Digital Air Strike, the leading automotive consumer engagement technology company, today at CES 2020 announced its largest year for subscription growth with revenue up 32% over prior year 2018. The company…
Creating a brand is far from the easiest part of building a business altogether. Some might even argue that the brand in itself is the business and a careful creation…
The design of a company’s logo can significantly affect the customer’s perception of the business. In fact, it’s one of the first few things a customer notices when he/she transacts…
Breaking into a new market is difficult at the best of times, but when that market is an especially niche one, it’s even more challenging. If you are going to…
Imagine being transported back to the 1960s and having to explain to a stereotypical ad agency executive (like you, I’m imagining Jon Hamm’s character from Mad Men) where the battle…
As a business owner, you may be blessed with the invaluable trait of being able to see the bigger picture. This means that you are constantly looking for ways to…
Video marketing has become one of the most important communication techniques and online marketing departments of any company in recent years. The purpose of video marketing is to attract the…
Creating a corporate video can be a lot of hard work, especially if you’re not exactly an expert in video production. There are many things to think about and a…
The business world is moving at such a fast pace that those who don’t adapt themselves to their surroundings will be left far behind the race towards excellence. Convincing today’s…
To achieve business goals, having a website has become a basic need for every business. To make website more visible in internet space, search engine optimization plays an important role.…
If you have had success with digital marketing and other promotional tactics, it is quite easy to write off trade shows. They can be expensive and complicated to organize and…
Marketing trends are always in motion. What’s popular one month becomes a thing of the past as new social media platforms emerge, technologies develop and audience preferences change. While marketers…
