In the competitive world of real estate, CEOs and founders are constantly seeking innovative tactics to boost sales and enhance client satisfaction. From leveraging social media platforms to showcasing properties when they’re completely ready, we’ve compiled the top twelve strategies provided by industry leaders. Discover how these cutting-edge approaches have revolutionized the market and led to success. Here are 12 innovative real estate sales tactics to try:
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- Leverage Social Media Platforms
- Utilize AI-Driven Property Recommendations
- Offer Multiple Solutions for Sellers
- Provide Immersive and Engaging Tours
- Innovate with a Home Trade-In Program
- Engage with Virtual Staging
- Craft Storytelling Real Estate Listings
- Create Demographic-Specific Web Pages
- Empower Clients with Valuable Content
- Combine Craftsmanship with Modern Marketing
- Implement a Referral-Rewards Program
- Showcase Properties When Finished
Leverage Social Media Platforms
In today’s digital age, social media has become an essential tool for businesses to connect with their target audience. As a real estate agent, I have adopted this innovative sales tactic of leveraging various social media platforms to reach out to potential clients.
By creating strategic and engaging content on Facebook, Instagram, and LinkedIn, I have been able to showcase my expertise, build trust with potential clients, and generate new leads. This approach has not only increased my sales but also improved client satisfaction, as I can provide them with timely updates and address their queries effectively through these platforms.
So, if you haven’t already utilized the power of social media in your real estate business, I highly recommend giving it a try.
Ryan Nelson, Founder & CEO, RentalRealEstate
Utilize AI-Driven Property Recommendations
Our groundbreaking sales approach revolves around personalized, AI-driven property recommendations. Harnessing machine-learning algorithms, we analyze client preferences, lifestyle choices, and historical data to curate bespoke property suggestions.
This tailored approach not only enhances the client experience but also streamlines the property search process. The integration of AI doesn’t replace human interaction but augments it, allowing our agents to focus on meaningful discussions and negotiations.
The result has been a significant uptick in client satisfaction, as they appreciate the time saved and the precision of the recommendations. This innovative fusion of AI and personalized service has not only increased sales but has set a new standard for client-centric practices in the real estate industry.
Perry Zheng, Founder and CEO, Pallas
Offer Multiple Solutions for Sellers
The innovative sales tactic and approach that we’ve adopted in our real estate business is to have multiple options when it comes to helping our sellers. We are a company that focuses on distressed sellers and people who need to get rid of their properties fast. Companies like ours are typically known for offering under-market-value offers to people who need a quick solution; however, the majority of people who reach out to us don’t actually fit our ideal customer profile.
What we found over the last year is that by having multiple options to help sellers, we can monetize our leads more effectively. By doing this, we’ve been able to increase our return per lead by about 30%. Furthermore, when sellers see that we’re truly there to solve their problems, rather than only being focused on buying a property at a discount, they’re happy to work with us, and they’re more willing to understand where we’re coming from with our offer numbers. When one goes through our Google reviews, one can see that we have an abundance of reviews from sellers whose houses we did not even buy. This demonstrates why clients who reach out to us are so happy with our service because we’re genuinely there to solve a problem.
If we cannot solve a problem with a direct cash sale, we don’t have to push people to try to squeeze them into the box of a “motivated seller”; instead, we can find the solution that truly meets their needs and get compensated for it either way.
Sebastian Jania, CEO, Ontario Property Buyers
Provide Immersive and Engaging Tours
Virtual property tours have become an integral part of my sales approach in the real estate sector. By providing clients with a virtual tour of the property they are interested in, I am able to give them a more immersive and engaging experience.
This allows them to better visualize themselves living or working in the space and get a feel for the property before even stepping foot in it. This has not only increased client satisfaction but also led to an increase in sales, as clients are more confident and informed when making a purchase decision.
Brian Rudderow, Founder & CEO, HBR Colorado
Innovate with Home Trade-In Program
I pioneered a new home trade-in program where we buy a client’s existing home directly if they purchase one of our new listings. This provides a seamless, stress-free transaction for the buyer. Our market share in new construction sales has grown over 30% since introducing this incentive. Clients love the convenience and efficient process.
Josh Steppling, Broker Associate, Treasure Coast Real Estate
Engage with Virtual Staging
In my time as a real estate agent, I’ve learned that taking an innovative approach is key to standing out in this competitive industry. One tactic I’ve adopted that has really moved the needle is leveraging 3D home tours and virtual staging for my listings.
Rather than relying solely on photos, I make a point to offer immersive 3D tours to give buyers a vivid sense of what it would be like to live in the home. I’ve also started working with virtual staging companies to showcase empty homes in their full, furnished glory.
