If you find yourself driving down Jefferson Street in Downtown Phoenix anytime soon, look up and you’ll see a massive LED screen at Block 23!

As Block 23 nears completion, just this week the project lit up one of Arizona’s largest LED media boards. It is situated below “The Ryan”, the Streetlights Residential apartment tower on the southeast corner of Block 23 facing Talking Stick Arena. The towering digital billboard is 28 feet tall by 96 feet wide and spans three levels of Block 23’s parking garage.

The billboard is a partnership between RED Development and Streetlights Residential and in collaboration with Legends Entertainment District.