Tag Archives: Cancer Treatment Centers of America at Western Regional Medical Center

Dr. Miles Howard utilizes da Vinci Robotic Surgery technology at Abrazo Arrowhead Hospital.

WESTMARC turns West Valley into healthcare hotbed

There was a time when many West Valley residents had to travel to downtown Phoenix or the East Valley for specialized healthcare services and treatments.

Times have dramatically changed.

“Whether it’s specialized pediatric care, trauma care, cutting-edge heart care, or state-of-the-art cancer care, you can find some of the leading providers of those services in the West Valley,” said Rob Gould, president of Banner Health’s Arizona West Division.

You need to look no further than the Abrazo West Campus (formerly West Valley Hospital) and Cancer Treatment Centers of America at Western Regional Medical Center — which are separated by less than two miles in Goodyear — to see the healthcare innovation that has taken over the West Valley. Surgeons at Abrazo West performed the first surgery in the Valley using the new da Vinci Xi robotic surgical system. In April, CTCA began the Phase II portion of a first-of-its-kind clinical trial, using a new immunotherapy treatment for patients with advanced small cell lung cancer, pancreatic cancer and connective-tissue cancers, including breast cancer.

So how has the West Valley gone from having a reputation as a bedroom to community to one on the cutting edge of healthcare and medical research?

According to Sharon Grambow, chief operating officer of Sun Health Senior Living and immediate past chair of WESTMARC, the West Valley is well positioned for growth for healthcare organizations because of three factors:

• Demographics and concentration of seniors, who generally are high utilizers of care.

• The supply of healthcare professionals and workforce pool because of the growth of communities like Surprise, Peoria, Goodyear and Glendale.

• The changing face of healthcare which is trending away from the acute episodic incidents to more focusing on health and wellness, managing chronic disease and personal responsibility for an individuals health.

“There will be an explosion of growth away from the traditional hospital campuses,” Grambow said, “and the West Valley has the available land to support that growth.”

And writing the prescription to help the West Valley capitalize on healthcare opportunities has been WESTMARC.

Catalyst for growth

“What WESTMARC has really done well is bringing people together in a way that is starting to build a more definitive brand for the west side of town,” said Matt McGuire, president and CEO of CTCA at Western Regional Medical Center. “WESTMARC has an ability to bring thought leaders together to help better position the West Valley and really make it a place that is attractive not just to healthcare businesses, but to other businesses as well.”

By serving as the leading advocate and economic development group for the West Valley, Gould said WESTMARC has helped outside companies better understand what the west side has to offer their businesses in terms of a skilled workforce, affordable land, freeway access to major markets and a high quality of life for their employees.

“We’ve also appreciated Westmarc’s efforts to help lawmakers better understand the positive impact healthcare has on the state and why we need to do all we can to support the healthcare industry,” Gould said.

WESTMARC has really help drive the growth of healthcare, Grambow said, because it is uniquely positioned to bring together all the stakeholders — government, business and consumers — to work together for optimal outcomes.

“I am really struck by how friendly and business-minded the political leadership has been in the West Valley,” McGuire said. “WESTMARC has an extraordinary ability to bring public and private leaders together to coalesce around opportunities and unique branding that makes the West Valley an attractive place for healthcare businesses and facilities to come.”

Once healthcare companies come, economic development experts said other businesses will follow.

“Healthcare is a huge economic development driver,” said Richard Hubbard, president and CEO of WESTMARC. “Having the ability to promote high-quality healthcare facilities in the West Valley helps us attract businesses. When you can promote premier healthcare facilities, it’s really is a draw. Plus, healthcare is a very high-wage industry, so there is the added benefit of having the economic impact of having an elite industry in the region.”

Gould agreed that families and employers will often factor in the availability of quality healthcare before choosing where to relocate, “so having high quality health care institutions in the West Valley plays an important role in supporting the West Valley’s economic development efforts.”

