Tag Archives: banner health

Breast cancer treatment

Banner MDA engaged in cutting-edge study

A cutting-edge research study at Banner MD Anderson Cancer Center is testing the safety and effectiveness of a new investigational drug that, when combined with chemotherapy, may make a major difference in treating breast cancer in patients who carry harmful mutations on either the BRCA1 or BRCA2 genes.

The Brocade Study will enroll patients with hereditary breast cancer that is metastatic, meaning it has spread to other parts of the body, or locally recurrent, meaning it has come back in the same original area. These patients also have mutations in the BRCA1 or BRCA2 genes, similar to the kind that actress Angelina Jolie inherited. The study is examining the results of the oral drug Veliparib when taken in combination with chemotherapy treatments.

“These breast cancers can be very difficult to treat with traditional chemotherapy regimens. If Veliparib is found to add to the effectiveness of chemotherapy, it would give patients with BRCA mutations and metastatic breast cancer a new option for therapy,” said Mary Cianfrocca, MD, director of the Breast Cancer Program and medical director of the Clinical Cancer Genetics Program at Banner MD Anderson. Dr Cianfrocca is also the principal investigator for the Brocade Study at Banner MD Anderson.

Veliparib is designed to prevent the cancer cell from repairing itself by blocking a protein called PARP, possibly making the cell more susceptible to anti-cancer drugs. Banner MD Anderson is the only health care facility in Arizona which is offering the study. To learn more about the BROCADE study call 480-256-3420 or visit, www.brocadestudy.com.

Banner MD Anderson, located on the Banner Gateway campus, delivers cancer care to patients in Arizona through the collaboration of Banner Health and The University of Texas MD Anderson Cancer Center. Banner MD Anderson offers focused disease-specific expertise in the medical, radiation and surgical management of the cancer patient. The center uses an evidence-based, multidisciplinary approach to patient care, and provides access to clinical trials and new investigative therapies. Banner MD Anderson also offers state-of-the-art technology for diagnosing, staging and treating all types of cancer. For more information, visit www.BannerMDAnderson.com.

health.education

Record number of physician residents at Banner Good Sam

A historic number of doctors are being trained now for the future of medicine at Banner Good Samaritan Medical Center. There are 291 doctors training in Banner Good Samaritan’s eight medical residency and nine fellowship programs for the 2014-2015 academic training year as part of the hospital’s Graduate Medical Education (GME) program which is accredited by the Accreditation Council of Graduate Medical Education.

“Training these physicians is an important investment in the quality health care for all Arizonans,” said Steve Narang, MD, Chief Executive Officer at Banner Good Samaritan. “Doctors are more inclined to practice medicine near to where they trained, so we’re obviously very pleased by the number of physicians who are training at Banner Good Samaritan.”

The GME program at Banner Good Samaritan is affiliated with the University of Arizona College of Medicine (UA-COM) and has been training physicians over the past 60 years. Recently, Banner and the University of Arizona Health Network (UAHN) in Tucson signed a Principles of Agreement document that is anticipated to lead to UAHN joining Banner Health and a 30 year affiliation commitment from Banner Health to support the UA-COMs in Tucson and Phoenix.

This affiliation will include the operation of academic medical centers connected to the COMs in both cities. Banner Good Samaritan will be established as the academic medical center in Phoenix, and UAHN – University and South campuses will continue serving in that role for the COM in Tucson. Third and Fourth year COM students in Tucson and Phoenix will rotate into clinical areas in Banner Health affiliated academic medical centers.

Much like the evolution of health care, the advancements in medical education are astounding, Narang said, adding that thanks to technology, today’s physician residents and fellows have a wealth of health information and training resources at their fingertips. From smartphones to simulation education, the digital age has transformed medical teaching, he added.

“While technology has most certainly changed the ways in which residents are taught, the core principles, values and standards that define academic medicine at Banner Good Samaritan remain constant,” Narang said. “Banner Good Samaritan’s superior teaching stems from the commitment by physician educators to the highest standards of patient safety and quality throughout the teaching process.”

Following is the list of Residency and Fellowship programs at Banner Good Samaritan Medical Center:

Residency Programs:
· Family Medicine
· Internal Medicine
· Internal Medicine/Pediatrics
· Obstetrics & Gynecology
· Oral Maxillofacial Surgery
· Orthopedic Surgery
· Psychiatry
· Surgery

Fellowship Programs:
· Cardiology
· Interventional Cardiology
· Structural Cardiology
· Endocrinology
· Gastroenterology
· Geriatric Medicine
· Medical Toxicology
· Pulmonary/Critical Care Medicine
· Sports Medicine

health,informatics

UnitedHealthcare, Banner Health Collaborate

Banner Health Network and UnitedHealthcare are launching an accountable care organization (ACO) initiative to provide improved care coordination and enhanced health services to nearly 50,000 UnitedHealthcare plan participants in the region.

Banner Health Network’s (BHN) partnership with UnitedHealthcare will help shift Arizona’s health care system from one based on volume of care to one that rewards quality and value. Banner Health Network and its affiliated physicians will manage all aspects of patients’ care, providing the right care in the right place at the right time. Primary care physicians in the ACO will receive regular patient updates, enabling them to monitor all of the care each patient is receiving, and to maintain all clinical information about each patient in a secure patient registry.

UnitedHealthcare employer-sponsored plan participants who are currently served by BHN’s care providers will not have to do anything differently to receive the benefits of this new model, which include enhanced care coordination and follow-up.

BHN includes 3,000 care providers and 15 hospitals. BHN was one of the first care provider networks in Arizona to adopt the principles of accountable care, and one of the original 32 organizations nationally selected by the Centers of Medicare & Medicaid Services (CMS) to demonstrate the Medicare Pioneer Accountable Care Model. BHN was one of the top performers among this select group in terms of achieved savings in the first year. Using the same technology, clinical models and engaged care providers, BHN has been able to adapt these value-based learnings to better serve people enrolled in commercial health plans, such as those of UnitedHealthcare.

“Banner Health Network is pleased to work with UnitedHealthcare to deliver value-based health care options for Arizona employers and their employees,” said Chuck Lehn, CEO, Banner Health Network. “We anticipate Banner Health Network’s 3,000 care providers will manage the care of more than 300,000 people who are enrolled in a variety of risk-based health plans. We use evidence-based guidelines to close gaps in care across our population. Yet, we also do not forget that each of our patients is unique and needs individual support to meet personal health goals.”

UnitedHealthcare and Banner Health Network will coordinate evidence-based care, ensuring that the primary care physicians, specialists and facilities are aligned with the Institute for Healthcare Improvement’s (IHI’s) “Triple Aim” objective: increase patient satisfaction, improve the health of the population and reduce the cost of health care.

Care providers will be eligible for payment incentives based on meaningful improvements in measures such as hospital readmission rates, disease management and prevention, patient safety and care delivery, as well as total cost savings and patient satisfaction.

“UnitedHealthcare continues to work with care providers statewide to help enhance health services and improve coordination of care for patients,” said Beth Soberg, president and CEO, UnitedHealthcare of Arizona. “We believe our accountable care collaboration with Banner Health Network will deliver enhanced quality, better outcomes and greater efficiency for our health plan customers in Arizona.”

This new ACO relationship is the latest in a series of partnerships UnitedHealthcare has launched in Arizona, all aimed at increasing quality and coordinated care. UnitedHealthcare recently announced similar arrangements with two other care provider networks in the Tucson and Phoenix areas.

