Competitors working together? That’s not a typical business practice, but representatives from five Scottsdale furniture consignment shops said their collaboration has helped boost the local industry. Darlene Richert, president and…
This time of year, there are holiday marketing campaigns everywhere. Whether the campaigns are small and involve dressing up a company’s logo, or campaigns that manage to go viral, many…
Influencer marketing is one of the hottest marketing tactics to date for getting a brand in front of a large yet targeted audience. This style of outreach allows the brand…
BestCompaniesAZ, an Arizona-based employer branding firm best known for its localized marketing programs for national employers, is now expanding into Texas. The Phoenix firm announced today the launch of BestCompaniesTexas,…
Phoenix-headquartered HMA Public Relations, a founding member of the Public Relations Global Network (PRGN), has announced that Another Company, the top independent PR and communications agency in Mexico, has joined the…
Everyone has their own take on creating a logo and what makes a logo perfect. New trends (and fads) in logo design appear every year. Be careful not to fall…
As a business owner or CEO, your time is extremely limited. Leading meetings, attending calls, putting out fires, and frantically checking email – that only covers half of what you’re…
The Scottsdale Area Chamber of Commerce and City of Scottsdale economic development have partnered to launch a promotional video series, free to downtown Scottsdale business applicants who apply and are…
Your brand should be like a fingerprint – completely unique and associated with your business only. Everything about your brand, from your business name to your logo to your web design, should…
In this day and age, when a company strays away from its core values or fails to meet basic consumer expectations, they are immediately put under the spotlight. Facilitated by…
The Arizona Coyotes will take the ice this week to begin a new chapter, starting the season with a new president, a new head coach, several new players – and…
One of the ways to get great PR for your business is to write pitches that can be sent to the media and other places. The goal is to have…
