Tag Archives: Cancer Treatment Centers of America at Western Regional Medical Center

Edgar Staren

CEO Series: Dr. Edgar Staren

Dr. Edgar Staren is president and CEO of Cancer Treatment Centers of America — Western Regional Medical Center.

How is being CEO of CTCA different than being CEO of a more traditional company?
I end up having a different ability to empower my stakeholders (employees). We believe in our value, which is we are hopeful, we are empowering, we are responsive, we are ethical, we a re innovative and we are compassionate, and I believe that the empowerment aspect as a CEO means that I’m allowed to encourage my stakeholders to do everything they can to take care of our patients, which are our customers

What qualities do you think an effective CEO has to have in any business?
They need to have leadership, which is manifested by a dedication to personify the mission, vision, values, and the foundation upon which the organization is based. I believe that they need to have absolute integrity. Without that, they are simply not going to be trusted or admired and respected by their stakeholders. Particularly in the healthcare industry, I believe they need to be servant leaders. They need to be out there demonstrating the type of service to the customers that they would want to be demonstrating among all the stakeholders.

What strengths make you an effective CEO at CTCA?
I’ve had a personal tragedy that I believe turned into a professional blessing in that I am a cancer survivor myself. It has allowed me to understand where our patients come from and the things that are of value to them. That has been more educational for me than any of the schooling or mentoring that I had prior to that point.

What is the biggest challenge for the employees at CTCA?
It’s hard to be a CTCA stakeholder. We try and provide mother standard of care. If Mom’s ill, that becomes emotionally tough. We become close to our patients; we care about them dearly; we feel like they are family. And to go to those lengths, to go to those extremes that you go through to be able to take care of a patient like it’s mom, can be hard. On the other side of the coin, it is so gratifying to know that you are making a difference in someone’s life. I feel very privileged to be doing important work, work that I know makes a difference and I’m paid a salary for doing so. What a privilege.

What advice would you give to someone who wants a leadership role in the healthcare industry?
Be true to your mission, vision, and values. Personify those as a leader. Recognize that much of what you do is not in the words that are spoken, but in the actions that you take. I think that reflects that whole philosophy of servant leadership and if you end up being an exemplary servant leader, then you are likely to be successful in the position.

If you weren’t doing what you are doing now, what would you like to be doing?
I can’t imagine doing anything other than what I’m doing right now. I feel privileged.

hc-leadership-header

2010 HCLA – Hospital or Medical Center

Honoree: Cancer Treatment Centers of America at Western Regional Medical Center

Cancer Treatment Centers of America at Western Regional Medical Center has been revolutionzing the medical field for over 30 yearsFor nearly 30 years, Cancer Treatment Centers of America has been revolutionizing cancer care, and in December 2008, CTCA opened the doors of its Western Regional Medical Center in Goodyear.

Under the guidance and strong leadership of President and CEO David Veillette, the center has proven to be different from other hospitals and treatment facilities. CTCA patients find a comprehensive and integrative approach to fighting cancer — all under one roof. Even more importantly, patients receive what Veillette calls the “Mother Standard” of care. More than a gold standard, the Mother Standard reflects the way stakeholders would want their own loved ones to be treated if they had cancer.

An innovator in health care, Veillette’s background in developing digital hospitals, including building the first all-digital heart hospital, provided the basis for Cancer Treatment Centers of America at Western Regional Medical Center to become the first and only all-digital cancer hospital in the United States.

This innovative design maximizes medical care, as patients benefit from greater efficiency created by real-time access to patient data; improved communication across departments; faster development of treatment plans; fewer medication errors, resulting in improved patient safety; and reduced turnaround times for lab results. In one year, Veillette and CTCA have made a tremendous impact on cancer care, not only in the Valley, but also across Arizona.

[stextbox id=”grey” image=”www.cancercenter.com”]www.cancercenter.com[/stextbox]



Finalists: Banner Simulation Medical Center

The Banner Simulation Medical Center in Mesa is changing the way doctors, nurses and other health care practitioners learn, and in many cases, re-learn their profession. Banner Simulation Medical Center

Under the leadership of Dr. Mark Smith and Carol Noe, the center pioneers health care learning with the use of high-tech mannequins. The mannequins help replicate myriad medical conditions and emergencies, all of which are conducted in educational training centers to reduce medical errors and improve patient care. Wired to computers, these mannequins can speak, breathe, bleed and mimic a host of medical ailments, including heart attacks, stroke and even birth. Smith, who completed a residency in obstetrics and gynecology in Phoenix, helped conceptualize and develop the simulation-training center. Noe led the development and standardization of simulation curricula for physicians, residents, medical students, nurses and allied health professionals.

[stextbox id=”grey” image=”www.bannerhealth.com”]www.bannerhealth.com[/stextbox]

NextCare Urgent Care

But NextCare Urgent Care, under the leadership of founder and CEO Dr. John Shufeldt, has changed the way millions of patients view medical care.In the early 1990s, the concept of urgent care medicine was something new within the health care industry. But NextCare Urgent Care, under the leadership of founder and CEO Dr. John Shufeldt, has changed the way millions of patients view medical care.

From its beginnings 17 years ago in Mesa, with a staff of less than 10, NextCare has grown to become the country’s largest urgent care provider with 55 clinics across the nation, including 21 in Arizona. NextCare stays on the cutting edge of technology and reduces patient wait times by offering Web check-in, call-ahead patient scheduling, and electronic kiosk registration. Recently, NextCare became the only urgent care provider in the nation to offer conclusive H1N1 testing using Diatherix, which allows providers to decisively diagnose the specific type of virus in order to ensure the most effective treatment. Unlike some competitors, NextCare offers onsite medication dispensing.

[stextbox id=”grey” image=”www.nextcare.com”]www.nextcare.com[/stextbox]