Psychographics Archives

Developing A Marketing Message: A Case Study Of Dr Pepper TEN’s Target Market

Photo: Flickr, theimpulsivebuy
by in Columnist Spotlight | Marketing

Creating a company or product’s marketing message can be daunting, but if you think in terms of everyday conversations, it may be an easier task to tackle. When developing marketing message, whether it is for a brochure, an advertisement, a website or even a social media post, the first thing to think about is who… Read More →

2012 Small Business Leadership Academy: A Fresh Look At Marketing

Small Business Leadership Academy

Management guru Peter Drucker said, “the aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.” Business owners in the 2012 Small Business Leadership Academy (SBLA) are taking a fresh look at marketing with guidance from Douglas Olsen, associate professor of marketing at… Read More →