Nationwide, more than $30 billion of UnitedHealthcare’s annual physician and hospital reimbursements are tied to accountable care programs, centers of excellence and performance-based programs. The company projects this will reach $65 billion by 2018. For more information about UnitedHealthcare’s accountable care initiatives, visit www.AccountableCareAnswers.com.

UnitedHealthcare serves 1.6 million people in Arizona with a care provider network of 78 hospitals and more than 14,000 physicians statewide.

banner

Banner Estrella Medical Center Expansion and Renovations

Developer: Banner Health
General contractor: McCarthy Building Companies, Inc.
Architect: SmithGroup JJR
Location: 9201 W. Thomas Rd., Phoenix
Size: 279KSF
Value: $161M
Start/Completion: August 2012 to April 2015; Tower addition completedin March 2014
Subcontractors: University Mechanical, Wilson Electric, E&K of Phoenix, KT Fabrication, Able Steel

Expansion of the Banner Estrella Medical Center includes a second six-story, 279KSF patient tower, which adds 178 new patient beds to the campus. Within the new patient tower, the lower level through fourth floor will be completely built out, and the fifth and sixth floors will be shelled for future build-out as a patient division allowing the entire facility to ultimately offer the community a total of more than 400 patient beds. As nearly 100,000 patients passed through the Banner Estrella emergency room last year, the hospital was in dire need of a capacity increase. The new tower will contain additional obstetrical suites, additional neonatal intensive care unit capacity, new cardiac catheterization lab, additional medical imaging capabilities and added surgical suites. Approximately 97KSF of renovation is also planned within the existing facility now that the patient tower is occupied. Crews are remodeling the hospital’s existing emergency department, pharmacy, lab, materials management and culinary area. To accommodate the new patient tower, Banner also expanded the central plant. The project also included the construction of two additional parking structures, accommodating approximately 800 spaces for visitor and staff use. The nearly 300KSF project is expected to generate hundreds of construction jobs over three years.

pt

Banner CORE Center for Orthopedics Expands

Integration, collaboration and education are hallmarks of the Banner CORE Center for Orthopedics, a co-management partnership linking The CORE Institute and Banner Health. Recently, the relationship between the two healthcare leaders was strengthened with the expansion of Banner CORE Center to Banner Good Samaritan Medical Center in Phoenix, Arizona.

One of the state’s oldest and most well-regarded academic teaching hospitals, Banner Good Samaritan, has spent more than six decades teaching and training the doctors of tomorrow. The partnership with The CORE Institute enhances the hospital’s scope of orthopedic services, including expanded orthopedic residency and fellowship training programs and a more robust framework for orthopedic trauma care.

“We’re building upon Banner Good Samaritan’s reputation as a provider of superior medical education and Level 1 trauma care by creating a more comprehensive program capable of managing even the most complex orthopedic cases,” said David Jacofsky, MD, Chairman and CEO of The CORE Institute. “At Banner Good Samaritan, the Banner CORE Center for Orthopedics model will focus on complete musculoskeletal health with sub-specialty programs for everything from spine, hand, and foot and ankle care, to sports medicine, joint replacement and trauma.”

Expansion to Banner Good Samaritan Medical Center, which began with orthopedic trauma coverage in October followed by the launch of elective procedures in February, comes on the heels of the successful implementation of Banner CORE Center for Orthopedics at four other Banner Health facilities across metropolitan Phoenix: Banner Del E. Webb Medical Center in Sun City West, Banner Thunderbird Medical Center in Glendale, Banner Estrella Medical Center in West Phoenix, and Banner Desert Medical Center in Mesa.

DeLyle Manwaring, Senior Vice President of Hospital Service Line Integration for The CORE Institute, highlights improved quality of care, better outcomes and enhanced patient experience as key benefits of the Banner CORE Center collaborative model. According to Manwaring, this manner of bringing together physicians and hospital leaders with a shared objective of improving patient care, outcomes and overall volume does not exist elsewhere in the Phoenix market.

“We’re providing cutting-edge care via an innovative model based on the highest level of collaboration,” he said. “Other healthcare organizations across the country are watching what we’re doing, and they have expressed interest in replicating the model being implemented at Banner Good Samaritan Medical Center.”

Being at the forefront of innovation, both in practice and principle, isn’t new to either The CORE Institute or Banner Health. The organizations’ willingness to innovate, push boundaries, explore all options, restructure when and where necessary, and settle for nothing less than the absolute best has earned much deserved distinction in their respective fields. Their collaboration sets a new standard for orthopedic care in Arizona and beyond.

“Given the hospital’s scope of services and position as a teaching hospital, the co-management model for musculoskeletal health at Banner Good Samaritan requires some restructuring in both orthopedic care and education,” noted Jacofsky. “This will touch multiple aspects of the hospital, but the end result will solidify a reputation as a world-class teaching hospital.” Patients often turn to the very hospitals in which physicians train.

“Banner Good Samaritan Medical Center has a long-standing reputation of being the place where the sickest patients from across the region come for care,” commented Steve Narang, MD, CEO of Banner Good Samaritan Medical Center. “This isn’t just a coincidence.”

Indeed, Banner Good Samaritan’s position as a destination medical center is the well-deserved product of a commitment to medical excellence. Banner Good Samaritan invested more than $40 million last year alone in physician residency programs spanning 17 clinical specialties, including orthopedics. Jacofsky says the Banner CORE Center partnership will enhance orthopedic training by giving residents and orthopedic fellows greater access to highly trained specialty teams, including those dedicated to trauma care at the Good Samaritan facility.

“Orthopedic trauma cases at Banner Good Samaritan have tripled in just the first 90 days of this venture,” noted Jacofsky. “Numbers don’t lie. There’s a reason more people are coming to this hospital.”

Creating top-notch teaching programs attracts the best and brightest physicians, nurses, therapists, pharmacists and others who are committed to delivering excellent care, conducting medical research and advancing the field of medicine.

“Our partnership with The CORE Institute is an investment that will ultimately shape the entire service line and distinguish Banner Good Samaritan as a leader in orthopedics,” said Narang. “As such, we will continue to attract leading orthopedic specialists and, in turn, patients who want the best possible care.”

The inevitable result of integrating clinical care teams, enhancing medical education, investing in the tools and technologies to deliver leading-edge care, and centering the entire orthopedic service line on evidence-based protocols is an unmatched, highly-coordinated care experience.

While still in its infancy, the co-management model at Banner Good Samaritan has resulted in enhanced orthopedic education, expanded capabilities, an influx in physicians on staff and a new framework for educating patients.

Banner CORE Center for Orthopedics treats injuries and disorders affecting the bones, joints, muscles, ligaments, tendons and cartilage. From total and partial joint replacements, to sports injuries, congenital conditions, arthritic and degenerative disorders, fractures and spine conditions, Banner CORE Center has the experience and expertise to treat virtually any orthopedic injury or ailment.

health

Banner Health teams up with Summit Healthcare

Summit Healthcare announced they have entered into a collaboration agreement with Banner Health to provide continuing care to the patients who are seen at Summit Healthcare but need a higher level of care that Summit Healthcare may not be able to provide.

Across the country, healthcare facilities are joining forces to create large networks of healthcare providers and transitioning to accountable care organizations, focused on increased collaboration.

