Tag Archives: CIGNA HealthCare of Arizona

CMG CareToday, Food City Clinic, Phoenix, Ariz.

CMG CareToday Reflects, Respects Hispanic Culture With Food City Clinic

After opening 10 convenience care clinics within four years throughout the Valley, Cigna Medical Group (CMG) is locating its 11th clinic away from its usual, suburban retail setting and into a supermarket — Food City.

Partnering with Food City, CMG, the physician practice unit of Cigna HealthCare of Arizona, opened its no-appointment, no-insurance clinic within the supermarket on West Thomas Road in an effort to make care more accessible as well as continue to serve the diverse Phoenix community, specifically the Hispanic community.

“We felt it was very important for us to find new and innovative ways to really connect with that population,” says Henri Cournand, vice president of business development, CIGNA. “Through our research, we found that the Hispanic community is very loyal, and it’s a community that really has a trust in brand.”

This is where Food City comes into play, which, according to Cournand, is a trusted brand within the Arizona marketplace that has existing credibility with a targeted population.

In order to connect with the community and cater to its needs, both physically and culturally, CMG CareToday packaged its marketing around the Hispanic population and found areas that resonate with them — including nursery rhymes.

“One of our awareness strategies circles around a Spanish nursery rhyme called “Sana, Sana,” Cournand says, “and it’s sung to kids in Mexico when something hurts.”

CMG CareToday is also equipped with a bilingual staff. While it has been a challenge to find bilingual board certified nurse practitioners and physician assistants, at least one of the two staff members at the clinic at any time is bilingual, adding to the patient’s experience.

“We’ve really tried to make sure that when patients comes in and they’re engaged by our clinical staff, they feel safe,” Cournand says. “We try to connect with them not only around the medicine but also around things that are going to be relevant to them in a cultural perspective. And a lot of that speaks to how we communicate with the patients as well as the medical advice we give the patient.”

The clinic offers care for minor, low-acuity ailments and injuries, including coughs, cold, flu, ear aches, strep throat and conjunctivitis as well as sports physicals, immunizations and pregnancy tests. But what sets the CareToday clinics apart from the rest — aside from its bilingual staff and culturally-specific marketing — are its hours of operation and low costs.

CMG CareToday is open every day, except Thanksgiving and Christmas, until 7 p.m. weekdays and 5:30 p.m. on weekends. And the prices are lower than those of its primary competitors, too. Most regular visits are $59; competitors are priced closer to $75 a visit. Common lab services are $10.

Cournand says while the low-cost, no-appointment, no-insurance clinic industry had exponential growth at one point, it’s leveling off, and with the shortage of primary care physicians, CareToday is where people can go to “engage and get the care they need in the time and place that they need it.”

So far, response to the CMG CareToday in Food City has been positive with more than 70 percent of patients returning to the clinic. Cournand says word of mouth has helped gain visibility in the community.

“The summer months are the slowest months with less volume,” Cournand says. “But we’re really looking forward to the fall time period with the flu season and large volumes as a good indictor with regards to how well it’s being accepted into the local community.”

For more information about the CMG CareToday clinics, visit www.caretoday.com.

 

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If You Go

CMG CareToday
9020 W. Thomas Rd.
Phoenix, AZ 85037
623-772-1379
www.caretoday.com

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2010 Health Care Leadership Awards

2010 HCLA – Insurance Executive

Honoree: Richard Boals

Richard Boals
President and CEO
Blue Cross Blue Shield of Arizona

Richard Boals, President and CEO of Blue Cross Blue Shield of ArizonaAs president and chief executive officer of Blue Cross Blue Shield of Arizona (BCBSAZ) since 2003, Richard Boals is dedicated to ensuring that the health care needs of 1.3 million beneficiaries are met and exceeded.

He leads a team of managers and staff totaling 1,500 in Phoenix, Tucson, Flagstaff and Tempe. He joined BCBSAZ in 1971, and has served in a variety of capacities.

Among his initiatives, Boals pioneered a proactive program to provide health and wellness information to plan members, as well as the community. Under his guidance, BCBSAZ introduced a free online resource that provides access to certain HealthyBlue resources, including tools and services that can help individuals make better health decisions.

Boals’ trusted and effective leadership has established BCBSAZ as a health insurance leader in Arizona. He is committed to providing improved quality of life to Arizonans by delivering a variety of health insurance products and services to individuals, families, and small and large businesses.

In 2005, Boals introduced the Walk On! Challenge, a free, annual 28-day exercise challenge in February designed to motivate Arizona fifth-graders to include exercise in their daily routines. Participation in the program has increased each year by an average of 20 percent, with more than 45,000 participants in the 2009 Challenge. Since its inception, BCBSAZ has registered more than 130,000 students from 474 Arizona schools.

Boals regularly supports the fundraising efforts of nonprofits that provide programs and services to the military and their families.

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Finalist: Robert Beauchamp, MD

Senior Medical Director
UnitedHealthcare of Arizona

Dr. Robert Beauchamp, senior medical director for UnitedHealthcare of Arizona, is a member of the health plan’s senior leadership team and is its top clinician in Arizona. A major goal is to improve care while holding down costs. Robert Beauchamp, MD Senior Medical Director UnitedHealthcare of Arizona

His responsibilities include patient care, staff supervision and physician relations. He focuses on ensuring the appropriate use of medical services and improving clinical quality, efforts that promote positive patient outcomes and lower costs. He oversees three local medical directors and a team of nurses who serve patients in Arizona and Utah. Beauchamp makes weekly stops at three hospitals — Banner Good Samaritan, St. Joseph’s Hospital and Medical Center and John C. Lincoln North Mountain — to review patient cases and meet with nurses and physicians.

Through his efforts, he has helped to improve patient care and limit patient readmissions. This enables patients to return home as soon as they are healthy, reuniting with family and friends.

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Finalist: Robert Flores, MD

Medical Director, Population Health Management
CIGNA HealthCare of Arizona

Robert Flores, MD Medical Director, Population Health Management CIGNA HealthCare of ArizonaAs medical director of population health management for Cigna Medical Group, Dr. Robert Flores has direct oversight of CIGNA HealthCare of Arizona’s Chronic Health Improvement Program (CHIP).

Flores and his team developed CHIP in 2007, after observing that patients with chronic conditions — especially those with certain combinations — often received fragmented care, were more likely to be seen in the emergency room, and were often hospitalized. As a result of Flores’ efforts, approximately 1,000 patients currently are enrolled in CHIP. Outcomes studies show that CHIP members have reduced their hospital admissions and bed days by about 55 percent. Flores has been working in his current position since 2001, and full time in the health care industry since 1999.

At Cigna Medical Group, his department is responsible for quality initiatives across 28 locations and more than 200 practicing doctors, nurses or health care professionals.

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