Tag Archives: phoenix mayor election 2011

Election Social Media: Wright & Brennan

Phoenix Election Social Media Wars: Wright & Brennan

Election Social Media Wars: Wright & Brennan

Social media has become an important and effective marketing tool, with businesses creating Facebook pages and Twitter accounts for their customers, sharing deals and special offers. And it’s no less important in a race for mayor, especially for the Phoenix election mayoral candidates.

We visited all of the Phoenix mayoral candidates’ respective social media pages to get a better idea of how they represent themselves and their campaigns. It’s one thing to believe what the media and rival candidates say about one another, but how are they connecting with their supporters and how are they bettering their campaigns via social media?

Yesterday, we covered Wes Gullett and Peggy Neely. Today, we’ll look at Jennifer Wright and Anna Brennan.

Jennifer Wright

Jennifer Wright’s website states her campaign focuses on the following issues: repealing the food tax, creating a more open, transparent government, enforcing SB 1070, increasing public safety, creating more jobs and improving small businesses and small business creation.

Facebook & Twitter

Wright’s Twitter thoroughly updates her followers of her responses at mayoral debates. She’s informative, and she seems active on her account, responding to her followers’ questions. For instance:

Jennifer Wright's Twitter, Election Social Media “@rbcarter 2 make sure jobs & oppy’s thrive, ‘hoods r safe & secure, & the city is fiscally responsible. VOTE WRIGHT!”
“@RPongratz Thanks for your support!”
Jennifer Wright's Twitter, Election Social Media “Q1: B4 be sworn in, I will identify 20 biz stuck in city process & make sure they are up & running by inauguration day. #PhxDebate”
“Q5: Fiscal responsibility KEY. Review proposed line-item budget b4 passing, cut fat and admin bloat. Hold depts accountable. #PhxDebate”

As for Wright’s Facebook, with 507 followers, it’s updated frequently with video posts, shared links of articles relating to the mayoral race, as well as her thoughts and opinions. She seems more active and personable on Facebook, determined to increase the number of followers every day:

Jennifer Wright's Facebook Page, Election Social Media “‘I have no interest in being a household name or having personal fame or notoriety. I do not seek to be a career politician. Instead, my desire is to serve and lead Phoenix back on a path to prosperity. I would be honored if the highest office I ever held were that of Mayor of Phoenix. I humbly ask for your vote.’ Jennifer Wright”
“500! LET’S RAISE IT TO 510!”"Today’s goal is 490!”
Jennifer Wright's Facebook Page, Election Social Media “Have you seen and shared my web-ad?
The Wright Change for Phoenix
www.youtube.com”
“Jennifer Wright Press Conference Post-Chamber Debate
http://www.youtube.com/watch?v=bhPqG2u8s3s “

Anna Brennan

Anna Brennan focuses on the community for her campaign. She pledges to “have the most open, accountable, and transparent government that the City of Phoenix has ever seen,” work on the city’s budget by proposing a zero-based budget, emphasize the importance of education by advocating for public school reform, and spotlight illegal immigration.

Brennan’s social media usage, both Facebook and Twitter, have identical posts — all video links to Brennan’s unique, live broadcasts from her cell phone (using bambuser, an app that streams live video for others to view), updated very frequently.

Facebook & Twitter

Anna Brennan's Twitter, Election Social Media Anna Brennan's Twitter, Election Social Media

 

Anna Brennan's Facebook Page, Election Social Media Anna Brennan Facebook, Election Social Media

No. of Friends & Followers for each Mayoral Candidate:

As of August 18, 2011, sourced from the social media pages linked to each candidates’ website:

Claude Mattox

Greg Stanton Facebook Page, Election Social Media 2,942 Friends
Greg Stanton Twitter, Election Social Media 775 Followers

Greg Stanton

Greg Stanton Facebook Page, Election Social Media 1,349 Friends
Greg Stanton Twitter, Election Social Media 583 Followers

Wes Gullett

Wes Gullett Facebook Page, Election Social Media 759 Friends
Wes Gullett Twitter, Election Social Media 235 Followers

Peggy Neely

Peggy Neely Facebook Page, Election Social Media 509 Friends
Peggy Neely Twitter, Election Social Media 452 Followers

Jennifer Wright

Jennifer Wright Facebook Page, Election Social Media 507 Friends
Jennifer Wright Twitter, Election Social Media 125 Followers

Anna Brennan

Anna Brennan Facebook Page, Election Social Media 104 Friends
Anna Brennan Twitter, Election Social Media 40 Followers

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Election Voting Dates & Times:

Saturday, August 27, 10 a.m. – 4 p.m.
Monday, August 29, 9 a.m. – 6 p.m.
Tuesday, August 30 (Election Day), 6 a.m. – 7 p.m.
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Election social media — is it important to winning an election? What do you think?
Do you think the candidates’ social media pages, “friends” and “followers” have any impact on the election and who will win the mayoral race? Let us know. If it is, it looks like Mattox is leading the pack.