Summit Healthcare identifies Banner Health as a preferred provider for a higher level of specialty care and telemedicine health care services. Banner Health provides patients in the White Mountain communities immediate access to a tele-psychiatrist or tele-neurologist through a real time video conferencing unit located at Summit Healthcare’s Emergency Department.

“This collaboration is an example of how healthcare organizations can work together to provide quality healthcare services that one facility may not have available to our communities,” says Ron McArthur, CEO of Summit Healthcare, “ultimately the residents of our communities benefit when resources are used to expand rather than duplicate services.”

Banner Health is Arizona’s second largest private employer operating 16 hospitals in the state (Casa Grande Regional Medical Center will become part of Banner on June 9), as well as in health centers and clinics and other related services. “Summit Healthcare provides outstanding care to its community and we’re very pleased and honored to collaborate as their partner to provide broader access through expanded services in the area,” said Banner’s Arizona East Region President Becky Kuhn. “We look forward to continued discussions about further opportunities for collaboration in support of Summit Healthcare’s mission to serve residents of and visitors to the White Mountain community,” Kuhn stated.

health,informatics

Banner adds Nardoci as senior VP

Jeffrey C. Nardoci has joined Banner Health and its top leadership team as Senior Vice President/Chief Strategy and Marketing Officer. Nardoci will become a member of Banner’s senior management team, chaired by Banner President/CEO Peter S. Fine. Nardoci’s position is new to Banner Health.

Banner Health has rapidly evolved from a health system defined primarily by hospital care into a fully integrated system capable of highly coordinated care and wellness management in both hospital and community settings. Along with the addition of more hospitals, this evolution has included significant expansion of services to consumers. This included growth of Banner Health Network, which serves more than 300,000 beneficiaries in numerous private and government insurance plans, and Banner Health Centers and Clinics, where Banner Medical Group doctors saw more than two million patient visits in 2013.

“Banner has emerged as a leading health system in the nation, and I’m really honored to be joining the Banner team,” said Nardoci. “While it may seem like a daunting challenge to have an influence on potentially hundreds of millions of touch and decision points with consumers and their families, it’s the kind of challenge our team is up for. We view this as an exciting opportunity for the company.”

Most recently, Nardoci served from 2009 to present as Corporate Officer, Vice President Worldwide Marketing & General Manager Surgical Specialties at Solta Medical, Inc., a publicly traded company. Solta, a global leader in the aesthetics market, provides innovative anti-aging solutions for patients that enhance and expand the practice of aesthetics for physicians in more than 100 countries.

From 2002 to 2008, Nardoci held a variety of vice president positions with a strong strategy and marketing focus at Bausch & Lomb, a global eye health company. Prior to that, Nardoci served in executive leadership positions with Meridian Euro RSCG from 1997 to 2002, Bausch & Lomb from 1993 to 1997, Nabisco Food Groups from 1986 to 1993 and Xerox Corporation from 1983 to 1986.

“Jeff has a strong, impressive track record in helping major organizations develop and implement strategies and tactics that focus on consumer choice and behavior,” said Banner Health President/CEO Peter S. Fine. “As the health care industry transforms to deliver better care and enhanced service for a lower cost, consumer choice will make the difference between organizations that are highly successful, and those that aren’t.”

Nardoci began his career at Banner on Monday, April 14. His leadership role will include four consumer-oriented departments at Banner, including Branding, Public Relations, Service Excellence and Strategy and Planning. Each of these departments is overseen by a vice president who will report to Nardoci.

1410W10th, WEB

Banner Health Relocates Howard S. Gray School to Tempe

Cassidy Turley announced that it represented building owner Quach, LLC, in its lease of 15,215 SF to an affiliate of Phoenix-based Banner Health, an Arizona non-profit corporation, at 1410 W. 10th Pl. in Tempe, Ariz.
Marc Tuite, Scott Baumgarten, Josh Wyss and Bruce Calfee with Cassidy Turley represented Tempe-based Quach, LLC, while Vicki Robinson of JLL represented Banner Health’s Howard S. Gray School.
“The relocation of Banner Health’s Howard S. Gray School is a great tenant for the building, previously renovated for educational use” said Mr. Baumgarten. “The school will have a positive impact on the community of Tempe as well.”

The Howard S. Gray School is a nationally accredited private school that offers a smaller class size, experienced faculty and individualized curriculum to help students with emotional or learning challenges reach their academic potential.

Built in 1979, the former Collins College School is a 15,215 square foot office building on 1.02 acres. The project had an office/classroom build-out and is centrally located in the east valley with access to Interstate 10, the Loop 202 Freeway, U.S. Highway 60, State Route 143, the new Loop 202 Freeway and Sky Harbor International Airport. The property is currently 100% leased.

weight.loss

Banner Estrella offers new weight loss services

As the obesity rate continues to rise in the nation, Banner Estrella Medical Center will soon offer a broad range of new weight loss services for adults who are overweight or morbidly obese. The services will bring bariatric surgery options to Banner Estrella and serve as an extension of the distinguished bariatric program at Banner Gateway Medical Center in Gilbert.

The comprehensive program will include several surgical options, along with a pre-surgical information seminar, a psychological assessment, a nutrition assessment and counseling, exercise support, insurance guidance, and support groups. The team of experts includes experienced bariatric surgeons, dietitians, nurses, psychologists and other health professionals.

West Valley patients will initially be seen at Banner Gateway Medical Center, until the Banner Estrella clinic opens in mid-May.

“As the preferred provider of surgical care in the West Valley, it makes sense for Banner Estrella to begin offering these treatment options to patients struggling with obesity,” said Deb Krmpotic, CEO of Banner Estrella Medical Center. “Effective weight loss surgery is life-changing, allowing these patients to enjoy a more active lifestyle and positive self-image.”

Patients who undergo bariatric surgery at Banner Estrella will recover in the new patient tower at the hospital.

“Clinical studies have shown bariatric surgery to be very effective for long-term weight loss, and there are many options now available,” said Dr. David Podkameni, medical director for the bariatric surgical programs at both Banner Estrella and Banner Gateway medical centers. “Our goal is to focus on the best option for each patient, providing them with ongoing education, treatment and support.”

For more information or to schedule an appointment call (480) 543-2606 or visit www.bannerhealth.com/estrellabariatrics.

121277693

Banner Health completes acquisition of Casa Grande hospital

Banner Health and Regional Care Services Corporation, the parent company of Casa Grande Regional Medical Center (CGRMC), have signed an Asset Purchase Agreement (APA), an important milestone that moves the acquisition process of Casa Grande Regional Medical Center by Banner forward. The APA describes the financial details of the acquisition.

The completion of the APA follows the Letter of Intent that was signed and announced by the two organizations on Dec. 30, 2013, together with Banner’s agreement to provide interim funding for CGRMC operations. The acquisition is anticipated to be completed in May, 2014.

“Not only are we joining the leading health system in Arizona, but we’re also joining a system that is recognized as one of the top clinical care systems in the nation,” said Rona Curphy, president and CEO of CGRMC. “I’m excited for our patients, employees, doctors and the city of Casa Grande and surrounding areas that will be gaining an outstanding partner committed to improving the health of our community,” she added.