Maintaining momentum

Experts said one of the biggest strengths the West Valley has going for it as it aims to maintain growth in the healthcare sector is its sizable and well-educated workforce, many of whom reside in the West Valley but currently leave to work elsewhere.

“That’s due, in part, to the fact that the West Valley is a great place to live and play, so it attracts a dynamic and diverse workforce,” Gould said. “Additionally, we’re fortunate to have so many terrific secondary schools, colleges and universities offering quality healthcare training programs.”

Gould said Banner enjoys a close relationship with several of them, including Glendale and Estrella Mountain community colleges, Grand Canyon University, Midwestern University and ASU West.

“Any day of the week, you can find nursing students, pharmacy students and medical students working alongside working professionals inside our hospitals, gaining the experience they’ll need to enter the workforce,” Gould said.

In addition to a built-in worksforce, another strength is the  tremendous support the healthcare industry receives from city leaders and economic development officials throughout the West Valley.

“A few years ago, for example, we completed a major $290 million campus expansion at Banner Thunderbird Medical Center in Glendale,” Gould said. “You don’t get through a project of that scope and magnitude without extensive cooperation and support from the city’s economic development team, planning department and City Council. At Banner, we don’t take that support for granted, and we appreciate it when we see it.”

Healthcare leaders universally agreed.

“When I look at the mayors of the communities we serve — Avondale, Goodyear, Buckeye, Litchfield — they are all very progressive and collaborative,” said Stan Holm, CEO of Abrazo West Campus.

Not to be ignored when creating a checklist of West Valley strengths is the fact that the region has room to grow.

“The West Valley is poised for growth because the region is not land locked by anything tied to state land or Indian territories,” Holm said. “It allows businesses to continuously expand and the opening of the Loop 303 has geographically set up the West Valley to succeed for the long run.”

Don Freeman, senior project manager for healthcare for The Weitz Company said another advantage of the West Valley for healthcare facilities is the opportunity to get anchored and established in an up-and-coming market.

“Available land and economic development partners willing and able to work with real estate brokers, developers, new businesses and general contractors are the two major factors I see contributing to the growth,” Freeman said.

What’s next?

Valley residents don’t have to look any further than daily headline to see that healthcare is continuing to explode in the West Valley. In just the past five years, Gould said Banner Health has invested about $250 million to expand existing health care facilities and to build new ones in the West Valley. This figure is led by the $161 million expansion project that is nearly complete at Banner Estrella Medical Center in west Phoenix. And in June, Plaza Companies, which is based in the West Valley and is one of the premier medical office real estate firms in Arizona, announced it would help build a five-story addition to Banner Estrella Campus. It will be 70,000-square-feet initially, with future expansion capabilities up to 125,000 square feet.

“We are looking forward to this project and building a facility that will complement the success of the first Medical Plaza on the Banner Estrella campus,” said Sharon Harper, president and CEO of Plaza Companies. “This is yet another sign of the growing need for healthcare services in the west Phoenix area. For years to come, this facility will serve thousands of people in need of medical care.”

But that’s not the only growth Banner is looking at in the West Valley.

“In June, we embarked on a $2.3 million facelift of the Banner Thunderbird Medical Pavilion, a large medical office building on the campus of Banner Thunderbird Medical Center,” Gould said. “Next year, we plan to open a new Banner Health Center on the northwest corner of the Loop 101 Freeway and 75th Avenue in Glendale in the Aspera development. This center will include primary care physicians, specialists and lab and medical imaging capabilities.”

The new Banner Health facility will mark the company’s fourth in the West Valley, joining Banner locations in Verrado, Estrella and Surprise.

But Banner isn’t the only healthcare company expanding in the West Valley.

“We just finished a $26 million expansion a year ago,” Holm said. “In that, we had a south tower that was erected and the third floor was built out and we have shelf space on the first and second floors. We added operating room suites. We built out two operating rooms and have shelf space for future growth there. We are poised with shelf space to continue to grow with the community.”

At CTCA, McGuire said he is deep into the process of planning for growth.

