Tag Archives: pinterest

Mix and Match

Mix-and-Match Point: How to Get a Pinterest-Perfect Home

We have all seen those adorable Pinterest-perfect rooms. A lot of the decor doesn’t match, but somehow everything looks perfect together. Owner of Adobe Fine Living Catherine Crandall has the secret to mixing and matching the latest home trends.

“I think one of the dangers when you try to start mixing and matching things is that all of a sudden it starts to look like a garage sale,” she said. “It looks more like clutter than a cohesive design.”

Mix and Match, WEBCrandall’s solution is to keep it simple while focusing on key pieces that you absolutely love. To prevent your favorites from turning into clutter, try giving the room depth and height. Crandall suggests stacking your favorite items on decorative books.

You can turn your favorite piece into a focal point. A focal point will draw attention to a specific spot in the room. This will stop the room from being too hectic and it will create balance. After your focal point is created, use pieces that compliment it when decorating the rest of the room.

“My theory is always start with one piece that you love and start to bring in the second and third piece, but there’s got to be some type of thread that’s woven between…the pieces that you are trying to group together.”

SW6A9182According to Crandall, the new trendy “thread” that pulls all your mixed pieces together is a metallic one. Hammered silver and heavy aluminum have always been popular. However, many people are incorporating gold this season. Gold adds warmth to a room, while silver cools it down.

When it comes to mixing and matching, the expression “opposites attract” holds true. Crandall suggests mixing hard textures with soft textures such as rustic leather with upholstery. You can also combine different furniture shapes together, like round coffee tables with square end tables.

One of Crandall’s favorite round pieces to use is an ottoman, because of versatility. You can use an ottoman for decoration, seating or lounging around with your feet up. Despite all the mixing and matching, you want to use the same colors when combining different patterns that will contrast from your furniture pieces.

Mixing and matching furniture takes a lot of confidence. Don’t be afraid to just create a Pinterest board and show your home inspiration to someone who knows what they are doing. Interior designers like Crandall will be able to help you recreate your dream home realistically.

Many people’s dreams home have changed. Lighter, brighter and more transitional pieces are now filling homes everywhere. Crandall calls it “casual elegance.” The pieces are beautiful, but everything is fresh and actually less delicate.SW6A9216

“Especially now with the economy being the way it has been a lot of people are trying to lighten up the colors they have had in their house. Make their house still fresh and young and clean again,” Crandall said.

Some homes are not only young because the decorations. Many people need to design with their kids in mind. Families with children and pets should decorate with pieces that are safe from sticky fingers and paws. Fabrics like Sunbrella can be washed, so no spill or stain will be left behind.

If you aren’t completely sure if you are ready to take the new furniture home for good, ask for an out-on-approval policy that will allow you to live with the furniture for a few days before making such a big commitment. Since home furnishing is a big commitment like any relationship, Crandall believes buyers should take it slow and stick to one room at a time.

Kristin Bloomquist is executive vice president and general manager of the Phoenix office of independent marketing and communications agency Cramer-Krasselt.

Leveraging visual storytelling tools can boost business

According to the old adage, a picture is worth 1,000 words. But what about a six-second video? Or an impeccably curated pinboard?

A host of new photo and video-sharing platforms—and the evolving universe of digital devices that enable them—are opening up new opportunities for marketers to engage consumers. But like many forms of “new media” before them, apps like Instagram, Pinterest and Vine (Twitter’s six-second video app) demand that brands embrace new forms of communicating.

Facebook, YouTube and Twitter are now pillars of every brand’s social footprint, but it wasn’t so long ago that likes, shares, user-generated video and 140-character status updates were new to the brand lexicon. Now more than ever, the challenge for brands is to become fluent in the language of visual storytelling—from infographics to photography to short, simple videos.

Since its launch in January, Vine has attracted marketers such as GE, Target, Oreo and Marvel Entertainment (with the world’s first movie “teaser”), who are anxious to gain access to the app’s steadily growing base of 13 million users who share 12 million videos a day.

