Riester Archives

FDA picks Riester for anti-smoking campaign

by in Business News | Marketing | Small Biz

Adweek has reported that the FDA has picked six agencies — including Phoenix-based Riester, which has previously been involved in youth tobacco prevention advertising — to work on a new anti-smoking initiative, which together have a spend ceiling of $390 million over the next five years. Ending a bidding process that began in September 2011, Grey,… Read More →