Tag Archives: business marketing


BizBox Offers Innovative, Mobile Platform To Help Expand Businesses

While businesses may be making more of an effort to increase their digital presence on mobile devices such as Smartphones, others are considering a mobile platform that physically brings their business’s products and services directly to their target audience — with BizBox. Barrett-Jackson Auction Company and Skullcandy have, and BizBox has only been in business for three months, creating quite the buzz

BizBox is a transportable, customized building that can transform into your business in a matter of minutes.

Charles Sidi, creator of the BizBox, who came from a background of sustainable design and green mobile structures, decided it was time to create an adaptable and innovative mobile platform. He says while the concept is common in Europe, BizBox is more cutting edge and different than what’s on the market in the U.S.

Not surprisingly, BizBox has green, sustainable features. It is solar powered, producing approximately 1,000 watts per day and storing up to five days worth of power use. It also switches automatically between solar power, gas power and electrical power. BizBox also disperses natural light with its two Solatubes light wells. These are tubular skylights installed in the ceiling that capture light through a dome in the roof and disperses light evenly throughout the room.

And this sustainable building can cater to both small and large businesses.

“What’s exciting about BizBox is we get to become involved in everyone’s business because it’s so versatile,” Sidi says. “What’s interesting is a lot of the large brands and large companies are very attracted to BizBox because we created something that maintains the value of their brand.”

Sidi adds that it’s the opportunity for innovation and the opportunity to generate excitement with a mobile platform that attracts businesses to BizBox.

“What we’re trying to do is expand other’s businesses,” Sidi says. “The goal is to give businesses a whole new approach and a sophisticated way to get their products and services to their consumers.”

Rick Sikorsi, CEO of BizBox, agrees that the mobility of the BizBox is a benefit to companies. Businesses can now bring their product to the customer, increasing its presence and sales, too.

For instance, three clients utilizing the BizBox service are Barrett-Jackson Collector Car Auction, Skullcandy and ListenUP! Canada (a hearing aid company). They have all found ways to customize their BizBoxes to cater and interact with their respective customers.

Barrett-Jackson will bring BizBox as a Social Media Hot Spot to all of its events nationwide, including the Barrett-Jackson auction in Scottsdale.

ListenUP! transformed its BizBox into a small hearing aid store with testing equipment and will bring the store straight to its target market residing in residence homes, which Sikorsi says is a game changer for ListenUp! because it was able to take its business to the customers, who are unable to make it to their brick-and-mortar location.

As for Skullcandy, it will be parking its BizBox at the base of mountains in Winter Park, Colo., on Jan. 30 and skiers and snowboarders will be able to jump over it. The interior will be comprised of 12 to 15 listening stations, while the exterior is made of up speakers and subwoofers.

“Skullcandy will be carrying inventory and selling products at the location for a week,” Sikorsi says. “This is how BizBox can add to a company’s bottom line — because they are able to get embedded in a customer base and sell to them.”

While BizBox has attracted larger companies, it’s also a way for entrepreneurs to start their own business with a lot less risk.

“I don’t believe the entrepreneurial spirit is dead; I just believe people are nervous,” Sikorsi says. “If something like BizBox can show people a way to get into business with lower up-front cost, it could be exciting.”

BizBox is not only expanding others’ small and large businesses, it’s experiencing quite the growth spurt, too, in its short period of existence.

BizBox currently has three orders completed and three underway; Sikorsi is expecting 12 to 18 orders over the next year, in addition to five already in the works. By 2013, about 50 BizBoxes are expected to be in the marketplace. It’s also experienced an increase in sales consultants, with 43 on board, adding two to four every week. It’s expected that BizBox will have more than 100 sales agents by June 30th of this year.

“Think of BizBox as a 220-foot blank slate that you can turn in to anything you want, that can morph into a beautiful retail-looking building,” Sikorsi says. “Rather than waiting for the customer to come to the brick-and-mortar location, we are taking the product to customer and selling it right there.”