As provided in the APA, CGRMC filed for reorganization under Chapter 11 in the federal bankruptcy court in Tucson on Tuesday, Feb. 4. While a difficult decision, it was agreed by the respective organizations that this was the best approach to ensuring that the interests of CGRMC’s patients, employees and creditors were fully protected during the acquisition process. The CGRMC Foundation was exempted from this reorganization. Banner has agreed to continue funding for CGRMC operations during the bankruptcy and through the closing of the acquisition. Completion of the acquisition is subject to approval of the APA and associated plan of reorganization by the bankruptcy court.

“This medical center is a critically important community asset, and we believe an important outcome will be that more people will choose to stay in Casa Grande for the outstanding care that is available at Casa Grande Regional Medical Center,” said Banner Health’s Arizona East Region President Becky Kuhn.

The process of transitioning CGRMC operations into Banner Health will begin with meetings during the next few weeks between Banner leaders in conjunction with CGRMC employees and doctors. These meetings will help complete a comprehensive plan to guide the transition. “The goal is to ensure that there is as little disruption as possible, and I have committed to our staff, doctors and community that I will keep them informed of developments every step of the way,” said Curphy. “We are confident that activities associated with this acquisition will not disrupt the outstanding patient care that we will continue to provide,” she concluded.

121277693

Banner Health performance noted with Pioneer ACO model

Banner Health Network (BHN) is among a handful of organizations in the country that have conclusively established through first-year success that accountable care organizations (ACO) can reduce Medicare costs. In the report released today by the Centers for Medicare and Medicaid Services (CMS), two Pioneer ACOs were identified as achieving 41 percent of the total overall reduction in 2012 spending growth in this nationwide demonstration project.

The research report entitled, The Effect of Pioneer ACOs on Medicare Spending in the First Year, was compiled for CMS by L&M Policy Research, an independent research firm in Washington DC.

BHN’s focus on providing highly collaborative care, especially for chronic, complex patients, was a key to early success. Surrounding at-risk patients with supportive care, in particular during care transitions, was an important strategy that helped to reduce hospital admissions and readmissions, for example. Advanced information technology was another important component of the ACO infrastructure, giving providers more information about the beneficiaries in their care.

“While the basis for this pilot model has merit, we also find that there is potential for changes that will result in far greater savings and better care in coming years,” says Chuck Lehn, Chief Executive Officer for Banner Health Network. “Most importantly we seek elements that would engage beneficiaries in the model as partners in maintaining wellness and managing their care.”

On average, the 32 Pioneers cited in this report produced savings of $20 per member /per month. Banner Health Network achieved an average savings of $50 per member/per month.

BHN is applying this same focus on chronic, complex patients to commercial plans. In addition to participating in the Medicare Pioneer ACO, BHN has developed accountable care relationships with Blue Cross Blue Shield of Arizona, Aetna, Health Net, United HealthCare and Cigna.

(l to r): Robert DeLeo, Chester Bennington and Dean DeLeo.

Echo Valley: Chester Bennington, Stone Temple Pilots Begin Legacy of Charitable Performances

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Stone Temple Pilots perform at Stars of the Season on Oct. 26, 2013.

Echo Valley is a Scottsdale Living Q-and-A series with residents who have a message worth spreading from one side of the metro to the other. We kick off the series with Gilbert native and Valley resident Chester Bennington, the lead singer of Linkin Park and the Stone Temple Pilots.

Bennington and new band mates Robert and Dean DeLeo stopped by the Cardon Children’s Medical Center last year for the Stars of the Season concert event and fundraiser, where they visited the neonatal care unit, talked to parents and patients — answering questions about their favorite baseball (the Boston Red Sox) and basketball (Phoenix Suns) teams and their favorite songs (“Rubber Ducky” from “Seasame Street” and the “Fruit Salad” song by The Wiggles). More importantly, though, the musicians were there to promote the Stars of the Season fundraiser, at which they performed to a crowd of 600. The event is a hallmark fundraiser for Banner Health’s only pediatric medical facility and raised $400,000 on Oct. 26. Last year’s event was particularly meaningful for Bennington, who has performed at three of the four Stars of the Season shows since they began in 2010.

“From our perspective, one of the things we enjoy the most is performing our music,” Bennington said at a press conference. “But, performing our music for other people who are doing something that’s really important to the community, it’s even more special because it brings meaning to what we’re doing,” Bennington says.

It goes a little deeper than that for the musician, who with his wife has been involved with Cardon since it opened. A couple years ago, he and his wife had twins born early. So the benefiting department of the medical center also had special meaning.

“Today we met babies born 13 weeks early. It makes me very proud to be a part of the fundraiser this year in particular because I have a personal connection to the department. We saw a baby that was a little over a pound all the way to another baby that was born the same way and is now a full eight pounds,” Bennington explained.

“I really appreciate the validity you give,” a father said at the press conference. “I’ve spent a lot of time in here with a sick child. There are a lot of really dark days. I really appreciate the validity you guys give.”

“Being a musician, you spend a lot of time being in your own world, and to be able to step outside of that really means a lot to us,” Bennington says. “It’s an honor to be here. Any time we can help or be there for people  – it’s humbling. All we have to do is show up and play. When I first started playing with these guys, there were a lot of charitable things going on…I didn’t even ask them. I asked Dave Farrell, bassist from Linkin Park, and they asked if they could come.”

Thought it was one of the first performances they talked about doing together, this isn’t the band’s first tango in charitable concerts. In fact, STP and Bennington performed at the opening of Sophie’s Place in Utah. The three musicians sat in the marked-off area of a potential Sophie’s Place at the Cardon Children’s Medical Center to speak with Scottsdale Living.

Scottsdale Living: Out of all the possible hospitals and charities you could be working with, why Cardon?
Chester Bennington: My wife and I moved back to the Valley just under six years ago, and one of the things we enjoy is getting involved in our community. We have a couple therapy dogs in the house, so typically that means bringing the dog to the hospital and whoever wants to see a dog can see a dog and get to hand out. It’s amazing how much joy a dog that just sits there and farts and smells brings to people. We had just moved into town and she brought up the idea she wanted to get involved with our dogs at a local hospital. Lo and behold, one of our new neighbors came over to the house — this was the year they were going to open Cardon Children’s Hospital — and told us they were going to open the doors to the hospital and do the first fundraising event for Stars to the Season. In a day, [wife Talinda] became the chair of entertainment. I became co-chair and we got involved that way. […] It’s become very important to us, not only coming here with our dogs for therapy purposes but also helping raise funds for the hospital and really seeing it expand and grow. Each year it gets bigger and better.

SL: Since you’re all touring musicians, how important is it that you have that sense of community somewhere?
Dean DeLeo: Family is everything. Your family is your community.
Robert DeLeo: Not just our families, everyone’s families. You come to a place like this and it’s very humbling. People go through this that other people don’t go through. You have to realize it and respect it and try to help it.
DD: This is just a speck. This is just a fine example of how a hospital really should be operated. Most are not.
RD: If we could go on a complete tour just doing this, I’d think we’d all say, yeah, sign us up.
CB: Yeah, I would do it.

SL: Well, I have to ask about the therapy dogs now. You have six kids — and how many dogs?
CB: Three dogs, two cats and I don’t even know how many fish. We have a Boston terrier. His name is bruiser and he is a spazz. Until you bring him into a room with a sick child, then he turns into a meat sack and it’s amazing. He in particular only likes to work with kids. […] It’s pretty cool to see a 3-year-old going through chemotherapy looking miserable to seeing a dog come in and all that goes away and they’re standing up and cuddling.