Not to be outdone, Facebook launched video capabilities on Instagram in June. Users can create and edit 15-second video clips, personalize them with the filters the app is famous for and then post to Instagram and Facebook. Putting this kind of functionality in the hands of Instagram’s 130 million users will only ignite interest in this kind of short-form video. But creating compelling content within this kind of time constraint can be challenging, to say the least.

So how do marketers make the most of these tools?

First, Be an Observer: Look (and listen) before you leap. How are other businesses in your category using the space? Are users already posting about your brand? What are the platform’s unique traits and tools? Vine and Instagram video in particular are still in their infancy. First movers may have the advantage, but if their approaches aren’t right for the brand or venue (see next point), they’ll do more harm than good. So first do your research.

Make It Contextual: These platforms demand a regular stream of engaging content—but make sure your approach is a strategic fit and appropriate for both your brand and the venue(s). Our work for Johnsonville offers a prime example, where we leverage each platform based on what it does best, all working in concert and with a common brand strategy – from the “Share Your #Bratshot” promotion on Instagram to daily Bratfirmations on Pinterest offering grilling quotes, wisdom and humor.

Make It Useful: Don’t just show up to the party – offer guests something of interest or value. Remember: these platforms attract a sought-after, tech-savvy audience that often shun more “traditional,” disruptive forms of marketing. Time spent curating an inspiration board on Pinterest, for instance, is “me” time—not “please bombard me with your brand message” time. Lowe’s strikes the right balance with its helpful how-to vignettes on Vine.

As revolutionary as they seem, these tools are just the tip of the iceberg. In this attention- starved, mobile-first world, marketers will have to become master visual storytellers and more, as new tools and technologies continually redefine how brands connect and communicate with consumers.


Kristin Bloomquist is executive vice president and general manager of the Phoenix office of independent marketing and communications agency Cramer-Krasselt.

Mom Caves, Scottsdale Living Magazine Summer 2012

Mom Caves Provide Women A Place Of Refuge

From special spaces to Pinterest parlors, “mom caves” provide women a place of refuge.

In France from the 17th to early 19th century, like-minded individuals gathered to engage in enlightened conversation, exchanging ideas and thoughts in art, literature music and philosophy. These gatherings, called salons, were hosted by French women and wives with means within rooms called parlors.

Compare this to the 21st century, and surprisingly not too much has changed — except, possibly, the topics discussed. Gatherings are still hosted by women, but the rooms in which they are held are now known by a different — albeit more masculine and seemingly Neanderthal — name: the mom or woman cave.

Mom cave designed by Jamie Herzlinger; Photo: Laura Moss“You would think in the 21st century, we would have evolved a little bit further than this,” says Jamie Herzlinger of Jamie Herzlinger Interiors in Scottsdale. “It has taken a long time in a really odd way that the woman’s parlor has now come back into being a woman’s cave.”

Instead of the word “cave,” Herzlinger suggests this space is an “incredible retreat” and a refuge that reflects one’s taste.

“I think ‘cave’ is really the wrong word to use for the woman,” Herzlinger says. “Do you think of a Christian Louboutin and a fabulous Chanel suit in a cave? No, absolutely not.”

And these spaces specifically for women aren’t an uncommon addition to Scottsdale residences’ homes. In fact, every project Woman cave designed by Susie Crouch.Herzlinger takes on — and her interior design firm works on anywhere from six to 10 projects a year — has a place for the woman to retreat.

“It has come full circle, and I get asked more and more to do these rooms that reflect these women’s personalities solely,” Herzlinger says. “Everyone needs a room to hide out, be by yourself. Have a coffee, have a cocktail, have a tea, have something, but it’s yours. In the midst of chaos, everybody does need their own space. This room is now being identified.”
Todd Raisanen of TraVek, a design-build, home remodeling company in Scottsdale, agrees, adding that these rooms are a relaxing getaway where women can “recharge their (mom) batteries.”

These woman/mom caves have several purposes and uses. According to the TraVek team, the spaces they’ve built have been, more or less, rooms women have wanted for crafts, hobbies and spas.

