Tag Archives: primary care physician

CMG CareToday, Food City Clinic, Phoenix, Ariz.

CMG CareToday Reflects, Respects Hispanic Culture With Food City Clinic

After opening 10 convenience care clinics within four years throughout the Valley, Cigna Medical Group (CMG) is locating its 11th clinic away from its usual, suburban retail setting and into a supermarket — Food City.

Partnering with Food City, CMG, the physician practice unit of Cigna HealthCare of Arizona, opened its no-appointment, no-insurance clinic within the supermarket on West Thomas Road in an effort to make care more accessible as well as continue to serve the diverse Phoenix community, specifically the Hispanic community.

“We felt it was very important for us to find new and innovative ways to really connect with that population,” says Henri Cournand, vice president of business development, CIGNA. “Through our research, we found that the Hispanic community is very loyal, and it’s a community that really has a trust in brand.”

This is where Food City comes into play, which, according to Cournand, is a trusted brand within the Arizona marketplace that has existing credibility with a targeted population.

In order to connect with the community and cater to its needs, both physically and culturally, CMG CareToday packaged its marketing around the Hispanic population and found areas that resonate with them — including nursery rhymes.

“One of our awareness strategies circles around a Spanish nursery rhyme called “Sana, Sana,” Cournand says, “and it’s sung to kids in Mexico when something hurts.”

CMG CareToday is also equipped with a bilingual staff. While it has been a challenge to find bilingual board certified nurse practitioners and physician assistants, at least one of the two staff members at the clinic at any time is bilingual, adding to the patient’s experience.

“We’ve really tried to make sure that when patients comes in and they’re engaged by our clinical staff, they feel safe,” Cournand says. “We try to connect with them not only around the medicine but also around things that are going to be relevant to them in a cultural perspective. And a lot of that speaks to how we communicate with the patients as well as the medical advice we give the patient.”

The clinic offers care for minor, low-acuity ailments and injuries, including coughs, cold, flu, ear aches, strep throat and conjunctivitis as well as sports physicals, immunizations and pregnancy tests. But what sets the CareToday clinics apart from the rest — aside from its bilingual staff and culturally-specific marketing — are its hours of operation and low costs.

CMG CareToday is open every day, except Thanksgiving and Christmas, until 7 p.m. weekdays and 5:30 p.m. on weekends. And the prices are lower than those of its primary competitors, too. Most regular visits are $59; competitors are priced closer to $75 a visit. Common lab services are $10.

Cournand says while the low-cost, no-appointment, no-insurance clinic industry had exponential growth at one point, it’s leveling off, and with the shortage of primary care physicians, CareToday is where people can go to “engage and get the care they need in the time and place that they need it.”

So far, response to the CMG CareToday in Food City has been positive with more than 70 percent of patients returning to the clinic. Cournand says word of mouth has helped gain visibility in the community.

“The summer months are the slowest months with less volume,” Cournand says. “But we’re really looking forward to the fall time period with the flu season and large volumes as a good indictor with regards to how well it’s being accepted into the local community.”

For more information about the CMG CareToday clinics, visit www.caretoday.com.

 

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If You Go

CMG CareToday
9020 W. Thomas Rd.
Phoenix, AZ 85037
623-772-1379
www.caretoday.com

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2010 Health Card Leadership Awards honors the Valley's professional's in the health industry

2010 HCLA – Physician

Honoree: Brian Tiffany, MD, Ph.D., FACEP

Partner
Premier Emergency Medical Specialists

Brian Tiffany Partner Premier Emergency Medical Specialists, 2010 Health Care Leadership AwardsWith more than 20 years in the health care industry as a student, physician, researcher and educator, Dr. Brian Tiffany considers the emergency department a special place.

Tiffany is a partner at Premier Emergency Medical Specialists, which provides emergency medicine specialists for Chandler Regional and Mercy Gilbert medical centers. He also serves as vice president of medical staff for both hospitals. Tiffany began working in the emergency field in 1990, and has continued to grow his practice and expertise in that area. He joined Chandler Regional in 2003 as an attending physician in its emergency department, and has had a major impact on the way the department is run.

Accomplishments there include revamping existing processes, putting new processes in place, revitalizing the work force, and ensuring quality care and safety for patients, all the while reducing wait times and improving the patient experience. He has recorded similar improvements with the team at Mercy Gilbert. People who work with Tiffany know him as a driven, intelligent and dedicated person who accomplishes everything he sets out to do — and more. His experience and vast knowledge of his primary field, along with his depth of vision as a researcher, come into play as he quietly attends to his patients and confers with his colleagues.

Tiffany works to improve the emergency medicine experience for patients and their loved ones, implementing new processes that improve the quality of care, decrease time spent in the waiting room and eradicate redundancies.

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Finalist: John Shufeldt, MD, JD, MBA, FACEP

Founder and CEO
NextCare Urgent Care

John Shufeldt is the founderand CEO of NextCare Urgent Care, 2010 Health Care Leadership AwardsDr. John Shufeldt certainly qualifies as a jack-of-all-trades. He is founder, CEO and chief medical director of NextCare Urgent Care, is a managing partner of a law firm that bears his name, is an instructor of business law at Arizona State University, and is a certified airline transport pilot.

And he’s also a practicing emergency physician at St. Joseph’s Hospital and Medical Center. Founded in 1993, NextCare has grown in to a health care operation with more than 1,000 employees. Shufeldt promotes the benefits of urgent care as a convenient and affordable solution to the overcrowding of emergency rooms in Arizona. Shufeldt’s core values at NextCare — caring, excellence, integrity, and results — have made it possible for Arizona residents to receive quality, affordable health care.

NextCare is contracted with every major insurance plan. Shufeldt oversees NextCare’s six acting medical directors in Arizona, North Carolina, Georgia, Texas, Colorado, and Virginia. He holds active medical licenses in six states.

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Finalist: Julianne Thompson, MD

Medical Director
Desert Mission Community Health Center

Julianne Thompson, Medical Director at Desert Mission Community, 2010 Health Care Leadership Awards
They call her Dr. T. That’s how patients refer to Dr. Julianne Thompson, medical director of Desert Mission Community Health Center in Sunnyslope, which serves families in need.

Thompson supervises two medical assistants and a mid-level provider, works closely with directors and support staff of other Desert Mission programs, and sees patients ranging in age from newborn to elderly. Many of her patients speak only Spanish, but that’s not a problem as Dr. T speaks the language fluently.

Thompson spends much of her time treating acute medical problems such as ear infections and upset stomachs, but she also helps patients manage chronic conditions.

Much of Dr. T’s challenge as a primary care physician working in an underserved community is finding much-needed resources for her patients, including medications, tests and special formula for infants. The immunization rate among her patients is 97 percent, compared to a state benchmark of 82 percent for two-year-olds.

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