“We initiated a five-year master capital planning process about three months ago and will be working with our board over the summer about what that will include,” McGuire said. “We are looking at options that include adding on to the existing footprint, but we also recognize where healthcare is moving, meaning much more care in the future is going to be delivered in outpatient settings.”

McGuire said than in addition to adding about 200 parking sppaces and finishing off a couple areas that are currently shelf space within the hospital, executives at CTCA are looking at adjoining acreage around the hospital for potential expansion opportunities.

“Instead of adding on, we’re exploring what it might look like to take a more campus approach for our hospital,” McGuire said. “A lot of that will be decided in coming months.”

As the healthcare industry continues to grow and medical innovation defines the West Valley, the West Valley has developed a swagger that has made it an attactive place to do business.

“The west side has also been hurt historically by its reputation as a bedroom community,” Gould said. “A thriving healthcare industry on the west side is helping change that perception. Today, in many of the communities we serve, our hospitals are the largest local employer, allowing residents to find quality, well-paying jobs in the same communities where they live and play.”

cancer

CTCA hosts its first cancer treatments conference

Cancer Treatment Centers of America® (CTCA) at Western Regional Medical Center (Western) is hosting its first ever Annual New Treatments in Oncology (ANTO) conference, focused on advances in cancer research, new treatments and patient care. The two-day ANTO event will take place on May 1-2 at the W Scottsdale hotel.

“We believe we have a unique opportunity to share with colleagues, caregivers and the general public some of the best new scientific innovations and discoveries being made every day to help our patients,” said Dr. Glen Weiss, M.D., M.B.A., who serves as a Medical Oncologist and Director of Clinical Research at CTCA® Western in Goodyear, Ariz., supervising more than 20 clinical trials involving hundreds of patients.

ANTO is designed for practicing oncologists, scientists, students, and others in the field of cancer care who are interested in cutting-edge clinical cancer developments and treatment approaches.

The weekend is structured similarly to meetings of the American Association for Cancer Research (AACR), and the American Society of Clinical Oncology (ASCO®), the nation’s two largest cancer and oncology professional organizations.

“We’ve designed this first conference as a potential national forum for cancer-care innovations, creating a space where some of the top leaders in their respective fields of research can share their knowledge, leading to a better, healthier future for all of us,” Dr. Weiss said.

Organizers hope participants will take away from ANTO: an increased knowledge of new treatments in oncology, including new methods for disease response monitoring; familiarity with the need and importance of drug development, and principles of systemic cancer therapy; and recognition of how new treatments may be incorporated into the care of cancer patients.

A scientific poster session will be held on the first day, Friday, May 1, from 10 a.m.-3 p.m. Submission of scientific abstracts for ANTO are welcome. The deadline for submitting abstract posters is April 10. More information: Preparation & Submission of Abstract Guidelines.

The second day, Saturday, May 2, is devoted to expert presentations. Among the presenters are: Dr. Robert Dreicer, University of Virginia; Dr. Ryan Corcoran, Massachusetts General Hospital; Dr. Everett Vokes, University of Chicago; Dr. Daniel Pollyea, University of Colorado; Dr. Ron Korn, Imaging Endpoints; Dr. Robert Arceci, Phoenix Children’s Hospital; Dr. Luis Diaz Jr., Johns Hopkins University; Dr. Natasha Leighl, Princess Margaret Hospital; and Dr. Weiss of CTCA.

“Staying on top of the most current developments in understanding and treating cancer is of essential importance in helping our patients receive state-of-the-art clinical trials. This is true for patients of all ages, both young and old,” said Dr. Arceci, M.D., Ph.D. “This type of gathering is a terrific way to exchange ideas about the challenges and promises for treating our patients.”

Cost of the two-day ANTO event is $150 for physicians; $50 for students and fellows; free for students, medical residents and research fellows who are first authors on accepted abstract posters.

Registration will be reimbursed upon completion of conference evaluation for all non-Arizona residents, nurses, RD, ND, and PCPs. Deadline for free registration is April 15.