DD: It’s just one of those things kids are tuned into. One of them’s animals, another is music.

CB: STP also got to meet and hang out with Steve and Barbara Young, but they actually have a room here called the Forever Young room. They have a foundation that helps raise money for children with disabilities for 20-plus years and they’ve created a program called Sophie’s Place and it’s a music therapy program and we’re hoping to bring that to Cardon…We did the grand opening for Salt Lake a couple months ago.

SL: A frontman of a band tends to be equated with a leader. What has Chester taught you guys — the legends — since he joined?
RD: I think it’s really opened up my view and Eric’s hearts of going about our business so to speak or our musicality. Chester brought in an element we haven’t experience before. Communication and respect and ally hess qualities he has and people should have when we’re together.
DDB It’s a bit more of a celebration now.
RD: This is something Dean and myself have wanted to do for a long time but haven’t had the chance to do it. Things in life happen for a reason.

SL: In that vein — do you believe in destiny, Chester?
CB: I do. I do to a certain degree.

SL: So was there ever a time when you heard an STP song — way before this happened — and you thought, one day…
Chester: It wasn’t necessarily a song. I had toured with these guys briefly in 2001. We went on the road together. It was a really interesting time and I knew that shortly thereafter these guys had come across hard times. In a very half-joking, half-serious way I told my wife, I wouldn’t be surprised if these guys give me a call one day, and that’s about as much thought that went into it…10 years later I get a call, “Hey, what’re you doing?” When things like that happen, you remember and can look back and say wow that’s a funny thing. I think there’s destiny to a certain degree, where things are out of your control — predestined — but I think what’s more real is destiny is people’s ability to imagine a life they want for themselves and then achieve it. I think that’s one of those things we take for granted in this country in particular. People really don’t realize they can do whatever they want if they want to and really work hard at it. You can manifest your destiny on your own.

Scottsdale Living: In what ways has your approach to performing evolved with STP?
Chester: I think I kind of approach anything I do musically the same way. I don’t think I need to be this certain way for this musical experience. When you hear different style of music, even within a similar genre, the music kind of makes you feel something in a different way. So, being in a band with Linkin Park where there’s a very strong direction we have as a band even though it’s all over the place stylistically, you can get in a groove and figure out how to work things. But, when you put yourself in a situation with different people, it’s interesting how that can change the way you feel the music. The way that STP’s music makes me feel is different than the way Linkin Park’s music makes me feel. That part of the experience is different. Outside of that, I just kind of look at whatever I’m doing the same way. It’s all kind of the same job.

Dean: I think a good attribute for any musician is to allow the song dictate what you’re going to do. We could listen to 10 songs and each one could make us feel differently.

Robert: The whole idea of a good song, from a writer’s standpoint, is trying to make the singer feel. That’s really what you try to do as a writer. You try to make other people involved feel and, ultimately, when that song comes together you hope that listeners feel.

Dean: We were in the Tokyo airport three days ago and Robert had this song he recorded. [To Chester] What happened when you listened to it?

Chester: I damn near cried. It’s one of those things where you hear it and you just go [sniffs]. [Robert, Dean laugh].

Dean: I was tearing up.

Scottsdale Living: Are these guys kind of sensitive already?
Robert: No. That’s how you know you’ve got a good song, when you make yourself cry.

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Casa Grande Medical Center, Banner Strike Deal

Regional Care Services Corporation, the parent company of Casa Grande Regional Medical Center (CGRMC), and Banner Health have signed a letter of intent for the acquisition of Casa Grande Regional Medical Center by Banner.  The acquisition is subject to obtaining all necessary regulatory approvals, and is expected to be completed during the spring of 2014. Banner has also agreed to provide interim funding as needed in order for CGRMC to continue regular operations until the acquisition is complete.

Rona Curphy, President and CEO of CGRMC, stated, “We are excited to partner with Banner Health in order to continue providing outstanding and high quality care to our community. CGRMC’s mission has always been to make a positive difference in the lives of those we serve through compassion and excellence in patient care. This fits perfectly with Banner’s mission as well. Furthermore, joining with Banner allows CGRMC the best opportunity to grow this facility in the long term. We look forward to a bright future.”

In choosing to join Banner, recognized as one of the leading health systems in the nation for clinical quality, the CGRMC board is confident that Casa Grande and its surrounding communities will continue to have access to outstanding medical care and service.

“We couldn’t be more pleased to have this opportunity to build on the strong foundation provided by Casa Grande Regional Medical Center to expand Banner’s non-profit mission of excellent patient care to the community of Casa Grande,” said Peter S. Fine, Banner Health President and CEO. “Community residents can count on the full suite of clinical performance processes and technologies that are the foundation of Banner’s ability to provide industry-leading care.”

In the coming weeks a comprehensive plan will be developed to successfully navigate this purchase through the myriad of regulatory and financial details.

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Banner Health launches pharmacy services division

Banner Health is improving medication management and providing more convenient access to pharmacy services for patients by launching a new Banner Pharmacy Services division. The new division will include a Banner Family Pharmacy network and a Compounding Pharmacy Center and will ensure improved care and services for patients and provide opportunities for cost savings through an integrated operational approach to pharmacy services throughout Banner.

The Banner Family Pharmacy will include a network of retail pharmacies placed within Banner Health hospitals and larger Banner Medical Group (BMG) health centers to provide patients with more convenient access to pharmacy services and medications. Banner Health pharmacists will provide counseling to improve outcomes, limit side effects and negative drug interactions and recommend cost-effective alternative medications. Most patients can also receive first doses of many medications before they leave the care setting, which will help with medication compliance.

Banner Health will also establish a Compounding Pharmacy Center that will insource and centralize compounding, packaging and distribution of many medications to Banner Health hospitals and Banner Family Pharmacies, ensuring greater quality control and cost savings.

Pam Nenaber has been named chief executive officer of Banner Pharmacy Services. Nenaber has extensive health care leadership experience. She most recently served as the chief operating officer for Banner Medical Group and prior to that, as chief executive officer at Banner Gateway Medical Center and Banner MD Anderson Cancer Center.

Joining Nenaber in development of the new division is Tina Aramaki, PharmD, who has been hired as vice president of Banner Pharmacy Services. Aramaki has 33 years of pharmacy experience in progressive leadership positions and most recently served as system director of pharmacy services for Intermountain Healthcare. She will lead the design, development and implementation of Banner Health’s pharmacy services delivery model and will be responsible for all pharmaceutical operations across the system.

“The launch of our new Banner Pharmacy Services division allows us to implement a unique and comprehensive approach to pharmaceutical care for the benefit of our patients,” said Jim Fernando, Western Region president for Banner Health. “I’m confident that Pam and Tina’s leadership will guide us as we integrate pharmacy services across Banner’s entire continuum of care.”

Headquartered in Phoenix, Banner Health is one of the largest, nonprofit health care systems in the country. The system manages 24 acute-care hospitals, the Banner Health Network and Banner Medical Group, long-term care centers, outpatient surgery centers and an array of other services including family clinics, home care and hospice services, and a nursing registry. Banner Health is in seven states: Alaska, Arizona, California, Colorado, Nebraska, Nevada and Wyoming. For more information, visit www.BannerHealth.com.

