Tag Archives: Renaissance Glendale Hotel & Spa

KOOZA Photos 2007 004

Glendale CVB Rising in the West

Game on!

Cities like Glendale, Peoria, Goodyear, Surprise, and the other 14 cities that make up the West Valley are capitalizing on the rapid expansion of tourism and hospitality amenities — particularly spring training baseball facilities and other sports-related events — to grab a bigger share of the $18 billion that Arizona’s 37 million annual visitors spend.

As tourism in the West Valley continues to grow, the Glendale Convention & Visitor’s Bureau (CVB) is playing a bigger and more vital role to help drive visitors to West Valley hospitality businesses.

“The region provides the local and out-of-state traveler with an experience like no other,” says Lorraine Pino, Glendale CVB manager. “We are home to nine Cactus League spring training teams, the Arizona Cardinals and Phoenix Coyotes, Phoenix International Raceway, Wildlife World Zoo and Aquarium, great outdoor festivals, historic districts in each of our cities, performing arts centers and unique shopping venues. And, of course, you can be an astronaut for the day at our Challenger Space Center.”

Despite this diverse range of attractions, tourism is a relatively new industry in the West Valley. As a result, not every community in the area is equipped to implement independent marketing and promotion initiatives. Glendale CVB organizes and facilitates these initiatives, partnering with more than 100 restaurants, shopping malls, sports facilities, resorts and hotels, and service organizations.

“We work closely with our hotels — such as the Renaissance Glendale Hotel & Spa, Wigwam Resort, Hilton Garden Inn Avondale and many more — to provide lead generation and conference assistance,” Pino says.

Glendale CVB also serves as a liaison to large-scale entertainment such as Cirque du Soleil, which was held at University of Phoenix Stadium this summer, and mammoth events such as the Super Bowl, which will return to Glendale in 2015.

“When the Super Bowl was last held in Glendale in 2008, the Glendale CVB was not yet in existence,” Pino says. “But now that our bureau is in place for the 2015 game, the region will be in a better position to capture a greater share of visitor spending.”

Economists estimate that hosting a Super Bowl has an economic impact of $300 million-$500 million on the region.

“In addition, realizing that this mega event impacts the entire metro area and several destinations statewide, the Glendale CVB will be working with other tourism and hospitality organizations throughout the Valley to ensure that we provide the greatest fan experience possible, and to host the best Super Bowl possible,” Pino says.

By the end of 2012, Glendale will welcome yet another visitor destination when the Tanger Outlets Westgate is completed. The 328,000-square-foot retail development will feature 85 brand-name outlet stores and is expected to bring an additional 5 million-6 million annual visitors to the area.

With economic growth in the West Valley expected to continue its upward trend for years to come, Pino insists that communities must work together to realize the greatest benefit from an increasing number of visitors.

“It’s important that we all work together and pool our resources to achieve economies of scale,” Pino says. “This is the very reason the Glendale CVB came into existence: to serve as a regional organization to promote and showcase the 14 West Valley cities and to bring tourism business to the area. This regional approach is what will be needed for our hospitality businesses to continue to grow.”

One of the 331 casita-style rooms of The Wigwam Golf Resort & Spa. Photo: The Wigwam

Top 5: West Valley Accommodations (Fall-Winter 2012)

The Top 5 West Valley Accommodations — as voted on by Experience AZ readers:

Residence Inn by Marriott

7350 N. Zanjero Blvd.,
Glendale, AZ 85305
(623) 772-8900
residenceinnglendale.com
Residence Inn Glendale brings the latest in residential design to Glendale. Walking Distance to University of Phoenix Stadium, home of the Arizona Cardinals. Catch a Coyotes Hockey game at Jobing.com Arena or stroll the shops at Westgate City Center, all just outside its front door.


The Wigwam Golf Resort & Spa

300 Wigwam Blvd.,
Litchfield Park, AZ 85340
(800) 327-0396
wigwamresort.com
The Wigwam Golf Resort & Spa is a treasured Southwest landmark rich with history. Featuring 331 casita-style rooms, including 72 suites nestled within 400 acres of lush green grass, tree-lined enclaves and vibrant floral landscaping. The Wigwam is celebrated as Arizona’s most authentic resort destination, blending the essence of the Old West with the latest in traditional amenities. Home to AAA four diamond-rated Red’s Steakhouse, a  signature Elizabeth Arden Red Door Spa and 54 holes of championship golf.


