Tag Archives: sun devil stadium

ASU Athletics Facilities District redering

Reign of the Sun Devil

Arizona State University is looking to give its aging sports arenas a face lift, and the school is taking a unique approach to come up with the necessary funds for the expansion and renovations. The university plans to convert an area of its Tempe campus into a fee-generating commercial and residential development.

ASU and master developer Catellus Development Corporation have come up with a preliminary development plan for 330 acres, area bound by “A” Mountain, McClintock and University drives, and Tempe Town Lake.

The plan includes upgraded ASU athletic facilities and 150 net acres for new private development, which will bea mix of commercial office space, retail stores, restaurants, hotels and urban housing. At full build-out the district’s new private development is projected to encompass more than seven million square feet.

“The overarching intent to create a revenue stream to fund the renovation of Sun Devil Stadium and in the future other athletic venues at ASU,” said Brian Kearny, senior development manager at Catellus.

Originating from legislation passed by the state legislature in 2010 to create special revenue districts on land owned by state-supported universities, the district will provide financial returns to the university. The 2010 legislation cleared the pathway for an athletic district impose an fee in lieu of property taxes, said John Creer assistant vice president for real estate development at ASU. This revenue stream will help fund the renovation of athletic facilities without the use of tax dollars. ASU is the first state university to act on this opportunity.

The athletic district will grow in several phases and phase one has already begun with renovations of Sun Devil Stadium. The upgrades of the other ASU athletic facilities will happen over time as funding from the district’s private development program and other sources permit. ASU anticipates that private development in the district will break ground by late 2016.

The existing athletic facilities will be relocated and renovated as the market dictates how to develop the land underneath them, Creer said, the goal of the district is to improve and expand ASU’s athletic facilities.

The Northwest corner of Rural Road and University Drive is expected to be one of the first areas for the to break ground, involving a mid- to high-rise office tower, because there are no existing venues and a high market demand at this location, Kearney said.

A major location of this development plan is the intersection of Rio Salado Parkway and Rural Road, where ASU controls three of the four corners, and Sunbelt Holdings— a Marina Heights development partner — holds the remaining northwest corner.

The district will offer a unique combination of area amenities for its future tenants. The location is adjacent to downtown Tempe, an urban lake, a large public research institution and some of the Valley’s top destinations such as the Mill Avenue District and Tempe Marketplace. Additionally, the development offers accessible transportation with great proximity to freeways and the light rail. The district will add to vitality and economic engine that already exists in the area from these amenities.


Tailgating service offers VIP experience and gives back to schools

Your football team is asked to pour their blood, sweat and tears into every game, but this shouldn’t be an expectation of the tailgaters outside of Sun Devil Stadium. To make tailgating even easier, Tailgater Concierge makes its debut today as a one-stop solution for all tailgating needs – all fans need to do is show up and enjoy.

Tailgater Concierge provides the tents, tables, chairs, and coolers with ice and coordinates the food so fans can partake in Arizona State tailgating festivities and worry about the more important things – like what shade of body paint their crew will be sporting in-game.

Neil Golden, Tailgater Concierge’s Founder and Chief Tailgater, served as Chief Marketing Officer for McDonald’s USA before he made his passion a profession. “As a lifelong fan of college football, I’ve seen firsthand how much work fans put into the tradition of tailgating and realize that many just want to enjoy their time with friends and family – not deal with the responsibility of owning, hauling, setting-up, taking-down, and storing their own equipment,” he said.

“That’s why Tailgater Concierge has teamed up with Arizona State and local food partners to deliver a tailor-made tailgate experience at each game,” Golden added. “We work out all of the details so that fans attending the pre-game festivities only need to know what time the tailgate party starts.”

Beyond providing a top-notch tailgate experience, Tailgater Concierge is also making a difference at Arizona State University and with its students. Tailgater Concierge awards an annual scholarship for all participating schools and provides students an opportunity to earn meaningful income and gain valuable work experience – without compromising their academic commitments.

Tailgater Concierge proudly tailgates at college football events nationwide, having already established relationships with eighteen partner universities across the nation. Tailgater Concierge’s partner universities include (listed alphabetically):

  • Arizona State University, Central Michigan University, Eastern Michigan University, Kent State University, Marshall University, Miami (Ohio) University, Mississippi State University, Northwestern University, Ohio University, Stanford University, University of Akron, University of California Los Angeles (UCLA), University of Illinois, University of Michigan, University of Mississippi, University of Nebraska, University of Southern California (USC), Wake Forest.