For more information about BizBox, visit bizbox4u.com.

BizBox’s Showroom

15855 N. Greenway Hayden Loop, #160
Scottsdale, AZ

social media marketing

Moving Forward: Social Media Marketing In 2012

Moving forward: Thoughts on social media marketing in 2012

With the holidays upon us, the realities of the year’s end have set in. It’s time to begin clearing out inboxes, archiving 2011 files and preparing for 2012. It’s time for reflection and anticipation.

When it comes to social media marketing in 2012, the first step is looking back at what worked during the past 12 months and then, based on those results and the business goals for 2012, developing a plan for the upcoming year. For many companies, 2011 was the year for implementing social media.

Those still questioning the point of social media, should consider the facts provided by Facebook, Twitter and LinkedIn:

  • Facebook has more than 800 million active users.
  • Fifty percent of Facebook’s active users log on in any given day.
  • The average Facebook user is connected to 80 community pages, groups and events.
  • More than 350 million active users currently access Facebook through their mobile devices.
  • Twitter currently has about 110 million users.
  • On Twitter, there are more than 600 million searches done every single day.
  • Twitter is accessed by more than 30 percent of users via their mobile phone.
  • Twitter is now serving a quarter billion tweets each day — more than one million tweets every six minutes.
  • LinkedIn’s members have reached 119 million, although this figure is an approximation provided by LinkedIn.
  • The standard user of LinkedIn is male (58.5 percent) and between the ages of 25 and 54 (70 percent).

Why followers and fans matter

With a majority of the population now visiting social media sites like Facebook and Twitter on a daily basis, creating a brand presence on these sites is becoming an essential part of doing business. Customers will turn to social media to learn more about products and services in real time.

Unlike any other marketing tool, social media allows companies to speak to customers in a more personal way, as if they are talking to a friend not a company, which helps build trust and rapport. It also assists in building online visibility to drive traffic to your website and ultimately through your doors, much like a word-of-mouth referral.

Social media can also help leverage public relations efforts by pushing press coverage out to a larger audience and pulling media people in, enticing them to learn more about your company and its brand.

Social media marketing in 2012: How to improve your pages

If your company already has established Facebook and Twitter pages, it is important to examine the content you are posting to make sure that you are providing value. For example, if you have a retail store or restaurant, post photos of products or dishes and utilize social media to let your customers know the specials of the day.

If you have a company that provides a service to other businesses, post helpful tips and educational articles related to your field. Remember, social media engagement is not one-sided.

As well as posting content, it is important to reach out and follow others and “Like” business-related Facebook pages. Then, they in turn may follow or like your page and interact by commenting on your posts. The other crucial factor in integrating social media into marketing is frequency and consistency.

Strategic planning and implementation

While it sounds simple in concept, before launching a social media campaign, companies need to remember, these pages are a voice for the company and represent the brand, it is not something that should be taken lightly. You should establish internal guidelines and a strategic plan specifying how your organization is going to manage the social media sites.

Figure out who is going to be responsible for the actual posting and what kind of information you want to share. In some cases, an in-house marketing or communications person is best. If there is no one in-house equipped to handle things, enlisting a public relations firm to manage an integrated public relations and social media campaign is the best approach. A public relations firm will know how to create online messaging and content that speaks to the public.

Mix it up

With the push to build a presence in social media clearly on the rise, it is tough to know where to focus your marketing efforts. The key to any marketing plan is developing a strong consistent message that reaches your target audience — social media is one tool to help make that happen.

Marketing plans must still incorporate a mix of more traditional sales and advertising efforts like targeted print, radio and online ads, along with public relations outreach to increase visibility and generate sales. While social media will continue to evolve and remain a powerful tool, an integrated campaign is optimal for any successful business.

For more information about social media marketing for your business in 2012 and how to implement a marketing plan, visit marketingworxpr.com.