One of Greer’s most popular resort attractions is going to auction.

As the most desirable real estate opportunity to be offered through public auction, a rarity in itself as most commercial real estate transactions occur through traditional sale structures, bidding for The Snowy Mountain Inn will take place during live auction planned for Aug. 10.

In a truly unique real estate transaction, potential suitors will furiously try to outbid one another auction-style to purchase this Arizona treasure through the power of auction at Auction Systems Select, the luxury property auction group of Auction Systems Auctioneers & Appraisers.

The current owners have invested significant time and money to restore Snowy Mountain Inn to its former glory, and have gracefully hosted their many loyal customers for more than a decade. Now, the couple is ready to hand the reins over to a new owner and pursue retirement.

Originally built in 1955 as an idyllic White Mountain family home, the lodge at Snowy Mountain Inn serves as the spiritual and literal heart of the property. Situated among almost 10 acres of peaceful and secluded landscape in Arizona’s awe-inspiring White Mountains, this is a rare turn-key opportunity for the real estate and hospitality community.

Loyal guests return to this breathtaking property year-after-year to enjoy the pine-studded mountain vistas, private trout-stocked lake, and dramatic national forest and wilderness areas that surround the property, which also features a full restaurant and bar.

The potential for redevelopment is perhaps the most appealing aspect of the Snowy Mountain Inn property. Anticipating the future needs of the community, the owners have a condo project already designed, surveyed and pre-approved for development. Upcoming zoning will allow for eight residential units per acre. One additional adjoining acre is available, potentially bringing the project size to almost 11 acres.

As condominiums, townhomes or timeshares, this property could satisfy an unmet demand for housing opportunities in the area. A timeshare project could draw amply from the year-round visitors that seek out this prime location. Additionally, everything from a corporate retreat center and even a possible rehabilitation center have been discussed, providing an even larger incentive to potential buyers.

This opportunity also presents potential for continued economic growth in the state of Arizona, and an opportunity to preserve an Arizona treasure. Auction Systems is offering a 5% co-brokerage fee for any brokers interested in presenting buyers.

Open houses will be held from noon – 4 p.m. July 27-28 and Aug. 3-4. Additional information can be found at auctionandappraise.com.