Tag Archives: Arizona Game and Fish Department

aps - recognized business partners

Off Madison Ave adds news clients, staffers

In business for more than 17 years, Off Madison Ave continues to experience tremendous growth and is poised for another successful year with the addition of eight prominent client accounts and seven new staffers.

A mix of local, national and global brands, the additional clients strengthen Off Madison Ave’s expertise in travel and tourism, health care, consumer goods and gaming. The agency will provide services ranging from branding, website development, creative, media planning and buying, public relations, and social media for its new clients, including:

· The Arizona Game and Fish Department
· Arizona Indian Gaming Association
· The Arizona Organizing Committee, host of the 2016 College Football Playoff National Championship
· DMS Health Technologies
· Fraud Posse
· Harkins Theatres
· Mobillogix
· Tabarka Studio

According to the Arizona Game and Fish Department, a significant factor in its decision to partner with Off Madison Ave was the agency’s ability to become a true extension of the Department’s team.

“We interviewed multiple advertising agencies and none was more excited about the possibility of working with us than Off Madison Ave,” said Bill Andres, information branch chief of the Arizona Game and Fish Department. “Even before they’d won the contract, Off Madison Ave was doing research, digging into our demos and incubating ad concepts. The Off Madison Ave team has been a joy to work with and we appreciate their boundless enthusiasm, excellent counsel, creative artistry and strong focus on the bottom line.”

“We take great pride in helping our clients take their businesses to the next level,” said David Anderson, co-founder and CEO of Off Madison Ave. “As part of our Outthink.Outperform. philosophy, we are constantly evolving to be at the forefront of emerging communications trends and digital marketing best practices. The clients we’ve added to our roster are a testament to the work that we do and the solid partnerships we’ve established.”

To support its continued growth, the agency recently hired Michael “Spike” Stevens as the director of interactive services and innovation. With more than 20 years of experience, Spike is spearheading the development and implementation of new technologies for Off Madison Ave’s clients and plays a key role in the advancement of the agency’s digital endeavors.

In addition to Spike, the agency has added the following staffers to its client services, content strategy, creative and paid media teams to support new and existing client accounts:

· Doug Anderson, associate creative director
· Kelley Dilworth, account supervisor
· Heather Tweedy, content strategist
· Sara Arnold, copywriter
· Chelsea Beyerman, media planner/buyer
· Kent Mann, PPC specialist

“The caliber of clients our agency represents is a direct nod to our talented team. The next time you’re at the movies, spot a billboard along the highway or tailgate for the national championship game, you’re connecting with the impressive brands we’re helping build and the work our team is passionate about. That, to us, is success,” said Anderson.


Fish Restocked for Valley's Urban Fishing Program

Fish Restocked For Valley's Urban Fishing Program

As Valley temperatures slowly begin to dip back into double digits, urban anglers restock their tackle box and prepare for the local fishing season.

There are 12 urban lakes and four urban ponds scattered around the Valley, and on September 17, the Arizona Game and Fish Department restocked the local fishing spots with channel catfish, which range between 15 and 18 inches long.

Throughout the year, the ponds and lakes are stocked bi-weekly with farm-raised Arkansas channel catfish, Arkansas sunfish and Colorado rainbow trout.

Channel catfish are stocked from late September to mid-November, and rainbow trout are deposited mid-November to March. Sunfish are stocked once in the fall and spring.

Last year, more than 62,000 anglers fished for more than 230,000 pounds of fish, according to the Arizona Game and Fish website. Yearly, it costs more than $650,000 to stock the ponds and lakes.

Because the ponds don’t have a current, urban fishing can be a bit trickier than fishing in rivers or large lakes. To counteract this, Arizona Game and Fish offer 162 fishing clinics throughout the year, teaching more than 17,000 anglers, according to its website.

An urban fishing license is required for anyone older than 14, which costs $18.50 and is available at sporting goods stores around the Valley.

For more information about urban fishing, visit azgfd.gov.

Cacti 2

Boyce Thompson Arboretum: Desert Haven For Plants and Animals

Boyce Thompson Arboretum proves that the dessert is not deserted. The Arboretum features thousands of desert plants living in harmony with the original landscape and wildlife.

The arboretum’s mission is “to instill in people an appreciation of plants through the fostering of educational, recreational, research and conservation opportunities associated with arid-land plants,” according to the website.

This mission is achieved through your enjoyment of the collection of wildlife, variety of trails and by learning about and observing the thousands of plants that surround you.

The Arboretum offers various services from guided tours for children’s fieldtrips or any visitor that is interested to allowing the space to be used as the venue for a wedding.

It’s also a destination for all ages and breathes of familiarity. For the casual visitor it is an orientation to the vegetation of deserts around the world and for the plant enthusiast it is a rare opportunity to observe and closely examine a large variety of arid-adapted plants.

The Arboretum is composed of several gardens that focus on different types of plants including cacti, trees, legume (pea family) vegetation, and water-efficient residential plants that can be used in your own home gardens. A butterfly and children’s garden are also available for visitors to enjoy and explore.

The Arboretum hosts a collection of water-efficient plants from around the world and a lot of the landscape is radically different from our popular image of the southwest. The landscapes are a mosaic of colors, shapes and textures that differ according to the area’s specific environment.

The Arboretum’s gardens are irrigated by Ayer Lake, which is a man-made oasis that also provides a haven for local wildlife. Waterfowl, waders and shorebirds are a common sight along with two species of endangered desert fish introduced by the Arizona Game and Fish Department.

Animals are not hard to come by at the Arboretum. Over 300 species of mammals, reptiles, birds and amphibians inhabit the area for visitors to spot. The Arboretum’s protected lands and irrigated gardens provide a haven for local wildlife against the harsh elements of the desert.

The Arboretum gives the desert life and is a great chance to get connected to nature in an untraditional way.

For more information, visit ag.arizona.edu.