“They are rooms with lots of closets or cabinet space, lots of countertop space and a work area for their sewing machines or scrapping or jewelry-making — whatever it may be. The women go here to just relax, work on their hobbies.”

Mom cave essentials include a television; desks, tables or computer areas; and comfortable seating, “so the girls can hang out,” Herzlinger adds. But what’s important is that this room reflects one’s taste and personality.

“You know how people say they have an alter ego? Their room is their alter ego,” Herzlinger says. “It’s like looking at a woman in blue jeans and finding out she’s wearing the hottest, sexiest La Perla underwear. That’s her alter ego — which is actually taking a physical space in the house.”

Herzlinger goes on to add that there are as many styles for women’s rooms as there are shoes in the Barney’s shoe department.

“It runs the gamut, and it has everything to do with total individuality, and it has nothing to do with the overall theme of what exists in the house,” she adds.

While it may be apparent the differences between the man and woman cave, two similarities exist: one, they’re both used to relax; and two, men and women occupy their respective rooms to take part in their hobbies.

The TraVek team says men typically like to have a place to hang out with their buddies, with the room equipped with a smoking area and/or bar and between two and four large TVs, Herzlinger adds, to watch the game. It’s a place to raise a ruckus and not disturb the rest of the house, the TraVek team says.

As for the look of the room, Raisenan says man caves are more expensive; they’re darker and noisier, so you may have to soundproof. Women caves, on the other hand, have brighter colors and are quieter, he adds.

Herzlinger agrees and says women’s rooms are light and interesting, and usually include a 42” TV.

“The look is more feminine with more pastels and neutral color palettes,” Herzlinger adds. “These rooms are much more about comfortable seating and small tables to put down your glass of wine.”

Whether you decide to use the space to start your next DIY project found on Pinterest, or invite your girlfriends over to enjoy a glass of Chardonnay and catch the latest episode of “The Real Housewives of (take your pick),” the space is yours to transform — so have fun with the design of it, and more importantly, with what you do in it.

For more information about woman or mom caves:

Jamie Herzlinger Interiors
4400 N. Scottsdale Rd.
(602) 795-3824

7641 E. Gray Rd., Ste. H
(480) 367-1171

Scottsdale Living Magazine Summer 2012

Pinterest Copyright Issues

Pinterest For Business: Avoiding Copyright Issues

Pinterest copyright issues can prove problematic for business proprietors.

Since its inception in 2010, social networking website Pinterest has become the third most-popular social network in the U.S. Only social-media giants Facebook and Twitter surpass it in total monthly visits, according to Experian Hitwise.

With more than 100 million visits each month, Pinterest has created a massive opportunity for businesses to get their names and products in the public eye. From mega-retailers like The Gap and Nordstrom, to fast-food chains, local frozen yogurt shops and individual Etsy storefronts, countless companies are making use of the site’s potential for driving traffic to their own websites.

While the benefits of this kind of visibility can be invaluable, the very nature of how Pinterest is generally used can be problematic and could expose businesses to a litany of legal issues.

“The vast majority of images [posted to Pinterest] are copyrighted,” says Stephanie Fierro, an attorney with The Frutkin Law Firm, PLC, in Phoenix.

Under the Digital Millennium Copyright Act, certain “Safe Harbor” provisions protect online service providers, such as Pinterest, from copyright infringement liability on material posted by the service’s users. The users themselves, however, are not protected.

According to Fierro, individual users are often protected by fair use copyright exceptions, but this generally doesn’t extend to moneymaking enterprises.

“ ‘Fair use’ allows for the use of copyrighted material for commentary, criticism or news reporting purposes,” Fierro says. The problem, she adds, is because companies are using Pinterest to market commercial products (i.e make money), the fair use exceptions do not apply.

“Imagine you’re a cake decorator,” Fierro says. “You post a picture of one of your cakes next to someone else’s picture of a beautiful wedding scene to say, ‘Look how great this cake would look in your wedding.’ This could leave you exposed as a business owner.” If the owner of the rights to the image of the wedding scene decides he or she wants a piece of your cake-selling action, you may end up in hot water.

