Tag Archives: IMA

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LaneTerralever Wins Best in Class

Phoenix-based LaneTerralever earned three 2013 Interactive Media Awards (IMA) including a Best in Class award for Thunderbird for Good, and two Outstanding Achievement awards – one for Honeywell Aerospace and the other for Translational Genomics Research Institute (TGen).

IMA is a competition designed to elevate the standards of excellence on the Internet, and is presented by the non-profit organization, Interactive Media Council, Inc. (IMC). IMC is a group of industry leaders made up of web designers, developers, programmers, advertisers and other web-related professionals.

“A key part of our business is solving our clients’ problems with the best solutions available,” said Chris Johnson, president of LaneTerralever. “Receiving industry recognition for doing so is particularly rewarding – especially for clients the caliber of Thunderbird, TGen and Honeywell.”

LaneTerralever created a website for DreamBuilder, an online business education program developed by Thunderbird for Good and Freeport-McMoRan Copper & Gold, specifically for women all around the world. Although the courseware was complete, the program was lacking an attractive website to house DreamBuilder and showcase it to students, partner institutions and the media.

LaneTerralever created a more aesthetically pleasing DreamBuilder website that is more functional for all users, including those with low bandwidth. The English version of the program, DreamBuilder America, received its website just in time to be announced at the Clinton Global Initiative (CGI) America. The Spanish version of the website, using translated content, is expected to reach several thousand women in the coming years across the U.S. and around the world.

TGen, a non-profit organization focused on developing earlier diagnostics and smarter treatments, is a globally renowned leader in genomics research. TGen tasked LaneTerralever with consolidating its main website with its Foundation website, as there was a lack of efficiencies due to significant overlap and duplication with the two sites. A new website was instrumental for helping the organization achieve its online marketing and communication goals more effectively.

The new website provides a richer visual experience for visitors as they engage with the brand. It has a fully responsive design which adapts to the dimensions of varying screen sizes with seamless content integration to mobile devices. The site also provides a connection port with an e-mail marketing system and enables TGen staff to make updates and changes to the website, keeping content fresh and relevant.

Honeywell Aerospace leaders in products and services in the aviation category, required a website that would drive users with ease and accuracy through a highly developed taxonomy system. By segmenting audience members into different groups with specific interests and relevant content, the new Honeywell Aerospace website provides a powerful user experience not typically found in the aerospace industry.

digital data flow through optical wire

Joint Venture Offers Digital Signage Solutions

CCS Presentation Systems, one of the largest systems integration firms in the U.S., today announced a new partnership with the Internet Marketing Agency (IMA), a Phoenix-based interactive marketing firm specializing in web development, interactive design and content management services. The two companies will offer turnkey content management solutions to help clients maximize the impact of their digital signage and interactive displays.

“Many companies struggle with developing effective digital signage content that can help them utilize their large format displays to their fullest potential,” said CCS’ CEO John Godbout. “Our venture with IMA makes us the ideal content management solutions partner for businesses in the Southwest.”

IMA will provide creative visual design services and content integration for clients, while CCS will provide system hardware, equipment installation, service and training. All digital signage and content will be integrated with a Content Management System (CMS) installed by CCS.

CCS offers multiple product lines to enhance presentation effectiveness and customer experiences including interactive SMART Boards, LCD & plasma displays, projectors and control systems. “CCS has provided innovative AV design and integration services for more than 22 years. Our expanded menu of services builds on our existing strengths and will allow us to deliver more value to our clients’ businesses,” said Godbout.

CCS and IMA will offer self-maintenance or full-agency digital signage content management solutions that can be tailored to fit each client’s budget and communications needs. The client self-maintenance option includes creative visual design of the content templates and content integration with a CMS compatible with digital signage equipment from most major manufacturers. The full-agency maintenance option includes all creative visual design and ongoing content management on a daily to monthly basis. This includes developing a content calendar, content rotation schedule, integrating video, photos or graphic assets, as well as implementing dynamic feeds from social media channels like Facebook or Twitter and outside sources via RSS feeds.

“Content is king, not only online but onsite in a client’s place of business,” said Stephen Heitz with IMA. “Companies have invested in digital signage and interactive display equipment to market their products and services to their customers and manage their internal communications with employees. Doing it in a strategic way will create more impact for their message and deliver better return on their digital signage investments.”