For the past seventy years, business branding has been largely guided by principles developed in the 1950s and 1960s, when there were only three television networks, messaging through advertising was…
Fingerpaint, a strategic marketing agency headquartered in Saratoga Springs, today announced the acquisition of Phoenix-based Olson Communications, a 13-year-old firm known for its work in the film, entertainment, real estate…
Online video marketing has become a staple, with 81 percent of companies producing video content for their websites and 69 percent producing it for social media, according to the 2014…
Carrie Martz was named a Finalist in the Woman of the Year: Marketing, Advertising and Public Relations category in the 11th annual Stevie® Awards for Women in Business, and will…
The Arizona Lottery announced today a new logo, refreshing the 33-year-old brand with a redesigned logo and new look aimed to excite players now and in the future. The new…
Urias Communications, a full service multicultural advertising and public relations agency was named Hispanic agency of record for the Arizona Super Bowl Host Committee. Urias Communications will be responsible for…
When Beyoncé released her self-titled album late last year, she didn’t go through any of the traditional promotional means, which she called boring. Instead, she simply posted a video featuring…
Falling back into your boss’ arms to build trust is about as fresh as the “chicken dance.” “We are moving into an era where people need to give trust by…
For centuries, games have been a paramount element of society. Now, marketers have found a way to harness the power of games to change the way businesses engage with customers.…
Pyxl, a leading full-service digital marketing firm recently named to the Inc. 5000 list for fastest growing privately-held companies, is going to make its new home at SkySong. The company…
R&R Partners has announced that the independent marketing communications firm would make its international debut, opening its ninth office through an ownership stake in CMV, a full service agency based…
With more than 500 million Tweets sent daily, it’s likely your next customer is on Twitter. The challenge for companies is making their Tweets stand out and building their business…
