intangible characteristics of branding Archives

Branding Defined: It’s More Than The Perception Of A Product Or Company

Branding Defined: More than the Perception of a Product or Company

If you asked five people what branding means to them, you’re likely to get five different answers. When discussing branding, the answers will range from needing new letterhead or a logo, to an in-depth strategy, and everything in between. Quite simply, “brand” is who you are. It is how your customers, competitors and suppliers perceive… Read More →