Tag Archives: Pacific Links International

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Parsons Acquires Scottsdale-based Martz Agency

Valley entrepreneur and philanthropist Bob Parsons today announced the acquisition of Martz Agency by MP Agency, L.L.C., an organization owned by Parsons. The award-winning Scottsdale based marketing and public relations firm, which will be renamed Martz Parsons, will bring creative firepower to Parsons’ growing portfolio of businesses.

Parsons has said that by looking at and structuring their marketing as a revenue generator that makes money rather than an expense item, businesses are able to not only bring attention to their brand but also increase their revenue streams. Parsons’ numerous Valley based entities, including Harley-Davidson of Scottsdale, Go AZ Motorcycles, Spooky Fast Parts & Engineering, YAM Properties, The Bob & Renee Parsons Foundation and Scottsdale National Golf Club, will be using Martz Parsons as their agency of record. The agency will immediately add talent to keep pace with the growth.

Martz Agency, founded by Carrie Martz in 1980, is among the most highly regarded agencies in Arizona. Moving forward, Carrie Martz will assume the title of CEO and the agency will continue to serve its existing clients. Existing and future accounts, including Parsons personal enterprises, will be able to leverage the Agency’s unparalleled talent and newly expanded resources to further develop and empower their brands.

“I am thrilled that someone I consider to be a marketing genius has purchased the Agency,” said Carrie Martz.  “This is a once in a lifetime opportunity for our agency and for our clients. With Bob Parsons behind us, I believe our Agency will become even more value to the clients we serve.”

Bob Parsons, like Carrie Martz, is well-known for his intense focus on providing an excellent customer experience. Moving forward, clients can expect their accounts to be managed with the same level of personalized care that Martz Agency has delivered for the last 33 years.

“It’s no secret that I am passionate about marketing,” said Bob Parsons. “The formula is simple … great brands that deliver an uncontested customer experience thrive. Martz Agency brings years of experience, professionalism and enthusiasm to the table. Together, we should knock it out of the park.”

Martz Agency’s current client roster includes Yurbuds, Arizona Commerce Authority, Toronto based Pacific Links International, Valley of the Sun YMCA, Fennemore Craig, RLC Labs, One Neck, Mirabel, The Reef Residences at Atlantis, Estrella by Newland Communities, and Olympia Group.

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Innovative CEO Martz offers advice on being an effective boss

Today is National Boss Day, so it’s the perfect time to get a business owner’s view on what it takes to be a successful and effective boss.

Carrie Martz founded the Martz Agency — the largest female-owned advertising and public relations firm in Arizona — in 1980 after spending a couple of years in the corporate world. Her client roster includes Chateau on Central, Pacific Links International, Mirabel, Yurbuds and dozens more.

Martz is known as a hands-on owner/CEO, a leader, an innovator, and a philanthropist whose Home of Miracles program has helped raise more than $8 million for Phoenix Children’s Hospital and other local charities. So, to celebrate National Boss Day, Az Business magazine asked one of the Valley’s most effective leaders to talk a little bit about being a great boss.

Az Business: What do you think your employees say about your management style behind your back?
Carrie Martz: I would imagine they would say the same to my face.  I am tough but fair and have a good memory for details.

AB: What qualities do you think an effective boss needs to have?
CM: Be upbeat, optimistic, set the tone for the business, be as transparent as you can. Never stop learning and always listen.

AB: Was there a significant lesson you learned early in your career that made you a more effective boss?  
CM: Don’t get too personally involved. Remember this is a business. It isn’t personal. If someone isn’t working out, help them find a better fit.

AB: How is being a boss in a creative industry different from being a boss in a more traditional business?
CM: You have to foster creativity and individualism.  A few more egos to manage and work with, but that comes with the territory. Plus, we must create a working environment that is fun and engaging.

AB: If you could give one piece of advice to women who aspire to be a boss like you, what would it be?
CM: Give up balance in life. You will never be everything to everyone all the time.  Just go for every opportunity you can with all you have. Make sure you have great back up in all aspects of your life.

To learn more about Martz Agency, visit http://www.martzagency.com/.