72SOLD announced it is poised to help hundreds of first-time homebuyers across the state of Arizona with the launch of its zero commission initiative, the “72SOLD Companion Buyer Program”. Recently, Gov. Katie Hobbs approved the “Arizona is Home Mortgage Assistance Program” to help approximately 500 first-time Arizona homebuyers with down payment and interest rate assistance. Now, 72SOLD will help first-time homebuyers even more by organizing a group of its top agents statewide who have agreed to represent first-time homebuyers in the program at zero commission, rebating any commission they earn as a credit to the buyer at closing. 

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“Home ownership is the American Dream and for many that dream has been out of reach, none more so than the first-time homebuyers,” said 72SOLD Founder and CEO, Greg Hague. “This new 72SOLD initiative means first-time homebuyers who qualify for the state program can have representation in purchasing a home at zero commission, and also receive a significant cash credit of any commission their agent would have earned on the transaction.”

The $13 million initiative that Gov. Hobbs recently rolled out will help those who qualify with down payment assistance and mortgage interest rate relief (up to $30,000) to low-and moderate-income first-time homebuyers. Homebuyers must meet income eligibility criteria, the U.S. Department of Housing and Urban Development’s definition of first-time homebuyers, and other lender requirements, such as credit score. Those seeking additional details to see if they qualify can visit, cplc.org/housing/counseling.php and Trellisaz.org to start the eligibility process. In the 72SOLD Companion Buyer Program first-time homebuyers in this new state program can access additional financial help.

“On the purchase of a $400,000 home a homebuyer might benefit from up to a $12,000 cash credit from their 72SOLD affiliated agent at closing,” said Hague. “This is money that can be used for closing costs, moving costs, and home improvement costs. This is an opportunity for the real estate industry to do our part in helping Arizonans capture the American dream of home ownership.”

First-time homebuyers can sign up for free representation and a commission rebate at closing from a 72SOLD affiliated agent at 72SOLDFirstHome.com

Since it launched in 2018, 72SOLD has been embraced by Arizona homeowners, becoming the state’s #1 real estate brand because of its program for identifying the most serious buyers for any home in America in eight days or less with multiple independent studies showing that home sellers who used the 72SOLD program walking away with significantly higher prices than if they sold the traditional way. The most recent study, released in 2024, showed that over 10,000 homeowners who used the 72SOLD program sold at 7.8% higher average prices than other homes sold in the MLS.

72SOLD has grown rapidly across the country and is currently offering its home selling program in over 80 major U.S. markets. In 2023, with a three-year revenue growth of 1,232%, 72SOLD landed on the Inc. 5000 list among the Top 5 Fastest Growing Real Estate Firms in America, the most prestigious ranking of the fastest-growing private companies in the country. The placement ranks 72SOLD among the fastest growing firms in America for two years in a row, and the #1 fastest growing real estate firm in Arizona. In 2023, the company was also a recipient of the Most Admired Companies award.