Equifax Data-driven Marketing (DDM), the marketing data, analytics and technology solutions capability of Equifax Inc. (EFX), today presented findings from a commissioned marketing measurement study conducted by Forrester Consulting on behalf…
Melissa Swader, an award-winning valley businesswoman, business mentor, and social media influencer has recently signed her first book deal with Daily House in Reno, Nevada. Swader stated, “I work…
The jerseys of the three-time WNBA Champion Phoenix Mercury will feature a new element in 2019, as PayPal, the world’s digital payment leader, becomes the team’s official jersey badge partner. …
Integrate today announced its acquisition of London-based B2B event lead capture company Akkroo, adding a new, innovative way to capture and process leads in real time at in-person events. Integrate’s customers will…
It is vital for all businesses these days to develop the right strategies in order to boost business success. This means developing a solid marketing strategy and a good SEO…
What does it take to start a successful business in sales? This might surprise you, but the answer is to leverage your differences as strengths. Although some folks might tell…
RIESTER announced the purchase of Santy Integrated Inc., a 25 year-old, regional advertising and public relations company that bolstered its public relations offerings two years ago with its acquisition of…
Seeking a way for its employees to unite in giving to the community in creative and meaningful ways, LAVIDGE, a Phoenix-based unified agency offering advertising, public relations and digital marketing…
With the breakneck pace of today’s digital media landscape, data is key and proactivity is paramount. Nowadays, the tools and capabilities we as marketers have at our fingertips to collect…
Although there are many articles on content marketing online, few discuss the mistakes you can do in content marketing. With numerous tips and how to do items available, you know…
Brand awareness is achieved through the marketing that you undertake to spread the word about what it is that you do and who you are. It grows the number of…
Every single business owner must have a general understanding of what it means to market your business. Marketing leads to brand awareness, thereby increasing the number of people that know…
