social media Archives

Top 3 Tips for Running a Successful Local PPC Campaign

by in Featured | Marketing

Most businesses understand and embrace the value of building their organic search rankings on Google, but the value of pay-per-click or PPC advertising is often misunderstood and underestimated. While high organic search rankings are a great way to drive traffic and increase exposure for any business, there are only 10-16 spots available on the first… Read More →

Social Media: Great Resource for Small Business

Are you taking advantage of social media in your small business? According to a recent report by the Social Media Examiner, you probably should. 89 percent of the respondents said social media was providing them greater exposure and 75 percent claimed it was increasing traffic. Although only 43 percent suggested that social media increased sales,… Read More →

The 10 Keys to Social Media Success

by in Featured | Marketing

Social media has become an important part of many company’s small business marketing efforts. Over the last few years, I’ve noticed that there are many folks who don’t really understand the impact of social media generally and aren’t careful about how they approach the medium. The following are 10 tips that will help your social… Read More →

Stand Out in Local Search Directories

Flash Websites
by in Featured | Marketing

A powerful local search strategy for your business is an essential component to a well-developed local marketing plan. Local search directories have improved in recent years, with the integration of Google+ and Google Places as well as updates to directories such as Yahoo, Yelp, Bing, etc. Incorporating local search directories into your marketing mix can… Read More →

Social Media Marketing in Times of Tragedy

social media day
by in Featured | Marketing

If you’re using social media for marketing, what should you say following a tragedy like the deadly blasts at the Boston Marathon on April 15? The horrific elementary school shootings in Newtown, Conn.? The October storm that took lives and devastated communities across the Northeast? Sometimes, nothing at all. The age of digital marketing brings… Read More →

SRP helps Entrepreneurs Learn to Grow Business

by in Featured | Small Biz

Humberto Contreras owns Gorda’s Baja Taco in Phoenix. It’s a tall order for Contreras, like most small-business owners, to operate his restaurant day to day. However, he’s savvy enough to know that to get noticed in the competitive culinary world, you have to get on social media, pronto. Contreras recently enrolled in the free Facebook… Read More →

Local Search Engine Optimization

by in Featured | Marketing

Better rankings in search engines can have a significant impact on any business. For local businesses, higher visibility can result in more sales, more exposure, and accelerated business growth. From doctor’s offices to dry cleaners, local search engine optimization (SEO) has influenced the way customers are interacting with local businesses online. With the ever-expanding popularity… Read More →

Is Facebook Worth the Effort for Small Business?

by in Blogs | Featured | Marketing | Small Biz

I’m a big advocate of social media, including Facebook, but whether or not it’s right for your business depends largely upon what you expect it to do and the type of business you’re in. Having been active in social media in the B2B space for the last several years, I often compare what we’re doing… Read More →

CTCA hosts Blogger Summit

by in Featured | Healthcare | Marketing

Cancer Treatment Centers of America® (CTCA) will be hosting its 2013 Blogger Summit on March 22-23 at the organization’s Western Regional Medical Center in Goodyear. The event will span two days, with an agenda of events and speakers that will provide bloggers with valuable information about what’s happening on the forefront of cancer care and… Read More →

Is Google+ Better for Business than Facebook or Twitter?

social media day
by in Featured | Marketing

In the world of social networks, innovation can quickly change the field of frontrunners — remember LiveJournal? We just saw it again as Google+ overtook Twitter to claim the No. 2 spot behind Facebook. And the new kid is already better than Mark Zuckerberg’s baby for small businesses, professional firms and entrepreneurs, says Alex Hinojosa,… Read More →

Super Bowl power outage shines light on PR opportunity
by in Blogs | Featured | Marketing

One of the biggest victories that came out of this year’s Super Bowl was not the Baltimore Ravens win, but the fast thinking public relations and creative teams that seized the moment when the lights went out. When the players were side lined due to a 34-minute power outage viewers immediately took to social media.… Read More →

4 Keys to effective Small Business Blogging, Social Media
by in Featured | Marketing | Small Biz

A week or so ago I gave some marketing advice to a small business owner trying to promote his fly-fishing lodge. It’s an incredible lodge, with access to world-class private fishing as well as being nestled smack dab in the middle of a National Forest—the perfect spot for a fly-fishing vacation. “Facebook is just for… Read More →

Technology expands meeting and conference industry

by in Business News | Marketing | Tech

We don’t catch up over coffee anymore, we catch up on Facebook. Technology has changed the way we date, invite people to parties, and even watch TV. It’s only natural that technology will change the face of business meetings and conferences. “As a chapter and in addition to our website, we utilize social media outlets… Read More →

Top 3 Evolutionary Trends: Impact Of The Feminine Aspect On Business Industry

feminine aspect
by in Connections

As 2013 approaches and we say goodbye to 2012, I’d like to share some of my thoughts regarding what I view as a huge transformation that is transpiring in the business world. This transformation or shift is the result of entrepreneurs, male and female, embracing their feminine aspect and bringing it into business. The feminine… Read More →