Like it or not, advertising on Facebook has become essential. Arguably the world’s most influential and impactful digital platform with nearly 2.9 billion monthly active users across the globe, the…
To say that the COVID era was a tough time for everyone is the understatement of the century. As a business owner, mother and wife, my sense of control and…
In 2020, it was estimated the video game industry was worth $159.3 billion. That’s a lot of cash, and it marks the steady growth this industry has seen for over…
For businesses small and large alike, WordPress has consistently ranked among the top Content Management Systems (CMS) tools on the market. It’s free, fast to set up, easy to manage,…
If you’ve taken the leap to build your brand’s presence on TikTok, you know that it’s full of trends and challenges. When the app began to rise in popularity it…
Marketing is a key component of any business plan. It is how businesses can attract new customers, help create a brand identity, and stimulate growth. However, the route businesses take…
You might’ve heard that some companies are able to make a 2:1 profit ratio for every dollar they spend on ad campaigns, and it’s true. Maybe even more. But that…
Irrespective of the size of your business, having a strong social media presence across various platforms is critical if you are keen on succeeding in today’s competitive world. However, having…
POV: You’re at a fancy five-star restaurant. (Think Steak 44 or Mastro’s, for instance!) Your drink is never empty, they bring out a new bread basket before you have the…
Today, RIESTER announced the purchase of Moses Inc., an integrated marketing firm with a three-and-a-half-decade reputation for exceptional creative work locally and nationally. The move provides additional resources for its…
Many consumers base their decision to buy (or not to buy) by checking a product’s page design. An e-commerce business will live and die by the quality of its product…
HMA Public Relations, a Phoenix-based public relations and marketing communications agency, has launched Copper State of Mind, a podcast about public relations and marketing communications strategies. Hosted by Abbie S. Fink,…
