sherry henry Archives

Arizona’s hospitality industry embraces global market

climate denialism

Arizona has the Grand Canyon, Monument Valley and Sedona, but to promote these natural wonders to international travelers is no walk in the park. To showcase Arizona around the globe, it takes detailed research, strategic planning, effective branding and marketing, a global network of industry professionals — and the power to erase any lingering negativity… Read More →

Arizona Office of Tourism launches travel app


Thanks to the release of a new app, people seeking information on Arizona’s travel industry can now access data quickly and easily on their smart phone or iPad. The Arizona Office of Tourism (AOT) is the first state travel office in the United States to launch an app of this kind – one that provides… Read More →

Female leaders rise up in Arizona tourism industry

HSMAI - Tourism

It might surprise people to know that tourism generates more money for Arizona than aerospace, agriculture, microelectronics and mining. And leading that $20-billion-a-year economic juggernaut are a bunch of women. Debbie Johnson is president and CEO of the Arizona Lodging & Tourism Association, Sherry Henry is executive director of the Arizona Office of Tourism and… Read More →

Arizona Office of Tourism debuts 2015 guide

CORRECTION Grand Canyon Skywalk Road

Did you know you can visit Arizona’s renowned vineyards by kayak and horseback?  Learn about the Grand Canyon and other geologic masterpieces from Sedona to the Petrified Forest and so much more in the new edition of the Arizona Official State Visitor’s Guide. The Arizona Office of Tourism’s (AOT) 2015 Arizona Official State Visitor’s Guide… Read More →

Increasing tourism shows importance of Arizona’s brand

Hiking Adventures - EAZ Fall-Winter 2012

The latest data on Arizona’s tourism industry says that business is on the upswing, which is good news for a state looking to put the Great Recession in its rearview mirror. According to the Arizona Office of Tourism, the number of people visiting Arizona has surged back to pre-recession levels, providing a much needed injection… Read More →

Arizona Office of Tourism Partners With Buxton

Grand Canyon Adventures - EAZ Fall-Winter 2012

The Arizona Office of Tourism (AOT) is partnering with Fort Worth-based Buxton to develop in-depth profiles of Arizona visitors, at both the state and regional levels. Buxton’s visitor profiling capabilities will help AOT leaders to: * increase marketing campaign return on investment, * better understand visitor potential, * expand the impact of tourism on local… Read More →

British Airways Adds Additional Flight Between Phoenix And London

british airways

British Airways announced that the nonstop service between Phoenix Sky Harbor International Airport and London Heathrow Airport will increase from six to seven days per week beginning December 5, 2012. “This is great news for Phoenix and our entire region,” Mayor Greg Stanton said. “Intercontinental flights are huge contributors to the success of our Phoenix… Read More →

Arizona Tourism Industry Has A Billion-Dollar Impact On Economy

Tourism Industry - AZ Business Magazine January/February 2012
by in AZ Business Magazine | Economy | Travel

Economic engine: Arizona tourism industry packs an economic punch of $17.7 billion yearly Tourism is one of the largest industries in Arizona, but it isn’t just about hotels and golf courses. Its direct economic impact of $17.7 billion has helped keep the state afloat during some of its darkest economic days, and the ripple effect… Read More →