Tailgater Concierge provides complete tailgating services for groups of all sizes. To make it easy, there are two fan favorite packages – the Field Goal and the Touchdown — which are detailed on the Tailgater Concierge website. In addition, tailgate packages can be entirely customized based on whatever needs fans have. On game day, tailgaters will be hosted by a thoroughly trained game day concierge team, who will be fully prepared to serve the group’s needs.

“One of the most important drivers of starting Tailgater Concierge has been to make a difference in the lives of students. Our goal is to instill students with a service mindset, and empower them to help us localize the art of the tailgate so that our customers feel rewarded for their confidence in having Tailgater Concierge provide their tailgate,” added Golden. “Students aren’t simply brand ambassadors for us, they are the essence of the Arizona State University tailgating experience. They know the traditions and they live and breathe their school’s sports on a daily basis, and that passion feeds into the quality of each and every tailgate we service.”


ASUAFD Preliminary Master Plan - 6.16.15

Preliminary master development plan for ASU Athletics Facilities District released

Arizona State University (ASU) and Catellus Development Corporation, a nationally recognized master developer, are taking an important step toward creating a world-class urban community immediately adjacent to ASU’s Tempe Campus.  Following several months of due diligence and market analysis, Catellus worked in collaboration with ASU to develop a preliminary master development plan to transform the 330-acre Athletic Facilities District at the northeast end of the Tempe campus. The plan includes new and renovated NCAA athletic facilities, with more than seven million square feet of office, multifamily residential, hospitality and retail space, interconnected with vibrant sidewalks, bicycle paths and urban open spaces.

The careful study and planning invested in the project reflect ASU’s dedication, written in the university’s charter, to take responsibility for bettering the broader community. In pursuit of that mission, ASU and Catellus are inviting the public to view the plan and offer comment at an open house next week.

“This is a highly visible and prominent development that demands thoughtful planning and execution,” said Greg Weaver, executive vice president of Catellus Development Corporation. “We will collaborate with ASU and many other future partners to transform the district in a manner that maximizes financial returns for the University, while simultaneously creating a world-class, sustainable, urban neighborhood for the greater community.”

The facilities district will generate revenue to help fund the renovation and reinvention of Sun Devil Stadium and other University athletic facilities, without the use of tax dollars, through payments made by new private real estate development projects on University-owned land.  ASU has partnered with Catellus to oversee the development, marketing, leasing and management of the district.

“This is an important step in what will be a well planned process over many years to develop property adjacent to ASU in a way that serves the community and the University,” said Morgan R. Olsen, Executive Vice President, Treasurer and Chief Financial Officer for Arizona State University.  “ASU is committed to being a positive force in the communities we serve and, working with Catellus and our other partners on this project, we will set high standards and are confident that it will attract quality development.”

Activity is already underway in the district at Sun Devil Stadium.  That project is being phased to permit the venue to remain open during renovations.  Work on the first phase has started, with all three phases scheduled to be complete prior to the 2017 football season.

“The district and its capacity to generate revenue for the university and Sun Devil Athletics typifies the progressive thinking for which Arizona State has become known,” said Ray Anderson, Vice President and Athletic Director at ASU. “The development of the district will create a sustainable revenue stream necessary to support and invest in championship-caliber facilities for our 23-plus athletics programs and will benefit our 550-plus student-athletes.”

The district’s preliminary land use plan reflects a phased approach to private development over the next 20 years.  An initial phase that may include office, multifamily and retail development is expected to be underway as soon as 2016.

The preliminary master plan will be available for review during a public open house to be held on June 23, 2015 from 6:00 pm to 7:30 pm. Representatives from ASU and Catellus will be on site to answer questions and review district plans with attendees during the open house.  The open house will be held at Gallery 100, located at the Tempe Center, 951 South Mill Avenue, Suite 199. Attendees will also be able to provide comments for the project team to consider as the master plan continues to evolve.

“We are excited to share our first draft of the master plan for the district,” said Brian Kearney, senior development manager with Catellus Development Corporation. “Feedback from the open house and other meetings with stakeholders will continue to evolve our thinking as we strive to develop a community that will offer unforgettable life experiences.”

The district is located at the north end of the Tempe Campus. It encompasses most University-owned property generally bounded by Sun Devil Stadium, Veterans’ Way, University Drive, McClintock Road and Tempe Town Lake.

Until a permanent name is selected during the next phase of planning and development, the area will be referred to as the ASU Athletic Facilities District, or simply the district.

