The “2018 Southwest Sports Marketing Report,” crafted and commissioned by leading marketing services agency LAVIDGE, reveals insights about consumer spending choices in this fast-evolving space. Among the key findings: in addition…
If your small business brand isn’t healthy, neither is your business. That’s because the health of your brand impacts both consumer awareness of your business and your bottom line. A strong brand is not…
Hashtags can boost impressions, improve the searchability of your content, and encourage more people to talk about your brand. But to use hashtags effectively, you must do more than just…
As political ads run endlessly leading up to the general election in November, you have to wonder if going negative and attack ads affect voter behavior. The answer, according to…
The James Agency (TJA), a Scottsdale-based integrated advertising, public relations and digital marketing firm, announces its expansion into the California market with two new clients: Travel Costa Mesa and The…
Reviews and reputation management have become an increasingly important component of digital marketing. Facebook is a key player in reputation management. In fact, user reviews on Facebook have emerged as…
He just did it. Colin Kaepernick may never suit up for another NFL game, but that hasn’t stopped him from being the center of debate. This time it is as…
Bigfish Creative Group, an award-winning creative and digital agency based in Scottsdale, Ariz., today launched az5c.com, an interactive campaign focused on re-imagining Arizona’s famous “Five Cs” to better reflect the…
Last month, Instagram made waves by announcing its newest feature to the social networking platform: IGTV. The social network’s new long-form video platform rivals YouTube and has been quickly adopted…
Real estate signs say more about you and your residential or commercial real business than they do about the properties they advertise. Let’s look at the best practices for creating…
As the company celebrates its sixth anniversary this month, Scottsdale-based 10 to 1 Public Relations is pleased to announce that third-party reviewer “Clutch” has named it among the Top Public…
B2B marketing agency Elevation Marketing, announces the opening of its new headquarters located in one of the country’s top up-and-coming technology hubs: Gilbert, Arizona. The news comes as Elevation celebrates…
