Tag Archives: John Lutz

The Counter

Hines leases high-profile downtown space to The Counter

Hines, the international real estate firm, recently leased 3,200 square feet to The Counter, which has located its trendy build-your-own burger joint with a full bar in Renaissance Square’s free-standing, high-profile retail building.

The Counter opened recently in the courtyard of Renaissance Square’s twin 25 and 27-story buildings near office tenants and visitors, as well as light rail riders at the Washington/Central Avenue stop. The Renaissance Square courtyard location will be the first Phoenix location for the California-based company.

“The Counter is a perfect fit for our retail building. The burger joint is trendy and focuses on locally sourced and sustainable ingredients. We anticipate The Counter will have a strong following in downtown Phoenix,” said Steve Hamel, Property Manager of Renaissance Square.

“We are very excited to open our first Phoenix location in such a great location, and are enjoying the relationships we are building with other downtown businesses,” says John Lutz, COO and partner of TCB Arizona LLC.  “The support, positive feedback and well wishes we have received so far have been very enjoyable.”

Courtesy of www.thecounterburger.com

Custom burger restaurant opens in Downtown Phoenix

The Counter® Custom Built Burgers, the premium build-your-own-burger restaurant, recently opened its first Arizona location in Phoenix. The new 3,000 square foot restaurant is located in the heart of downtown Phoenix at 50 North Central Avenue, on the corner of Adams & Central.

With a spacious and modern design, The Counter® seats 112 inside and 110 outside. Their comfortable patio is centered around two, 16 foot fire pits.


Build Your Own Burger with a beef patty, onion strings, bacon and bbq

This 21st century twist on the classic burger joint offers the highest quality ingredients and over a million possible burger combinations for a unique dining experience every time. The Counter® also serves a wide selection of pre-designed expert burger builds and burger salad bowls, flavorful side dishes, and a full service bar featuring specialty cocktails, craft beer, wine cocktails and adult spiked milkshakes.

The Counter® prides itself on sourcing local and sustainable ingredients as much as possible, featuring six different ‘burger’ proteins, 16 imported and domestic cheeses, 26 unique sauces and 45 delicious toppings on a choice of seven artisan baked buns.

“We are proud to bring this exciting concept to Phoenix,” said John Lutz, chief operating officer of the Arizona franchise developer and longtime resident of Arizona. “This is the first of several locations planned for Phoenix and we can’t wait to bring The Counter® to other areas of the Valley.”

The Counter® is a great spot for corporate meetings, social gatherings and everything in between. Customers can enjoy a custom catering experience with all the fixings to build your own burger wherever you are.


Pizza Studio Opens First Phoenix Location

Los Angeles-based fast-casual restaurant, Pizza Studio, will expand into Phoenix after signing a multi-unit development agreement for 20 new locations in the Phoenix area over the next five years. The first location will open in CityScape on March 10, 2014 at 11 W. Washington Street, Suite 120.

“CityScape will be our flagship restaurant in downtown Phoenix,” said John Lutz, COO. “Whether it’s a quick business lunch, dropping in before a ball game, on the way to a concert or just enjoying a day in our beautiful downtown area, Pizza Studio will serve as a great dining option.”

Lutz is a veteran in the restaurant industry with 30 years of experience. He received a Bachelor of Science degree in business from the University of Hawaii. Most recently with Red Robin Gourmet Burgers, Lutz has provided leadership and guidance on both the corporate and franchise side of the restaurant industry. After becoming interested in the fast-casual pizza segment, Pizza Studio was a natural fit for Lutz. He says, “The Pizza Studio team has done an incredible job creating the vision, fundamentals, culture and community spirit of the brand.” Lutz signed the multi-unit agreement with Pizza Studio as chief operating officer in January.

Pizza Studio is a fast-casual franchise concept that invites guests to create their own custom pizza masterpiece. A wide assortment of crusts, specialty sauces, premium meats, fresh and roasted vegetables and the highest quality ingredients are offered at affordable prices. The company is known for its variety of flavors of their proprietary thin, light and crispy crusts with unlimited toppings of sauces, cheeses, nitrate-free meats and fresh-cut and roasted vegetables for each custom-built pizza creation.

Lutz is delighted to bring Pizza Studio to CityScape. There are currently a few sites under review for upcoming locations. All 20 locations will open within five years.
Since its founding in 2012, Pizza Studio has signed development agreements with several experienced multi-unit operators for 175 units.