target market Archives

Developing A Marketing Message: A Case Study Of Dr Pepper TEN’s Target Market

Photo: Flickr, theimpulsivebuy
by in Columnist Spotlight | Marketing

Creating a company or product’s marketing message can be daunting, but if you think in terms of everyday conversations, it may be an easier task to tackle. When developing marketing message, whether it is for a brochure, an advertisement, a website or even a social media post, the first thing to think about is who… Read More →

Show Me The Money: How Much Is The Marketing Budget?

marketing budget
by in Columnist Spotlight | Marketing

One of the most common questions I get from people starting a new venture is how much should they plan to spend on marketing; and one of the biggest mistakes I see with new businesses is a tremendous amount of time and money invested in opening the doors making the new office, restaurant or retail… Read More →