Glendale Community College Technology 1 Building

Constructing a Competitive Edge

Whether it’s building a research facility from the ground-up or renovating a historic stadium, institutions of higher education must always be — or appear to be — on a competitive edge.
ASU’s decision to enter a $162M renovation of Sun Devil Stadium in Tempe, Ariz., comes in the wake of other Pac-12 schools’ stadium upgrades and ground-up facilities. And the DPR Construction team awarded the 10-story, 245KSF Biosciences Partnership Building project has planned and priced at least five different scenarios simultaneously so that if one or more is accepted or eliminated, there isn’t much time lost in the design process.

“The universities are under a great deal of competitive stress, if you will,” says DPR’s Senior Construction Manager Peter Berg. “They’re competing with all the other universities to be the best, and they’re having to do it with less resources and less funding around the state.”

He adds that “the pace of change has accelerated to the point that it’s hard for them to see that future and plan far enough in advance so that the buildings they’re creating when it’s completed it’s still relevant.”

Planning meetings can radically change the direction a project is headed, but one thing never changes, says Berg, and that’s the start and end dates for a development.

“With increasing choices for learning environments and teaching styles, both on campus and on-line, education facilities need to project their investment in recruiting the top students through every facet,” says David Calcaterra, principal at Deutsch Architecture Group.

This is achieved, he says, by incorporating advanced technologies in the classroom as well as flexibility in the learning spaces for collaboration or focus-based learning.

“Now to be competitive, schools must also incorporate inspirational environments that foster creative thinking,” says Calcaterra. “Gone are the days of windowless classrooms with rows of desks.”

Deutsch was the architect on Adolfson & Peterson Construction’s renovation of the Glendale Community College Technology 1 Building, which was built in 1968.

“The aging facility was badly in need of a complete modernization and a significant upgrade to its infrastructure and technological capabilities,” says Michael Schroeder, director of marketing for A&P.

To make the facility an inspiring space that accommodates all methods of learning, Deutsch focused on natural light, good ventilation and sound quality. This supports good student learning, Calcaterra says, and faculty and staff retention.

Rendering of Sun Devil Stadium from thesundevils.com

ASU selects construction team, designers for stadium renovation

Arizona State University recently selected Hunt-Sundt, a joint venture of Hunt Construction Group and Sundt Construction, Inc., as the Construction Manager at Risk (CMAR) to renovate Arizona State University’s Sun Devil Stadium.

The $162-million project includes complete reconstruction of the lower stadium bowl, new concessions, restrooms and amenities, along with new luxury suites on the east and west sides of the stadium.

Hunt-Sundt, a joint venture, was conceived almost two years ago to create a winning combination between the two top-ranked construction companies — Hunt Construction Group, one of the top ranked sports builder in the United States, according to statistics compiled by Engineering News-Record (ENR), and Sundt Construction, Inc., the state’s most prolific builder of higher education projects.

“Our concrete expertise and the ability to self-perform within the design, planning and construction phases gave us a competitive advantage in the selection process,” said Sundt Senior Vice President and Southwest District Manager Marty Hedlund. “Self-performing the majority of the work allows us to not only keep costs down, but also maintain a high degree of quality control that aligns with our sustainable design and construction principals.”


The university has also selected its design team, which includes locally-based Gould Evans and national stadium design experts HNTB Corporation.

Construction is expected to break ground in early 2015, with most of the work completed during the 2015 and 2016 football off-seasons.


RED AWARDS 2014: Best Multi-family Greater Than 250KSF

On Feb. 26, AZRE hosted the 9th Annual RED Awards reception at the Arizona Biltmore in Phoenix to recognize the most notable commercial real estate projects of 2013 and the construction teams involved. AZRE held an open call for nominations and more than 100 projects were submitted by architects, contractors, developers and brokerage firms in Arizona. Click here to view all 2014 RED Awards Winners.‎

The Hub on Campus
Developer: Core Campus
Contractor: Beal Derkenne Construction
Architect: HPA Architecture
Brokerage: Apartment Realty Advisors
Size: 410,000 SF
Location: 323 E. Veterans Way, Tempe
Completed: July 2013

hubThe Hub on Campus sits near the Sun Devil Stadium on ASU’s main campus and is focused on the college and city lifestyle. The location is between two ASU property lines and the light rail, meant to promote the use of public transporation. The triangular shape and compact site created many unforeseen challenges including a limited working space; complex communication problems for constructing, building, and planning the building; integration of the existing Tempe landscape; and the preservation of the historical Native American site. The Hub promotes a balance of sustainability and luxury amenities for its residents. It is seeking LEED accreditation and provides a 40KSF amenit

Sea Life Interior

Paramount Promotions Puts Its Products On The National Stage

Each year Paramount Promotions transforms the University of Phoenix Stadium from the home of the Arizona Cardinals into the Tostitos Fiesta Bowl with colorful and eye-catching graphics.