Participants also will receive seven hours of Continuing Medical Education credits, approved by the Cancer Treatment Centers of America CME Committee.

The W Scottsdale, 7277 E. Camelback Road, Scottsdale, AZ, 85251, is one of Arizona’s newest high-end resorts, conveniently located in midtown Scottsdale near some of the West’s best arts, fashion and entertainment districts. Call for reservations at: 1-312-836-0100. Lunch will be provided on May 1. Breakfast and lunch will be provided May 2. Conference times both days are 10 a.m. to 4:30 p.m. (Mountain Standard Time).

healthcare

Az Business names Healthcare Leadership Awards finalists

Each year, AZ Business magazine hosts the Healthcare Leadership Awards to honor the women, men and institutions that bring excellence and innovation to Arizona’s healthcare sector.

Az Business is proud to announce the 2015 Healthcare Leadership Awards finalists, who were chosen by a panel of industry experts and will be recognized at the Healthcare Leadership Awards dinner and awards ceremony on April 9  at the Arizona Grand Resort. The finalists, in alphabetical order, are:

Abrazo Health — Arrowhead Hospital

Abrazo Health — Michele Finney

Affiliated Urologists — Dr. Mark Hong

Banner Health, Cardon Children’s Medical Center — Rachel Calendo

Banner Health — Peter Fine

Ben & Catherine Ivy Foundation — Catherine Ivy

Blue Cross Blue Shield of Arizona

Brownstein Hyatt Farber Schreck — Martin L. Shultz

Cancer Treatment Centers of America at Western Regional Medical Center

CTCA — Dr. Glen Weiss

Dedicated Health Solutions

Dignity Health — Barrow Neurological Institute

Dignity Health, Chandler Regional and Mercy Gilbert medical centers — Tim Bricker

Dignity Health — St. Joseph’s Hospital and Medical Center

HonorHealth and TGen — Dr. Daniel D. Von Hoff

HonorHealth – Virginia G. Piper Cancer Center

IASIS Healthcare — Tony Marinello

Insys Therapeutics

Magellan Health

Maricopa Integrated Health System — Dr. David Wisinger

Medtronic

Midwestern University — Kathleen Goeppinger

Quarles & Brady — Roger Morris

Phoenix Children’s Hospital – Dr. Robert J. Arceci

Radiant Research

Remuda Ranch

Snell and Wilmer – Richard Mallery

Sonora Quest Laboratories

Southwest Behavioral Health Services

SynCardia Systems

The CORE Institute — Dr. David Jacofsky

UnitedHealthcare of Arizona

University of Arizona Cancer Center

VisionGate

Edgar Staren

CEO Series: Dr. Edgar Staren

Dr. Edgar Staren is president and CEO of Cancer Treatment Centers of America — Western Regional Medical Center.

How is being CEO of CTCA different than being CEO of a more traditional company?
I end up having a different ability to empower my stakeholders (employees). We believe in our value, which is we are hopeful, we are empowering, we are responsive, we are ethical, we a re innovative and we are compassionate, and I believe that the empowerment aspect as a CEO means that I’m allowed to encourage my stakeholders to do everything they can to take care of our patients, which are our customers

What qualities do you think an effective CEO has to have in any business?
They need to have leadership, which is manifested by a dedication to personify the mission, vision, values, and the foundation upon which the organization is based. I believe that they need to have absolute integrity. Without that, they are simply not going to be trusted or admired and respected by their stakeholders. Particularly in the healthcare industry, I believe they need to be servant leaders. They need to be out there demonstrating the type of service to the customers that they would want to be demonstrating among all the stakeholders.

What strengths make you an effective CEO at CTCA?
I’ve had a personal tragedy that I believe turned into a professional blessing in that I am a cancer survivor myself. It has allowed me to understand where our patients come from and the things that are of value to them. That has been more educational for me than any of the schooling or mentoring that I had prior to that point.

