Dealty is a unique digital platform that will transform the way home buyers, sellers, real estate agents and homebuilders list or find homes. The website allows consumers to view exclusive available properties or register their home to sell all in one seamless, easy-to-use interface. Dealty removes the need for a “middle-man” by letting the user remain completely independent throughout the entire process, without unnecessary fees, hidden information or the need to contract with an agency.
Locally developed, Dealty aims to improve the home buying and selling process by giving the consumer full control and removing confusion that comes from third-party listing sites. Users interested in buying can communicate directly with the homeowner to ensure they are getting the best deal with the site’s price comparison map of listings, which is consistently updated with live data based on past records. Users who sell on Dealty can determine their home’s value, set the price, put the property on the market and save on average $19,000 based on a national average home price.
“Dealty was created to be completely transparent for all consumers,” said Renee Tulliani, founder and CEO. “I wanted to put all the choices back in the buyer and seller’s hands and get rid of the distractions that inundate those entering the real estate market.”
The platform is not just for the general public, but for real estate agents and homebuilders too. There are many sites that sell the listing agent’s potential buyers as leads to other agents, leaving the listing agent out of lead generation on their own listings. Dealty never sells leads and instead gives the buyer direct access to the lister of the property.
“When a buyer is interested in a property, there is no one better to communicate with than the person who knows the property best; the person who originally listed it,” said Tulliani. “Dealty removes the need for competition between agents and creates a more genuine relationship between them and the homebuyer.”
Homebuilders also have access to Dealty to upload subdivisions and models so buyers can view floor plans, photos and virtual tours prior to heading to the location in person. Dealty creates a database of homebuilders that buyers can search to make new home buying as easy as possible.
The platform is free for buyers, who can access the search feature and browse listings based on their preferred zip code. It is also completely free for homeowners to list their property. Those interested in selling create an account and list their first property without charge. If a seller or listing agent has multiple, they can upload an unlimited number of listings for a flat fee of $79 per month, which also includes a separate landing page dedicated specifically to that seller. Dealty also offers free selling tools and tips, as well as a professional photography option that sellers can take advantage of to compile high quality photos of their property for an additional cost.
Dealty began development in 2019 and is now officially live in Arizona and being tested in Washington. The platform was created by Tulliani, a seasoned agent with more than 20 years of experience including handling thousands of REO’s for lenders and short sales for homeowners during the market crash of 2008, and Chief Financial Officer Gary Stringer, who has more than 25 years of investment experience. As CEO and Founder of BridgeLight Capital, Stringer’s expertise is delivering world-class capabilities with custom tailored financial solutions for the client’s specific needs, goals and objectives.