Fierro believes that businesses are doubly vulnerable, compared to individual users, because companies are seen as having deep pockets and assets worth going after.
With all this to consider, the question becomes whether it is worth a business owner’s time and effort to market his or her products or services using Pinterest. Fierro believes the answer is clear: It depends.

“Are you OK with your images being used elsewhere? Is [marketing on Pinterest] going to drive good traffic to your website? Are you going to derive real financial benefit from this kind of marketing? In the case of the cake decorator, who makes money by selling cakes, the answer is probably ‘yes.’ If you want to make money from the use of your images by others, it probably isn’t for you,” she says.

If a business owner does decide that he or she wants to make use of Pinterest as a marketing tool, there are several precautions that can be taken to avoid any copyright or trademark violations.

“Ownership or permission is always best,” Fierro says. “Barring that, always make sure the material is properly credited. Link the photo back to where it came from. The goal is to always make sure proper credit is given to the original source.”

Fierro says you should never copy pictures you find on Pinterest for use on your own website. You don’t know where they’ve come from or to whom they belong. Just don’t do it.

As the website continues to grow, copyright issues on Pinterest may or may not grow along with it.

“All it would take is for one picture to be used in the wrong way,” Fierro says. “The issues with Pinterest have been talked about for a while. I’ve had to defend clients against similar claims of infringement, as well as made claims on clients’ behalves for infringement on their work. It’s necessary for people to make these types of claims so they don’t lose the rights [and the value of those rights] to their work.”

For more information about Pinterest’s copyright & trademark rules, visit pinterest.com/about/copyright.

Pinterest party

Pinterest Party: A New Type Of Girls Night

Thanks to Pinterest’s surging popularity, women around the country are enjoying a new, exciting pastime — the Pinterest party. Pinterest party guests pool their creative juices to complete creative projects, discuss various pins from their own personal sites and much more.

For those of you sitting there scratching your heads, allow us to introduce you; Pinterest is a virtual bulletin board where you can collect an unlimited number of articles or pictures you find on the Web with merely a click of a button (the “Pin It” tool). From recipes and home décor, to fashion and beauty, there is no limit to what your boards can reflect and share.

As you plot your very own Pinterest party, here are some tips to help get you started.

Ricki Uster, local owner and event designer of La Ricki Event Design in Phoenix, has arranged her own Pinterest party by roping in some of her mommy friends for a monthly gathering.

“Set a low budget for the first few projects,” Uster says. “It can be around $10 to $15 dollars to take care of all the products for the given project.”

Pinterest PartyEach party targets a project that one of the participants has long wanted to complete, from designing or decorating a home to planning a social event or a vacation.

You can utilize a social media outlet to invite people interested in joining,” Uster says.

Pinterest PartyFor first-time party throwers, simplicity is key. Keep number of guests to a minimum; you’ll find it’s easier to devote time to each guest, and avoid being overwhelmed. Create a theme that your guests can get excited about, and request they bring their own finger food creation or drink to match.

After a rotation of projects, it will be Fall, and the projects will turn to making gifts and favors for the upcoming holiday season,” Uster adds. “That will be another fantastic list of projects!”

If preparing your own food sampler for the event, stick to items you can easily serve on a skewer such as cheese, fruits or antipasto. Pinterest PartyDrinks should reflect the current season, and have fresh, refreshing ingredients.

If you’re looking for retro sippy straws or cute cupcake liners, head over to Smeeks, they have a bunch of colors and you’ll find fun candy too.” Uster says.

For your party décor and supplies, check out MichaelsJo-Ann Fabric & Craft or HomeGoods. They regularly have sales on their products and carry seasonal items great for holiday-themed crafts and projects.

While planning, try to make a detailed list of everything you want to accomplish or have happen, then be realistic about which ones you can do, and rewrite the list,” Uster adds.

Remember, when it comes to throwing a party, the most important ingredient is to ensure you’re enjoying yourself every step of the way — planning, styling and hosting. Stay fully engaged, upbeat and happy; your guests will follow suit.

For more information about how you can throw your own Pinterest party,
visit laricki.com.