What is the biggest challenge for the employees at CTCA?
It’s hard to be a CTCA stakeholder. We try and provide mother standard of care. If Mom’s ill, that becomes emotionally tough. We become close to our patients; we care about them dearly; we feel like they are family. And to go to those lengths, to go to those extremes that you go through to be able to take care of a patient like it’s mom, can be hard. On the other side of the coin, it is so gratifying to know that you are making a difference in someone’s life. I feel very privileged to be doing important work, work that I know makes a difference and I’m paid a salary for doing so. What a privilege.

What advice would you give to someone who wants a leadership role in the healthcare industry?
Be true to your mission, vision, and values. Personify those as a leader. Recognize that much of what you do is not in the words that are spoken, but in the actions that you take. I think that reflects that whole philosophy of servant leadership and if you end up being an exemplary servant leader, then you are likely to be successful in the position.

If you weren’t doing what you are doing now, what would you like to be doing?
I can’t imagine doing anything other than what I’m doing right now. I feel privileged.

hc-leadership-header

2010 HCLA – Hospital or Medical Center

Honoree: Cancer Treatment Centers of America at Western Regional Medical Center

Cancer Treatment Centers of America at Western Regional Medical Center has been revolutionzing the medical field for over 30 yearsFor nearly 30 years, Cancer Treatment Centers of America has been revolutionizing cancer care, and in December 2008, CTCA opened the doors of its Western Regional Medical Center in Goodyear.

Under the guidance and strong leadership of President and CEO David Veillette, the center has proven to be different from other hospitals and treatment facilities. CTCA patients find a comprehensive and integrative approach to fighting cancer — all under one roof. Even more importantly, patients receive what Veillette calls the “Mother Standard” of care. More than a gold standard, the Mother Standard reflects the way stakeholders would want their own loved ones to be treated if they had cancer.

An innovator in health care, Veillette’s background in developing digital hospitals, including building the first all-digital heart hospital, provided the basis for Cancer Treatment Centers of America at Western Regional Medical Center to become the first and only all-digital cancer hospital in the United States.

This innovative design maximizes medical care, as patients benefit from greater efficiency created by real-time access to patient data; improved communication across departments; faster development of treatment plans; fewer medication errors, resulting in improved patient safety; and reduced turnaround times for lab results. In one year, Veillette and CTCA have made a tremendous impact on cancer care, not only in the Valley, but also across Arizona.

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Finalists: Banner Simulation Medical Center

The Banner Simulation Medical Center in Mesa is changing the way doctors, nurses and other health care practitioners learn, and in many cases, re-learn their profession. Banner Simulation Medical Center

Under the leadership of Dr. Mark Smith and Carol Noe, the center pioneers health care learning with the use of high-tech mannequins. The mannequins help replicate myriad medical conditions and emergencies, all of which are conducted in educational training centers to reduce medical errors and improve patient care. Wired to computers, these mannequins can speak, breathe, bleed and mimic a host of medical ailments, including heart attacks, stroke and even birth. Smith, who completed a residency in obstetrics and gynecology in Phoenix, helped conceptualize and develop the simulation-training center. Noe led the development and standardization of simulation curricula for physicians, residents, medical students, nurses and allied health professionals.

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NextCare Urgent Care

But NextCare Urgent Care, under the leadership of founder and CEO Dr. John Shufeldt, has changed the way millions of patients view medical care.In the early 1990s, the concept of urgent care medicine was something new within the health care industry. But NextCare Urgent Care, under the leadership of founder and CEO Dr. John Shufeldt, has changed the way millions of patients view medical care.

From its beginnings 17 years ago in Mesa, with a staff of less than 10, NextCare has grown to become the country’s largest urgent care provider with 55 clinics across the nation, including 21 in Arizona. NextCare stays on the cutting edge of technology and reduces patient wait times by offering Web check-in, call-ahead patient scheduling, and electronic kiosk registration. Recently, NextCare became the only urgent care provider in the nation to offer conclusive H1N1 testing using Diatherix, which allows providers to decisively diagnose the specific type of virus in order to ensure the most effective treatment. Unlike some competitors, NextCare offers onsite medication dispensing.

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