Sun Health

Sun Health Earns 2nd Consecutive National Award

Anniversaries are often marked by a special surprise.  For Sun Health Care Transitions, that surprise was doubly exciting.  The team celebrated its second anniversary by receiving a second consecutive “Outstanding Leadership in Population Health Award” from the Care Continuum Alliance (CCA). Representing more than 200 health companies, organizations and individual providers committed to improving the health of populations, the CCA focuses on raising care quality, improving health outcomes and reducing costs for individuals affected by chronic disease.

Sun Health, together with Banner Health, was honored in the “Advancing Accountable Care” category for both organizations’ successful collaboration “…toward Community Health and Wellness.” Sun Health Vice President of Business Development Jennifer Drago, MHSA, MBA, FACHE and Banner Health Vice President for Patient Care Innovation Deborah H. Dahl, BSE, MBA, FACHE accepted the award during CCA’s national meeting, held Oct. 23-25 in Scottsdale.

“Sun Health Care Transitions is impacting the lives of thousands of patients and their families,” explained Ron Guziak, president and chief executive officer of Sun Health. “As one of 102 sites designated by the Centers for Medicare and Medicaid Services as a Community-based Care Transitions Program, we are also demonstrating how to assist individuals to take control of their own health status.”

The award acknowledges the program’s impact on nearly 2,000 chronic disease patients, who are living healthier lives since the program launched in November 2011. Partnering with Banner Boswell Medical Center, Banner Del E. Webb Medical Center, community physicians and other providers, Care Transitions nurses educate patients on how to better manage their disease and stay healthy. Ultimately, this support reduces their chances of being rehospitalized. Fewer than seven percent of patients participating in this free program have been readmitted, compared to a 20-percent national average among Medicare services beneficiaries.

This latest award is one in a series of recent recognitions at the local, regional and national levels. A study on the program also was recently published on the BMC Geriatrics website. The study showed that in addition to high levels of patient satisfaction with the Care Transitions program, participants’ confidence with self-care was significantly improved. Further, the program demonstrated a 73-percent reduction in readmissions and an actual Medicare cost savings during the nine-month period of $214,192, excluding administrative costs. The study can be found at http://www.biomedcentral.com/1471-2318/13/94.


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Banner Thunderbird celebrates 30th anniversary

Banner Thunderbird Medical Center will celebrate its 30th anniversary with a free community health fair/anniversary celebration from 9 a.m. to 1 p.m. on Nov. 9 on the hospital’s campus, 5555 W. Thunderbird Road in Glendale.

Banner Thunderbird opened in 1983 as a 150-bed-hospital with a single patient tower, eleven Emergency Room beds and six operating rooms. Today, Banner Thunderbird has four patient towers, 561 beds, an acre-size emergency room with 85 beds and 21 operating rooms.

To celebrate three decades of caring for the community, the public is invited to enjoy free food, entertainment and health screenings at a free community health fair/anniversary celebration at the hospital.

Banner Thunderbird Medical Center in Glendale, AZ, specializes in heart care, surgical services, obstetrics and gynecology, orthopedic surgery, emergency care, behavioral health, cancer care and pediatrics including the West Valley’s only pediatric intensive care unit, pediatric Emergency department and Level III neonatal intensive care unit. The hospital is part of Banner Health, a nonprofit health system with 24 hospitals in seven states. For more information, visit www.BannerHealth.com/Thunderbird.

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Smith to lead Banner Health Information Technology

Ryan L. Smith has been appointed Senior Vice President and Chief Information Officer of Banner Health. Coming from Intermountain Healthcare after 20 years of various Information Technology (IT) leadership positions, including his most recent as Administrative Vice President of Applications and Operations, Smith will be replacing Mike Warden, who is retiring on Sept. 30.

“Banner Health is a leading health system in the country and recognized for its IT excellence,” Smith said. “While it’s not easy to leave my friends and colleagues at Intermountain, I’m honored to be joining such an accomplished team at Banner and look forward to the great things we can achieve working together,” Smith added.

At Intermountain, Smith’s leadership accountability included more than 800 IT professionals supporting operations throughout that organization. Smith’s leadership portfolio also included the development and execution of a three-year plan to electronically exchange clinical data between aligned physicians in outpatient, community settings and Intermountain’s electronic health records system. He also led the effort to establish and implement the business vision and strategy for Intermountain’s online services, which included a secure patient portal, physician portal, workforce portal, online family history application, online team collaboration tools and consumer oriented mobile tools.

“In addition to Ryan being a highly talented executive with a demonstrated ability to collaborate, his experience base matches where Banner is going in the coming years,” said Banner Executive Vice President and Chief Administrative Officer Ron Bunnell. “We’re fortunate that Ryan is joining our team,” said Bunnell.

Smith is anticipated to arrive at his post at Banner on Tuesday, Oct. 1. A graduate of the University of Utah with a Master of Business Administration in IT Management, as well, Smith will be moving with his wife and five children to the Phoenix area where Banner Health headquarters are located.

Vial of Life

Newly Launched tools speak for you when you can’t

Sun Health recently launched two signature tools – Vial of Life and File of Life. Both resources, offered for free as a service to the community, are designed to enhance access to important medical information during an emergency.

A popular tool used by local residents and emergency personnel for many years, Sun Health, in partnership with Banner Health, recently revitalized Vial of Life with a slightly larger pill bottle. For use at home, the vial/bottle contains an easy-to-complete medical form that contains important information such as prominent medical conditions, past surgeries, physician contact information and medications. Area residents are encouraged to complete the medical form, place it in the pill bottle and then put the bottle in their refrigerator. To help emergency personnel locate the pill bottle, residents are encouraged to post a bright orange window cling on their front window or front door, or on the front of their refrigerator. This orange cling alerts emergency professional to look for the vial in the refrigerator.

File of Life puts that same potentially life-saving information in a portable device. The computer flash drive holds emergency medical information including:

•             Easy to follow instructions;
•             Pre-formatted, easy-to-populate emergency medical forms; and
•             Extra storage for additional members’ information.

The flash drive comes equipped with a lanyard, but it can easily be clipped on a key chain or stored inside a purse, making it an ideal portable solution to carry when away from home, traveling or exercising.

Free Classes
Area residents can learn more about the programs, and receive their free Vial of Life and File of Life by attending an introductory class. All classes listed are scheduled from 9:30 to 10:30 a.m.:

·         Aug. 6, The Colonnade, 19116 Colonnade Way, Surprise
·         Sept. 10, Banner Boswell Medical Center, Support Services Building, 13180 N. 103rd Dr., Sun City
·         Sept. 11, Grandview Terrace, 14515 W. Granite Valley Dr., Sun City West
·         Oct. 31, La Loma Village, 14154 Denny Blvd., Litchfield Park

To register for an upcoming class, please call (623) 455-5741. For more information about this program, visit: www.sunhealth.org/vialoflife. To schedule a Vial of Life/File of Life presentation for your club or group, please call Autumn Leonard at (623) 832-5665.

Lori Linder

Lori Linder – 50 Most Influential Women in Arizona Business

Lori LinderCOO, MomDoc

In May, Linder brought more than 33 years of experience to MomDoc, a women’s health organization with six practices and 15 offices in Arizona. Before MomDoc, Linder served in both CFO and CEO roles for Banner Health.

Surprising fact: I am not the typical stereotype of an accountant. I am known for being approachable with excellent communication and listening skills that have enabled me to effectively collaborate, negotiate and maintain positive relationships.”

