Tag Archives: Arizona Super Bowl Host Committee

From left: David Rousseau, Chairman of Arizona Super Bowl Host Committee, Jay Parry, President & CEO, Arizona Super Bowl Host Committee, Greg Stanton, Mayor of Phoenix, Kate Gallego, Councilwoman District 8, Jim Waring, vice mayor of Phoenix and Michael Nowakowski, Councilman District 7.

Super Bowl Central will take over downtown

The Arizona Super Bowl Host Committee announced several major initiatives that will take over 12 city blocks in downtown Phoenix and together will serve as the hub of fan, sponsor, media and NFL activities for Super Bowl XLIX.

The activities will cover 5th Street to First Avenue and Jefferson Street to Monroe Street and be anchored by the iconic Super Bowl roman numerals, which will tower 30 feet into the air.

Super Bowl Central, will feature live performances by national recording artists and local musical talent, community groups and schools, football themed activities, and beer and wine gardens. The festival will feature family-friendly activities for fans of all ages, will be free to the public and incorporate street level merchants and restaurants. Local culture and food will be showcased. This is a new addition to Arizona’s line-up of Super Bowl activities since the state last hosted the Super Bowl in 2008, and one million visitors are expected to participate.

“We are thrilled to be providing extensive and engaging events and activities that will showcase the energetic and vibrant culture of Arizona to fans, sponsors and media alike,” said David Rousseau, Chairman, Arizona Super Bowl Host Committee.

Typically one of Super Bowl’s most popular activities, NFL Experience is the world’s largest interactive football theme park. For Super Bowl XLIX, it will be located at the Phoenix Convention Center and feature attractions such as kids’ football clinics, interactive football games, free autograph sessions and more.

NFL House, a VIP hospitality headquarters, is another new addition to Arizona’s Super Bowl activities and will be located at CityScape.

“Super Bowl Central, along with NFL Experience and NFL House, will turn
downtown Phoenix into the Super Bowl epicenter. It will provide both local and
visiting fans an amazing opportunity to be part of this global event. Super Bowl
Central delivers direct economic benefits to local businesses,” said Greg Stanton, Mayor of Phoenix.

NFL Media Center, located at the Phoenix Convention Center, will provide working facilities for 5,000 members of the media from over 30 countries around the world.

National broadcast networks — NBC, NFL Network and others — will broadcast live from Super Bowl Central.

Additionally, NFL Headquarters will be at the Hyatt Regency Phoenix.

The average temperature in the Valley in February is 71 degrees, showcasing the ideal weather conditions for an outdoor fan festival as well as the Super Bowl game.

Super Bowl XLIX will be played at the University of Phoenix Stadium, home of the Arizona Cardinals, on February 1, 2015. This marks Arizona’s second Super Bowl in seven years and the third overall. In Super Bowl XLII at University of Phoenix Stadium on February 3, 2008, the New York Giants bet the New England Patriots 17-14. Arizona’s first big game, Super Bowl XXX, was held at Arizona State University’s Sun Devils Stadium in 1996, with the Dallas Cowboys beating the Pittsburgh Steelers 27-17.

Jay Parry

Jay Parry – 50 Most Influential Women in Arizona Business

Jay Parry – President and CEO, Arizona Super Bowl Host Committee

Parry oversees all aspects of planning and executing the 2015 Super Bowl, working closely with the NFL and numerous constituents in Arizona. The Super Bowl Host Committee is responsible for achieving a $25 million fundraising goal and then executing Arizona’s plan to maximize the impact of hosting the Super Bowl.

Surprising fact: “I come from a family of birds, meaning, my two sisters’ names are Robin and Piper. I was surrounded by strong women ‘in the nest’ from an early age.”

Biggest challenge: “Succeeding in male-dominated industries and professional sports has its challenges. I wear higher heels and what that really means is be yourself and true to your leadership philosophies no matter what the circumstances are.”

Fifty Most Influential Women in Arizona Business – Every year in its July/August issue Arizona Business Magazine features 50 women who make an impact on Arizona business. To see the full list, read the digital issue >>

Jay Parry Headshot

Arizona Super Bowl Host Committee Hires CEO

The Arizona Super Bowl Host Committee today announced the appointment of Jay L. Parry to head the organization as Chief Executive Officer. As CEO, Parry will oversee the Host Committee and will work closely with the NFL to deliver a successful Super Bowl XLIX to the State of Arizona, including driving marketing efforts, developing and implementing NFL and Host Committee programs, spearheading sponsorships, fundraising and community relations, and managing financials.

Super Bowl XLIX will be the third Super Bowl played in Arizona, and the second played at University of Phoenix Stadium. Super Bowl XLII in 2008 had an economic impact of $500 million, according to a study conducted by the W.P. Carey School of Business, Arizona State University.

Parry brings a sports and business acumen uniquely suited to lead the Host Committee’s efforts for Super Bowl XLIX. Most recently, she was senior vice president of Brand and Business Development for the Phoenix Suns. Parry also spent seven seasons as president and chief operating officer of the Phoenix Mercury. During her tenure, the Mercury won two WNBA championships and generated double-digit business growth in corporate partnerships and attendance. Prior to her career in professional sports, Parry was an executive in a variety of roles with Bank of America, most recently as executive vice president in the Central Region. She served on the MVP Host Committee when Arizona hosted Super Bowl XXX in 1996. Currently, Parry serves as a director on the boards of several local organizations, including Arizona Women’s Education and Employment (AWEE,) BMO Harris Bank Arizona Advisory Board and Thunderbirds Charities. See www.AZSuperBowl.com for Parry’s full biography.

Parry was named a Most Admired CEO by the Phoenix Business Journal in 2010 and in 2008, was selected one of the Arizona Woman magazine’s “20 Women Who Will Shape Arizona by 2020.”

Parry will report to David Rousseau, Arizona Super Bowl Host Committee Chairman and president of Salt River Project.

“Jay’s appointment is an amazing coup for the Host Committee,” said Rousseau. “She is the ideal candidate for this role because of her deep experience in sports marketing, business and her strong ties to the community. Jay’s proven leadership skills make her well-suited to drive all facets of the organization from sponsorship and community activation and engagement, to the complex logistics involved in putting on the Super Bowl.”

“Arizona has so much to offer, and I’m honored and excited to be a part of demonstrating this to the world through the Super Bowl,” said Jay Parry, CEO, Arizona Super Bowl Host Committee. “Sports and business are not only my expertise, but my passion. Super Bowl is an exciting opportunity for Arizona that will leave a lasting legacy for our entire community.”

The successful 2015 game bid was prepared by the Host Committee, led by Michael Bidwill, president of the Arizona Cardinals, Mike Kennedy, former chairman of the Host Committee, and Winnie Stolper. Stolper has worked with the Host Committee since 2006 and will take on the role of Chief Administrative Officer reporting to Parry.

The Arizona Super Bowl Host Committee will bring together influential business leaders, senior government representatives, Convention and Visitors Bureau personnel, and thousands of volunteers to insure Super Bowl XLIX is a success, and results in positive economic impact under a global spotlight that enhances community pride.