Paramount Promotions Tostitos

Photo: Paramount Promotions



Phoenix-based Paramount Promotions designs and manufactures most of the graphic signs, banners and inflatables for the Tostitos Fiesta Bowl held in Glendale annually.

The company created 25-foot tall inflatable Tostitos chip bags for the Fiesta Bowl, along with most of the banners and signs in the University of Phoenix stadium that can be seen during the game.

The 2011 Tostitos Fiesta Bowl was the second year of a five-year agreement between Paramount Promotions and the Fiesta Bowl. In addition to the Fiesta Bowl, Paramount Promotions also creates graphic signs for the Insight Bowl, held in Tempe at Sun Devil Stadium each year. The company also created graphic banners for the University of Arizona’s football stadium.

“Working with bowl games have always been probably my favorite,” says Brad Bergamo, president of Paramount Promotions. “It’s always fun to go in and take a stadium and completely change the look of it. … So, you go from a stadium that’s just a lot of concrete, colorless, to having a lot of color and graphics.”

Although making over the stadiums is Bergamo’s favorite project, Paramount Promotions does much more.

The company, which was established in 1992, also designs and manufactures wraps for boats, cars, trailers, golf carts and more, all at its Phoenix location.

Paramount Promotions produces light boxes, banners, billboards, fence wraps, window graphics, inflatables, flatbed boards and more that can be seen across the country. The company also makes “fly guys,” the dancing or wiggling inflatable “men” often seen on the side of the road.

Paramount Promotions, which employs 11 people, serves clients nationwide, but about 85 percent of the company’s business comes from Arizona companies and individuals, Bergamo says.



Sea Life Exterior

Photo: Paramount Promotions



Another large project Paramount Promotions undertook was creating all of the signs and wall graphics for the Sea Life Aquarium at Arizona Mills.

With the use of digital printing machine, the Nur Expedic, Paramount Promotions prints an average of 1,800 square feet per hour. At that speed, the company could wrap 30 semi-trucks per day.

Even though Paramount Promotions works with large clients such as the Fiesta Bowl and the University of Arizona, it also offers many services for individuals and small companies.

Currently, the most common product for individual clients is canvas paintings of personal photos. The company has also done life-sized wall graphics — similar to Fathead sports wall graphics — of individuals or their children playing sports.

One of the more creative ways people use Paramount Promotions is to create a large graphic photo, whether it be of the beach, mountains or snow, to cover the boring brick walls that are so common in Phoenix.

“We’re pretty diverse right now. So as of right now, we’re not looking to expand into other products or services,” Bergamo says. “We’re trying to specialize in what we do now.”

The company has been growing steadily, even in the recent down economy, Bergamo adds. In the fall of 2010, Paramount Promotions acquired MonsterColor, a local, large-format printer. The acquisition has expanded Paramount’s capabilities.

University of Phoenix Stadium

BCS Title Game, Arizona Businesses Get Dream Matchup: No. 1 Auburn vs. No. 2 Oregon

Check out Touchdown AZ the ultimate visitor guide to the Tostitos Fiesta Bowl, Insight Bowl Tempe and the BCS National Championship.

College football’s national championship is the dream matchup the sporting world has been anticipating. It also should be a dream come true for the financial coffers of Arizona businesses.

Thousands of fans and national media will spend millions of dollars at Arizona hotels, restaurants and attractions as the 2011 BCS National Championship Jan. 10 at University of Phoenix Stadium in Glendale pits No. 1 Auburn (13-0) vs. No. 2 Oregon (12-0).

Auburn punched its ticket to the national title game Saturday by beating South Carolina in the SEC title game. Oregon secured its spot by beating rival Oregon State and running the table in the Pac-10.

The Valley’s other two postseason games – the Dec. 28 Insight Bowl at Sun Devil Stadium in Tempe and the Jan. 1 Tostitos Fiesta Bowl at UOP Stadium – made their selections Sunday night. Oklahoma (11-2) and Connecticut (8-4) will play in the Fiesta Bowl and Missouri (10-3) will play Iowa (7-5) in the Insight Bowl.