Tag Archives: digital printing

Sea Life Interior

Paramount Promotions Puts Its Products On The National Stage

Each year Paramount Promotions transforms the University of Phoenix Stadium from the home of the Arizona Cardinals into the Tostitos Fiesta Bowl with colorful and eye-catching graphics.

 

 

Paramount Promotions Tostitos

Photo: Paramount Promotions

 

 

Phoenix-based Paramount Promotions designs and manufactures most of the graphic signs, banners and inflatables for the Tostitos Fiesta Bowl held in Glendale annually.

The company created 25-foot tall inflatable Tostitos chip bags for the Fiesta Bowl, along with most of the banners and signs in the University of Phoenix stadium that can be seen during the game.

The 2011 Tostitos Fiesta Bowl was the second year of a five-year agreement between Paramount Promotions and the Fiesta Bowl. In addition to the Fiesta Bowl, Paramount Promotions also creates graphic signs for the Insight Bowl, held in Tempe at Sun Devil Stadium each year. The company also created graphic banners for the University of Arizona’s football stadium.

“Working with bowl games have always been probably my favorite,” says Brad Bergamo, president of Paramount Promotions. “It’s always fun to go in and take a stadium and completely change the look of it. … So, you go from a stadium that’s just a lot of concrete, colorless, to having a lot of color and graphics.”

Although making over the stadiums is Bergamo’s favorite project, Paramount Promotions does much more.

The company, which was established in 1992, also designs and manufactures wraps for boats, cars, trailers, golf carts and more, all at its Phoenix location.

Paramount Promotions produces light boxes, banners, billboards, fence wraps, window graphics, inflatables, flatbed boards and more that can be seen across the country. The company also makes “fly guys,” the dancing or wiggling inflatable “men” often seen on the side of the road.

Paramount Promotions, which employs 11 people, serves clients nationwide, but about 85 percent of the company’s business comes from Arizona companies and individuals, Bergamo says.

 

 

Sea Life Exterior

Photo: Paramount Promotions

 

 

Another large project Paramount Promotions undertook was creating all of the signs and wall graphics for the Sea Life Aquarium at Arizona Mills.

With the use of digital printing machine, the Nur Expedic, Paramount Promotions prints an average of 1,800 square feet per hour. At that speed, the company could wrap 30 semi-trucks per day.

Even though Paramount Promotions works with large clients such as the Fiesta Bowl and the University of Arizona, it also offers many services for individuals and small companies.

Currently, the most common product for individual clients is canvas paintings of personal photos. The company has also done life-sized wall graphics — similar to Fathead sports wall graphics — of individuals or their children playing sports.

One of the more creative ways people use Paramount Promotions is to create a large graphic photo, whether it be of the beach, mountains or snow, to cover the boring brick walls that are so common in Phoenix.

“We’re pretty diverse right now. So as of right now, we’re not looking to expand into other products or services,” Bergamo says. “We’re trying to specialize in what we do now.”

The company has been growing steadily, even in the recent down economy, Bergamo adds. In the fall of 2010, Paramount Promotions acquired MonsterColor, a local, large-format printer. The acquisition has expanded Paramount’s capabilities.

Cost-Effective Marketing Materials

5 Tips For Creating Cost-Effective Marketing Materials

Don’t work harder: Market smarter

It’s time for that marketing brochure to be updated or to create a direct mail campaign to generate new business, but you are questioning the expense. Before you even begin, there are key considerations that will help control your costs and create a greater impact.

It is no surprise that the most expensive factor in creating new marketing materials can be the cost of production. But, buyers beware: Reducing production costs is possible if you plan ahead.

A collaborative effort between the designer and the print vendor is key. Graphic designers will always have a vision when creating a project. Your job is to ensure your designer and print representative are in communication during the development process. A knowledgeable print representative should and will ask questions in order to determine options that can ultimately lead to cost-saving.

The List

Optimal results in a direct mail campaign can be attributed to a combination of things – cool eye catching designs, attention grabbing message, strong calls to action – but it all begins with the list. Are the addresses on your list accurate? Are you reaching the right audience?

All too often the mailing list is a last-minute thought pulled together after materials have gone to print. Supplying and processing mailing lists ahead of the print run will help reduce waste by establishing an accurate count number of your actual needs. Investing in a service to thoroughly cleanse your list can remove old records and improve accuracy. The cleaner the list is, the higher your return on investment.

Flexibility

Most innovative printers today are running various projects in combination to help offset costs.  If you are able to provide flexibility regarding paper stock and printing time you can take advantage of an opportunity to print your marketing materials in combination with others. This helps save you money up front by sharing the set-up costs.

Finish The Job

A large portion of the costs incurred producing marketing materials derive from the set-up costs, the materials and the cost of labor or time it takes to put your project together. The more finishing services you can complete in-line, the lower your overall cost. For example, if you need 20,000, 16-page, 8.5 x 11 catalogs, think about sourcing it to a printer that can fold and glue the spine on a web press, opposed to a vendor that can only print flat sheets and then must separately fold and spine staple your catalog off-line.

Bigger Isn’t Always Better

In any print project the actual size or dimensions of your piece can have a significant impact on production costs. A larger postcard means less pieces fitting on a page. The more units you are able to fit onto a full-size sheet, the less time your job spends on the press, which results in savings. Additional factors to strongly consider are the postal regulations on each direct mailer.  Reducing a standard 8.5 x 11 catalog to 6 x 10.5 can reduce postage by as much as $0.12 per piece depending on the weight.

The Digital Age

When you are printing a large volume and seeking a high quality finish, more conventional, off-set printing is the method of choice. But, advancements in technology now allow a greater level of customization with digital printing, which is typically best for short runs and quick turnaround times. Digital printing is perfect for a short run, four color, print on demand project, like business cards or postcards.

Managing the production budget of your marketing materials can easily get away from you and significantly increase costs with what appears to be small decisions or choices. Adding things like a fifth color or spot varnishes, choosing an out-of-the-ordinary paper stock, or even adding a small foil stamp can put you over budget.

As a former print production manager, I’ve been tasked with controlling costs on marketing collateral for many years. In looking beyond cost saving practices like size reductions, paper selection and combining production, one particular project comes to mind that is a great example of how planning with your team can save on costs.

The client had a limited budget, but needed 25,000 two-piece pull card window mailers, which traditionally require a great deal of handwork to put together. By involving the bindery supervisor in the design process, we created an automated one-piece mailer, with a zip strip opening and perfed-out windows on both sides. The automation not only saved roughly $3,000, the finished piece was fun and very interactive for the end user.

Whatever the project, it is always best to incorporate unique design elements and strong messaging in order to create effective marketing materials without going overboard on cost.

It all goes back to the importance of planning during the design stage and enlisting the expertise of those involved.