September 14, 2021

Shiraz Kahn

How professional photography helps sell homes faster and sell for more

It might tempt you to take some photos on your phone and shun the idea of hiring a professional photographer for your real estate listing.

But, as the saying goes, a picture is worth a thousand words, which is especially true in real estate. Because photographs determine whether or not you can sell your property quickly.

Thanks to advancements in technology, people can now sit at home with their family and go through various online listings without leaving the couch.

And buyers are conducting more research than ever before. You can bet they’re researching your property!

This article will go over five reasons you should hire a professional for real estate photography if you want to sell a home faster and sell for more (after all, that’s what we want)

It Can Attract More Buyers

What do you see when you go shopping online? You may have noticed that brands with an excellent reputation use consistently high-quality images. This is because they understand the value of good photography.

The logic is simple: you want your imagery to pique people’s interest and make them buy.

You, too, want to bring buyers to the property you’re selling. And because there are so many options available online, your thumbnail photo should be nothing less than appealing to make your listing stand out.

Gives You Credibility

When you have high-quality photographs, you are elevated to the status of a professional individual.

More than half of real estate agents use professional photographers to capture the beauty of the home, and you know why!

Before you even start communicating face-to-face with your prospects, you want to create an image of trust and confidence.

This is only possible if your photos look appealing in a way that they reflect your credibility and strong presence in the industry. Your ability to sell your home then increases tenfold.

Saves Your Precious Time

Let’s face it; you’re not going to have all day to keep taking pictures of your property from every angle, editing them, and trying to brush them up.

Amateur photography almost always results in blurry or poorly done photos, and what’s even worse is that you might have to take the photos again!

It’s simply not feasible because the process is time-consuming and strenuous.

So hiring a professional is your best bet because they will take a photograph and size it to your unique requirements. All you have to do now is post them in the listing.

Can Sell Your Home Faster

Any image that captures people’s attention indeed sells faster, which is why people pay for professional photography.

Studies have shown that professional photography has helped listings sell around 50 times faster than properties listed with poor imagery.

While you may have an expensive camera and decide to take photos on your own, they will not attract as much attention from buyers.

Professional photography is much more than that. It takes perfect lighting, vantage points and post-production to create photographs that command attention and move your prospects to taking action.

It’s also worth noting that when your home has been on the market for a long time, your prospective buyers may suspect that something is wrong with your house.

So, if you want to sell your home faster, you will want to use professional imagery for all your listings online and offline. And in the long run, you will most likely cover the cost of hiring a photographer.