Biggest challenge: “Opening a new hospital in Northern Pinal County and taking on many assignments that went above and beyond financial experience. I overcame the challenge by just jumping in with both feet and learned as I did the assignment.

Fifty Most Influential Women in Arizona Business – Every year in its July/August issue Arizona Business Magazine features 50 women who make an impact on Arizona business. To see the full list, read the digital issue >>

Banner Good Samaritan

E.V. residents can preview Banner Health Center

East Valley residents and visitors can be among the first to see the new Banner Health Center at a free “Community Preview” from 8 to 11 a.m. on Saturday, Aug. 3, at the center located at 1435 S. Alma Road, south of the Loop 202 between West Pecos and West Germann Roads.

Participants can hear the opening remarks and join in the dedication at 8:30 a.m., followed by a celebration including healthy snacks, giveaways, children’s activities and information about Banner Health facilities and services. Community members are invited to meet the center’s primary care physicians and staff, tour the new center, and even make an appointment to see a physician.

Banner Health Center in Chandler will open for patient care on Wednesday, Aug. 7 starting at 7 a.m. Staff physicians will include two pediatricians, three family medicine physicians and one internal medicine physician with plans to increase in the future. Along with 18 exam rooms, basic imaging and laboratory services are also available on site for added patient convenience.

Banner Health Centers accept most insurance plans. The center will be open from 7 a.m. to 7 p.m. Monday through Thursday, 7 a.m. to 5 p.m. Friday, and 8 a.m. to 1 p.m. Saturday with same day and next day appointments available. Concierge staff answers the phones one hour before and one hour after center hours. To schedule an appointment or for more information, call (480) 668-1600.

The center will offer a wide range of services including:
·         Well-child checkups and immunizations
·         Adult physcials
·         Care for chronic conditions such as diabetes, high blood pressure and asthma
·         Treatment for ear aches, sore throats and infections
·         Sports injury and fracture care
·         Minor skin irritation treatment
·         Cuts and suture removal

The Banner Health Center in Chandler is the third of four in the East Valley to open after a shared groundbreaking on Oct. 25, 2012. Banner Health Center in Queen Creek opened May 1; a center in Gilbert opened May 22 and another will open in East Mesa in early September. An additional Banner Health Center opened in Goodyear within the planned community of Estrella on July 10, joining the existing Banner Health Centers in Peoria/Sun City West, Surprise, Buckeye in the Verrado Community, Maricopa, and South Loveland, CO.

Banner Good Samaritan Hospital

Innovative Banner program helps cut healthcare costs

In its first year of performance, Banner Health Network (BHN) was successful in delivering more coordinated care and a considerable savings over traditional fee-for-service Medicare plans as part of the Medicare Pioneer Accountable Care Organization (ACO). BHN leaders are now focusing efforts on the true test of this model– whether it can be sustained and improved upon in coming years.

“We are very pleased by our first year results in Medicare’s Pioneer Accountable Care Organization,” said Tricia Nguyen, Chief Medical Officer for Banner Health Network. “Our ability to deliver shared savings, in excess of $13 million, has been the result of more coordinated care by our providers, advanced population health technology and surrounding our most vulnerable and chronically ill beneficiaries with supportive case management.”

In the first year BHN also demonstrated an ability to reduce hospital admissions, hospital length of stay and the need for hospital readmissions by supporting beneficiaries when they are most at risk and in need of care and advocacy. BHN was a top performer in terms of shared savings compared to other Pioneer organizations nationally.

“Through our experience, we believe the value-based Pioneer ACO model has merit, and that it has the potential to diminish the predominance of fee-for-service plans in government and private sectors,” said Chuck Lehn, CEO for Banner Health Network. “It is the best solution at this time for creating sustainability for the Medicare program, and could be the basis for historic change in the U.S. healthcare industry.”

Banner Health Network will proceed with the Pioneer ACO program in Performance Year 2 (calendar year 2013) and has begun recruiting additional physicians for Performance Year 3 (calendar year 2014).

The Centers for Medicare and Medicaid Innovation (CMMI), that operates the Pioneer program, reported that the results from the Pioneers overall were promising. “These results show that Pioneer ACOs have been successful in reducing costs for Medicare, improving the quality of care for their patients, and that incentives to align payment with quality can work.”

In December 2011, Banner Health Network announced that it had been selected as one of only 32 organizations in the country to demonstrate the Pioneer ACO Model.  The central premise of the Pioneer ACO effort is to create value through a highly coordinated, collaborative network of providers who are focused on achieving the highest level of wellness possible for their Medicare patients.

The financial incentive for Pioneer physician providers is to have improved financial benefit through shared savings, not increased volume of services that are reimbursed in a traditional fee-for-service model. Provider revenues are generated through a percentage of Medicare savings. Further, if provider expenses are greater than available Medicare funding, the individual ACO is at risk for that loss.

In addition to participating in the Medicare Pioneer ACO, BHN has developed accountable care relationships with Blue Cross Blue Shield of Arizona, Aetna, Health Net, United Healthcare and Cigna in the last 18 months.

BHN is comprised of Banner Health employed physicians and Banner affiliated physicians; 13 Banner hospitals (12 in the Phoenix metro area); Banner Health Centers and Clinics; and other Banner services in Arizona. The Network ensures convenient access to Medicare members with more than 2,600 physicians located throughout Maricopa County and into Pinal County.

Banner Good Samaritan Hospital

Banner Acquires Union Hills Surgery Center

Banner Health is acquiring full ownership of the Union Hills Surgery Center in Glendale. With this change, the Union Hills Surgery Center has been renamed the Banner Del E. Webb Surgery Center and will operate as the outpatient surgery department for Banner Del E. Webb Medical Center in nearby Sun City West.
The surgery center, located at 18301 N. 79th Ave., #E-150 in Glendale, will allow the 373-bed Banner Del E. Webb Medical Center to consolidate some of its outpatient surgeries to the Glendale location providing urgently-needed inpatient surgical capacity within the hospital’s 10 operating rooms.

“The added capacity should make it easier for our surgeons to schedule OR time that meets their needs and the needs of their patients,” said Debbie Flores, chief executive officer of Banner Del E. Webb Medical Center. “We are very excited about this for the Banner Del E. Webb community.”

To ensure that surgery outpatients get the same safe and effective care available on the main campus, Banner Health will be investing more than $900,000 into the surgery center over the next few months. This investment will include the installation of a new state-of-the-art electronic medical record system for nursing staff and physicians, as well as new equipment and instrumentation. The improvements are projected to be completed in early September. The center will remain operational during the equipment transition.

The facility was majority owned by Banner Health with minority ownership by a small group of surgeons. As part of the transition, Banner Health is purchasing the physicians’ minority ownership stake and will be transitioning the center under Banner Del E. Webb Medical Center’s operating license.

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Lavidge Launches National Campaign with Dole

The Lavidge Company (TLC), a full-service advertising, public relations, communications, consulting and interactive marketing agency, and Dole® Food Company have partnered in developing the summer “Peel the Love” campaign.

TLC edged out national agencies with its Peel the Love campaign idea and was selected to lead the concept, design and messaging standards of the year-long Dole campaign. The Peel the Love theme focuses on the fun, versatility and universally loved aspects of the iconic yellow fruit, which Dole grows more of globally than anyone else. The campaign is playful and modern, utilizing vibrant, summer colors, that invites people to Peel like a kid again. Dole. Peel the love.

