social media Archives

ASU student ‘brains’ behind concussion tutorial

prevention trial - brain scan images

For decades, the devastating effects of repeated concussions on the health of professional athletes was a well-kept secret – until it exploded into a national controversy. As investigative journalists reported scientific evidence of the long-term impact of head injuries on NFL players, the focus soon shifted to high school athletes. How could we protect their… Read More →

Gigya brings 200 jobs with Arizona expansion

social media day

A California firm that helps companies connect with customers through social media says it has opened a Phoenix office and plans to hire more than 200 employees within three years. Arizona Gov. Jan Brewer touted Tuesday’s announcement by Mountain View, Calif.-based Gigya as the latest sign that her efforts to cut business tax rates and… Read More →

Top 9 tips to navigating social media for the socially exhausted

by in Connections | Lifestyle

In today’s world, I find it interesting that social media has become prevalent in most small businesses. For me, this ever-changing medium is intimidating and trying to keep up with it can feel like a full-time job – especially for someone like myself who has often stumbled with understanding how it all works; and the… Read More →

Facebook Is Top Social Media Site for Marketing Spend

What are the hot spots for social media marketing in the coming year? According to a new survey by The Creative Group, more than six in 10 (62 percent) advertising and marketing executives interviewed said they expect companies to increase their spending on Facebook marketing in the next 12 months. This is up from 53… Read More →

R&R Partners Hires 5 as Growth Continues

ASBA
by in Business News | Marketing

R&R Partners has hired five people to keep pace with its accelerated growth. According to vice president and managing director, Matt Silverman, the agency is already outgrowing its 13,000-square-foot space in downtown Phoenix and plans to move into a renovated 26,000-square-foot historic warehouse located at Second and Buchanan streets in 2014. To manage new and… Read More →

R&R Partners Hires 5 as Growth Continues

ASBA
by in Business News | Marketing

R&R Partners has hired five people to keep pace with its accelerated growth. According to vice president and managing director, Matt Silverman, the agency is already outgrowing its 13,000-square-foot space in downtown Phoenix and plans to move into a renovated 26,000-square-foot historic warehouse located at Second and Buchanan streets in 2014. To manage new and… Read More →

‘Best Social Media Marketing Theory’ honored

by in Business News | Marketing | Tech

Research and analytics firm Blueocean Market Intelligence announced it received a 2013 Bees Award for its proprietary Social Media Effectiveness Index (SEI) in the category of “Best Social Media Marketing Theory.” SEI is a ranking methodology developed by Blueocean Market Intelligence that measures a company’s social media effectiveness with a singular, representative score. It takes… Read More →

'Best Social Media Marketing Theory' honored

by in Business News | Marketing | Tech

Research and analytics firm Blueocean Market Intelligence announced it received a 2013 Bees Award for its proprietary Social Media Effectiveness Index (SEI) in the category of “Best Social Media Marketing Theory.” SEI is a ranking methodology developed by Blueocean Market Intelligence that measures a company’s social media effectiveness with a singular, representative score. It takes… Read More →

The ROI of Social Media

social media marketing

I was never a fan of the cocktail party-variety networking scene. I will never be one to dart around a room shoving business cards into people’s hands. I prefer meaningful conversations with people, getting to know them and vice versa. But social media networking? That’s something different altogether. Done right, it’s never a hit-and-run. Rather,… Read More →

Tips for Grads to Protect their Online Reputation

Over the next few weeks, college students across the country will graduate and embark on their next step in life: finding a job. What many students fail to realize is that in today’s world of social media, their online reputation can make or break their candidacy for a position. TrustedID, the nation’s most comprehensive identity… Read More →

Top 3 Tips for Running a Successful Local PPC Campaign

by in Featured | Marketing

Most businesses understand and embrace the value of building their organic search rankings on Google, but the value of pay-per-click or PPC advertising is often misunderstood and underestimated. While high organic search rankings are a great way to drive traffic and increase exposure for any business, there are only 10-16 spots available on the first… Read More →

Social Media: Great Resource for Small Business

Are you taking advantage of social media in your small business? According to a recent report by the Social Media Examiner, you probably should. 89 percent of the respondents said social media was providing them greater exposure and 75 percent claimed it was increasing traffic. Although only 43 percent suggested that social media increased sales,… Read More →

The 10 Keys to Social Media Success

by in Featured | Marketing

Social media has become an important part of many company’s small business marketing efforts. Over the last few years, I’ve noticed that there are many folks who don’t really understand the impact of social media generally and aren’t careful about how they approach the medium. The following are 10 tips that will help your social… Read More →

Stand Out in Local Search Directories

Flash Websites
by in Featured | Marketing

A powerful local search strategy for your business is an essential component to a well-developed local marketing plan. Local search directories have improved in recent years, with the integration of Google+ and Google Places as well as updates to directories such as Yahoo, Yelp, Bing, etc. Incorporating local search directories into your marketing mix can… Read More →