north american effie effectiveness Archives

Valley Metro Education Campaign Wins Effie Award

effie award - public transportation education

The 2012 North American Effie Effectiveness Index rankings were revealed at the 44th annual Effie Award Gala in New York City. Among the winners was Valley Metro Regional Public Transportation Authority’s “Notes” campaign, which educates new riders on how to use public transportation. The campaign grew out of research conducted by R&R Partners, Valley Metro RPTA’s agency of… Read More →