There was a time when we relied largely on focus groups and surveys to learn who was buying the products and services we were touting and what they thought about…
In February 2012, registered Twitter users officially hit 500 million. Despite the significantly growing population of tweeters ― approximately 11 new accounts are added every second ― there are many…
GoDaddy commercials: love them, or not … the edgy, slightly inappropriate TV commercials have helped make the Web hosting provider and domain name registrar a world leader on the Internet…
BroadcastAZ, a Broadcast USA company, unveils one of the country’s leading HD digital broadcast facilities in Scottsdale. This state-of-the-art HDTV Production & Broadcast Center opens June 15, 2012 to take…
The 2012 North American Effie Effectiveness Index rankings were revealed at the 44th annual Effie Award Gala in New York City. Among the winners was Valley Metro Regional Public Transportation Authority’s…
How to get your ads notice ― and other lessons in public relations Advertising can be vital to attracting attention to your business, but it’s not all that gets customers…
Used correctly, social media can pay off for the hospitality industry Over the holidays, the JW Marriott Desert Ridge built a giant village out of 800 pounds of gingerbread and…
Integrate, a Scottsdale-based marketing automation software company, is growing and giving this spring. Integrate is tripling its office space and preparing to hire 50 new employees. At the same time,…
Phoenix-based CCG Catalyst, a bank consulting firm providing strategic direction for financial institutions, has named Susan Connor as senior vice president and COO, focusing primarily on daily operations, marketing and…
Marketing turns something old into something new: Consumer behavior sparks ideas for new products, expanding markets. Introducing a new product to market can take years of research and expense. Or…
Scottsdale-based BizBox, which encourages businesses to think outside of the box, is teaming with Skullcandy, Inc. (Nasdaq:SKUL), a performance lifestyle audio brand, known for doing just that. The result will…
Inbound marketing can be an extremely powerful tool in any business’ marketing plan. In order to see results, just like any other strategy, you must pair these with other efforts…
