ranked one of top U.S. firms - Read Article

    10 to 1 Public Relations ranked one of top U.S. firms

    2018-08-20T18:30:34-07:00

    As the company celebrates its sixth anniversary this month, Scottsdale-based 10 to 1 Public Relations is pleased to announce that third-party reviewer “Clutch” has named it among the Top Public…

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