Renaissance Glendale Hotel & Spa

9495 W. Coyotes Blvd.,
Glendale, AZ 85305
(623) 937-3700
renaissanceglendale.com
Hotel offers 320 elegant guest rooms. Attached conference center is complete with 100,000 square feet of flexible space. Guests will enjoy dining at Soleil and Ray’s. An outdoor swimming pool, state-of-the-art fitness center and Spa Botanica offer relaxation without leaving the hotel. Located near Westgate City Center, guests are steps from dining, shopping, nightlife and entertainment.


SpringHill Suites by Marriott

7370 N. Zanjero Blvd.,
Glendale, AZ 85305
(888) 236-2427
marriott.com
With four floors and 120 suites, SpringHill Suites is the perfect location for sports fans, as it is conveniently located near the Peoria Sports Complex, Phoenix International Raceway, and walking distance from the University of Phoenix Stadium, home of the Arizona Cardinals.


Sheraton Crescent Hotel

2620 W. Dunlap Ave.,
Phoenix, AZ 85021
(602) 943-8200
sheratoncrescent.com
European elegance combines with casual, Southwestern ambiance in a lush, tropical setting. The 342 guest rooms and suites provide a haven during your stay — whether you’re on the links of a nearby golf course or simply lounging by the sparkling pool, featuring a 166-foot water slide.

Experience AZ Fall-Winter 2012

 

Top 5 West Valley Accommodations (Spring-Summer 2012)

Top 5: West Valley Accommodations (Spring-Summer 2012)

The Top 5 West Valley Accommodations — as voted on by Experience AZ readers:

Comfort Suites Glendale

9824 W. Camelback Rd.,
Glendale, AZ 85305
623-271-9005
comfortsuites.com
Located just minutes away from many popular landmarks and local points of interest, this hotel is a sport enthusiast’s dream-come-true.


Renaissance Glendale Hotel & Spa

9495 W. Coyotes Blvd.,
Glendale, AZ 85305
623-937-3700
renaissanceglendale.com
Hotel offers 320 elegant guest rooms. Attached conference center is complete with 100,000 square feet of flexible space. Guests will enjoy dining at Soleil and Ray’s. Caffeina’s proudly brews Starbucks Coffee. An outdoor swimming pool, state-of-the-art fitness center and Spa Botanica offer relaxation without leaving the hotel. Located near Westgate City Center, guests are steps from dining, shopping, nightlife and entertainment.


Residence Inn by Marriott

7350 N. Zanjero Blvd.,
Glendale, AZ 85305
623-772-8900
residenceinnglendale.com
Residence Inn Glendale brings the latest in residential design to Glendale. Walking Distance to University of Phoenix Stadium, home of the Arizona Cardinals. Catch a Coyotes Hockey game at Jobing.com Arena or stroll the shops at Westgate City Center, all just outside its front door.


Sheraton Crescent Hotel

2620 W. Dunlap Ave.,
Phoenix, AZ 85021
602-943-8200
sheratoncrescent.com
European elegance combines with casual, Southwestern ambiance in a lush, tropical setting. The 342 guest rooms and suites provide a haven during your stay — whether you’re on the links of a nearby golf course or simply lounging by the sparkling pool, featuring a 166-foot water slide.


The Wigwam Golf Resort & Spa

300 Wigwam Blvd.,
Litchfield Park, AZ 85340
800-327-0396
wigwamresort.com
The Wigwam Golf Resort & Spa is a treasured Southwest landmark rich with history. Featuring 331 casita-style rooms, including 72 suites nestled within 400 acres of lush green grass, tree-lined enclaves and vibrant floral landscaping. The Wigwam is celebrated as Arizona’s most authentic resort destination, blending the essence of the Old West with the latest in traditional amenities. Home to AAA four diamond-rated Red’s Steakhouse, a  signature Elizabeth Arden Red Door Spa and 54 holes of championship golf.

Experience AZ Spring-Summer 2012