These cutting-edge visuals grab buyers’ attention and help them connect emotionally to the property in a way that simply wasn’t possible before. I’ve found that homes with 3D tours and virtual staging see more traffic, sell faster, and for more money.
Beyond the numbers, it’s extremely gratifying to hear clients say how much more confident they felt in their purchase decision thanks to these innovative tools. They appreciate that I’m utilizing new technologies to make the home shopping process smoother and more enjoyable.
Adopting these creative digital approaches has been a total game-changer. I’m thrilled to be at the forefront of leveraging 3D and virtual staging in my market, and I’m excited to continue finding new ways to connect home buyers to their dream properties.
Dmitriy Bobriakov, Marketing Manager, RealEstateU
Craft Storytelling Real Estate Listings
Adopting a storytelling approach to real estate listings has transformed how we connect properties with potential buyers. Instead of standard descriptions, we craft narratives that highlight the unique history, architectural details, and lifestyle possibilities of each property. This strategy turns each listing into a compelling story that resonates on an emotional level with buyers, helping them envision their lives in the new space. We’ve supplemented these stories with high-quality, lifestyle-oriented photography and video tours that bring the narrative to life.
This innovative approach has led to increased engagement on our listings, more competitive bidding, and higher client satisfaction, as buyers and sellers alike appreciate the personalized and immersive way we market properties.
Tony Mariotti, CEO, RubyHome
Create Demographic-Specific Web Pages
In my real estate business, we are always pushing the envelope when it comes to sales, and that applies to 2024 as well. Our business does a lot of sales of condos within Singapore, and since we have just finished January of 2024, we know that we have to keep pushing for the rest of the year.
So, we came up with specific pages within our website that target specific demographics. For example, if we are targeting a wealthy market, then we create a list of the condos that those in that demographic would probably be looking for in 2024. So, it’s not a one-size-fits-all kind of marketing, but rather putting a finger on the pulse of that market and trying to see what kinds of properties they are eyeing and why they feel that way. That helps us angle the marketing towards that end.
Ahamed Sha, CEO, New Launcher
Empower Clients with Valuable Content
Provide quality, valuable content. We’re not just about offering financial solutions; we’re committed to empowering our clients with knowledge. This proactive delivery of relevant insights attracts clients who value transparency and knowledge in their real estate investment journey. The result? Investors who feel more informed and confident!
Loren Howard, Founder, Prime Plus Mortgages
Combine Craftsmanship with Modern Marketing
At Bonsai Builders, we’ve found great success in combining the traditional values of craftsmanship and personalized service with modern marketing techniques in the construction and real estate sector.
One innovative approach that has significantly buoyed both sales and client satisfaction is the utilization of detailed project documentation and social proof throughout the sales cycle. By sharing in-depth case studies and client testimonials on our website and social media platforms, we open a transparent window into the quality of our work and the trust we’ve built with our clients.
For example, showcasing a challenging home remodel we undertook—where we transformed an outdated space into a modern, functional area by navigating complex engineering problems—provided real-world proof of our problem-solving abilities and craftsmanship. This not only helped to position us as a trusted partner capable of handling intricate projects but also resonated with potential clients facing similar issues. Incorporating client testimonials directly into our sales materials and proposals further personalizes the experience, showcasing client satisfaction in their own words.
This strategy has led to an increase in referrals, repeat business, and a broader client base, as prospective customers can easily see the tangible value we provide.
Kristin Hintlian, Owner, Bonsai Builders
Implement a Referral-Rewards Program
Implementing a referral-rewards program has been incredibly effective. By incentivizing existing clients to refer their friends and family, I’ve been able to expand my client base while also rewarding loyal customers.
Not only does this approach lead to increased sales, but it also enhances client satisfaction as they feel appreciated and recognized for their support. Plus, word-of-mouth referrals are often more trusted and result in higher-quality leads.
Adam Seguin, Owner, Myrtle Beach Home Buyers
Showcase Properties When Finished
We represent real estate in Mumbai and sell flats once the entire building is ready. In this way, the buyer is spared from having to imagine what the flat would look like. He knows exactly what he is getting and what his apartment looks like. On our website, we have also included a 3D walkthrough so that clients may view the same thing remotely before visiting the location. This facilitates quicker decision-making for the client. Additionally, our sales representatives record client information and their requirements into our in-house CRM software, which helps them to have timely follow-ups and closure of pending points.
Innovation is much more than just technology; it’s also about understanding and reacting to the needs of the client. Adopting these tech-driven tactics has improved both our client satisfaction and sales.
Utpal Talaty, Head IT, K. Raheja Realty P. Ltd.