TLC’s team created the overall campaign concept, developed the messaging and visual direction, and worked on in-store promotional materials including posters and special recipe cards. Additionally, the agency oversaw the production of the campaign standards guide, working in collaboration with Dole’s public relations and interactive agencies that extended the campaign through additional channels.

A feature of the Peel the Love campaign is the Peel the Love Summer Food Truck tour that will be visiting banana-loving cities across the country. The brightly colored Peel the Love food truck, featuring TLC designs, is staffed by healthy-eating advocates and will stop at supermarkets, parks and other venues to dispense samples and recipes that use DOLE Bananas in fun ways. The truck will be making several stops in Phoenix, Arizona and surrounding areas from June 27 through July 6. Dates, times and truck stop locations can be found at www.dole.com/peelthelove.

“We’re extremely proud to have worked with Dole on this campaign,” says Bob Case, chief creative officer of TLC. “The work was strategically driven, smart, and incredibly fun to do – we thank Dole for the opportunity and look forward to continuing our work with them.”

TLC is a Phoenix based full-service advertising, public relations, and interactive marketing agency offering best-in-class traditional and leading-edge marketing services all in-house. Since 1982, The Lavidge Company has specialized in developing brand positioning for products and services. Lavidge serves prominent national, regional and local brands including Dole, United Rentals, Phoenix International Raceway, Republic Services, Discount Tire, Blue Cross Blue Shield of Arizona, Massage Envy, Phiten USA, Banner Health, McDonald’s and many more. The agency has helped companies increase sales, raise brand awareness and grow their businesses.

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The changing role of nurses

They are the healthcare providers that will see 22 percent job growth – more than any other occupation – through 2018. They are the communicators. They bridge the gap in the medical industry. They are the part of the healthcare team that makes sure that the right patient is in the right place getting the right thing done.

They are nurses and they are now taking on more specialized roles, applying advanced technologies and filling voids created by an anticipated shortage of primary care physicians.

“We are encouraging our nurses to return to school to advance their degree,” said Deborah Martin, senior director of professional practice at Banner Health. “Patients are much more complex in our hospitals, as well as in the home and our communities … Nurses need to have higher levels of education to manage these complexities in all settings where nurses practice. Advanced degrees are now required for our upper level nursing managers.”

About 10,000 Baby Boomers reach retirement age every day, fueling the long-term demand for specialized nurses. To help fill that need, Arizona State University implemented the Adult-Gerontology Nurse Practitioner Doctor of Nursing Practice (DNP) concentration.

“It will prepare nurse practitioners to deliver primary care to adults throughout their lifespan with increased emphasis on care of the aging population,” says Katherine Kenny, clinical associate professor and director of the DNP program at ASU.

Johnson & Johnson’s website lists more than 3,000 capacities in which nurses can be employed — from school nurses to jailhouse nurses. Nurses practice in hospitals, schools, homes, retail health clinics, long-term care facilities, battlefields, and community and public health centers. Everywhere there are people, there are patients, and everywhere there are patients, there are nurses.

“Nurses are becoming more influential in the policy changes that are occurring with the Affordable Care Act,” Kenny says. “More nurses are practicing in ambulatory care settings and public and community health.”

Arizona educational institutions are now offering a wide range of educational opportunities which support the nursing profession’s challenge to improve patient care outcomes for individuals, systems, and organizations. And because of skyrocketing healthcare costs, preventative care and education have become integral elements in reducing chronic illness and minimizing re-hospitalization.

“Nurses are now specializing in everything from palliative care and managing chronic illness, to maintenance and preventative care,” says Ann McNamara, dean of Grand Canyon University’s College of Nursing. McNamara says students at GCU are spending more time concentrating on home healthcare and hospice in their new hands-on simulation labs, complete with live actors, computer-operated mannequins, and dynamic patient scenarios.

Angel MedFlight provides air medical transportation services from bedside to bedside.  The company’s CEO, Jeremy Freer, says “[Our] nurses are able to put all the components of the puzzle together and make the medical flight process more efficient, effective and compassionate.”

Nurses are also assessing the long-range healthcare needs of patients.

“Where once the hospital nurse’s prime responsibility was to provide the best care possible that the patient needed at that moment, now the nurse is also focused on what happens next,” explains Maggi Griffin, vice president of patient care services at John C. Lincoln Health Network.

Griffin says that patient discharge planning and post-hospitalization follow up are other key roles of the evolving nursing profession.

Advancements in technology have significantly enhanced patient care in recent years.  Nurses now have the ability to monitor patient conditions remotely, and electronic health records enable nurses to track, evaluate, and document patient information.

“Technology is opening doors to deliver nursing care in new and innovative ways, often serving as a second set of eyes to enhance patient safety or monitoring patients from their homes,” says Deborah Martin, senior director of professional practice at Banner Health. Martin adds that Medication Bar Coding is another example of how technology is helping nurses be more effective and prevent errors.

Due to the skyrocketing cost of healthcare in general, nurses are becoming more involved in a patient’s primary care.

“As advanced practice providers of healthcare, nurses with master’s and doctoral degrees are able to deliver high quality care to patients in their own individual practice,” Martin says, “as well as work side by side with physicians to provide care in a more cost effective manner.”

“As the major component of hospital rosters, nurses’ salaries account for a significant part of any hospital budget,” Griffin adds. “With financial stresses coming from the economy, from government healthcare program budget cuts and from other areas, nursing is much more tightly controlled.”

A decade ago, nursing shifts were scheduled regardless of room occupancy. Currently, industry experts say those staffing schedules fluctuate based on patient population in each unit.

The other major shift is in the demand for specialized nurses. Julie Ward, chief nursing officer at St. Joseph’s Hospital and Medical Center, says specialties have nurses working in both the inpatient and outpatient settings.

“We are also exploring roles for nurses to shepherd groups of patients through the maze of care,”  Ward says. St. Joseph’s nurses make follow-up phone calls to patients to ensure the patient is safe and able to follow their discharge instructions, Ward says.

Still, the primary evolution of the nursing industry has been in higher education. Gone are the days when nurses were simply bedside attendants. Now, they are replacing the expensive medical doctors and are running their own practices as Family Nurse Practitioners (FNPs) and in other upper level specialties. Most hospitals are encouraging their nurses to return to school to improve their knowledge base and advance their degrees.

The Robert Wood Johnson Foundation (RWJF) and the Institute of Medicine of the National Academies (IOM) launched a two-year initiative to respond to the need to assess and transform the nursing profession. The IOM appointed a Committee on the RWJF Initiative on the Future of Nursing for the purpose of producing an action-oriented blueprint for the future of nursing. Through its deliberations, the committee developed four key messages:

* Nurses should practice to the full extent of their education and training.

* Nurses should achieve higher levels of education and training through an improved education system that promotes seamless academic progression.

* Nurses should be full partners, with physicians and other health care professionals, in redesigning health care in the United States.

* Effective workforce planning and policy making require better data collection and information infrastructure.

“We are encouraging our nurses to return to school to advance their degree,” Martin says. “Patients are much more complex in our hospitals, as well as in the home and our communities. As noted by the IOM, nurses need to have higher levels of education to manage these complexities in all settings where nurses practice. Advanced degrees are now required for our upper level nursing managers.”