Tag Archives: social media

smartphone mobile app suns

Suns Launching New Smartphone Mobile App

Just in time for the 2012 NBA Draft, the Phoenix Suns have joined with Verizon Wireless to launch their first-ever smartphone mobile app, available for Android, iOS and BlackBerry operating systems. Fans that download the free smartphone mobile app before 9 p.m. on draft night, June 28, 2012, can enter to win a personal phone call from the player the Suns select in the first round.

Fans can download the smartphone mobile app by visiting Suns.com/app on their compatible smartphone’s mobile browser, or by searching for “Phoenix Suns” in iTunes, Google Play or BlackBerry App World. The app is also accessible by scanning the attached (or below) QR Code with their smart phone’s reader.

The official smartphone mobile app features the latest Suns news, blog posts, photos and on-demand video, from the producers of Suns.com. Verizon Wireless customers with Android or BlackBerry operating system smartphones will have access to additional exclusive video content using the app.

Social media users can get the latest Suns Facebook updates, Instagram photos and aggregated tweets from the team’s front office and players, and send tweets and post comments from within the app, as well as “check-in” via Foursquare or Facebook Places while attending games.

The official Suns app will be a must-have for fans on game nights, whether at US Airways Center, at home in front of their TV, or for those out-and-about looking to keep tabs on all of the action. With real-time scoring, box scores, play-by-play and shot charts, the Suns’ app is loaded with live statistics. Fans within Arizona will also be able to listen to the Suns’ radio broadcasts, featuring Al McCoy and Tim Kempton.

Fans attending games, concerts or events at US Airways Center can quickly find the nearest restroom, concession stand or team shop via the app’s map functionality.

“We are always exploring new ways to connect with fans,” said Jeramie McPeek, Suns Vice President of Digital. “Working hand-in-hand with Verizon Wireless and our developer, YinzCam, we believe we have built an app that will enhance the experience of being a Phoenix Suns fan.”

The Suns plan to introduce a tablet version of the app during the 2012-13 season for both Android and iOS platforms, as well as new game elements, contests, special offers and video replays for fans in-arena. The Suns were the first NBA franchise to fully integrate wireless tablet technology into both their business and basketball operations in February of this year.

For more information on the Sun’s smartphone mobile app, visit the Sun’s website at www.nba.com/suns/fans/mobile_app.

Pinterest Copyright Issues

Pinterest For Business: Avoiding Copyright Issues

Pinterest copyright issues can prove problematic for business proprietors.


Since its inception in 2010, social networking website Pinterest has become the third most-popular social network in the U.S. Only social-media giants Facebook and Twitter surpass it in total monthly visits, according to Experian Hitwise.

With more than 100 million visits each month, Pinterest has created a massive opportunity for businesses to get their names and products in the public eye. From mega-retailers like The Gap and Nordstrom, to fast-food chains, local frozen yogurt shops and individual Etsy storefronts, countless companies are making use of the site’s potential for driving traffic to their own websites.

While the benefits of this kind of visibility can be invaluable, the very nature of how Pinterest is generally used can be problematic and could expose businesses to a litany of legal issues.

“The vast majority of images [posted to Pinterest] are copyrighted,” says Stephanie Fierro, an attorney with The Frutkin Law Firm, PLC, in Phoenix.

Under the Digital Millennium Copyright Act, certain “Safe Harbor” provisions protect online service providers, such as Pinterest, from copyright infringement liability on material posted by the service’s users. The users themselves, however, are not protected.

According to Fierro, individual users are often protected by fair use copyright exceptions, but this generally doesn’t extend to moneymaking enterprises.

“ ‘Fair use’ allows for the use of copyrighted material for commentary, criticism or news reporting purposes,” Fierro says. The problem, she adds, is because companies are using Pinterest to market commercial products (i.e make money), the fair use exceptions do not apply.

“Imagine you’re a cake decorator,” Fierro says. “You post a picture of one of your cakes next to someone else’s picture of a beautiful wedding scene to say, ‘Look how great this cake would look in your wedding.’ This could leave you exposed as a business owner.” If the owner of the rights to the image of the wedding scene decides he or she wants a piece of your cake-selling action, you may end up in hot water.

Fierro believes that businesses are doubly vulnerable, compared to individual users, because companies are seen as having deep pockets and assets worth going after.
With all this to consider, the question becomes whether it is worth a business owner’s time and effort to market his or her products or services using Pinterest. Fierro believes the answer is clear: It depends.

“Are you OK with your images being used elsewhere? Is [marketing on Pinterest] going to drive good traffic to your website? Are you going to derive real financial benefit from this kind of marketing? In the case of the cake decorator, who makes money by selling cakes, the answer is probably ‘yes.’ If you want to make money from the use of your images by others, it probably isn’t for you,” she says.

If a business owner does decide that he or she wants to make use of Pinterest as a marketing tool, there are several precautions that can be taken to avoid any copyright or trademark violations.

“Ownership or permission is always best,” Fierro says. “Barring that, always make sure the material is properly credited. Link the photo back to where it came from. The goal is to always make sure proper credit is given to the original source.”

Fierro says you should never copy pictures you find on Pinterest for use on your own website. You don’t know where they’ve come from or to whom they belong. Just don’t do it.

As the website continues to grow, copyright issues on Pinterest may or may not grow along with it.

“All it would take is for one picture to be used in the wrong way,” Fierro says. “The issues with Pinterest have been talked about for a while. I’ve had to defend clients against similar claims of infringement, as well as made claims on clients’ behalves for infringement on their work. It’s necessary for people to make these types of claims so they don’t lose the rights [and the value of those rights] to their work.”

For more information about Pinterest’s copyright & trademark rules, visit pinterest.com/about/copyright.

texting

Eat, Drink and Be Social: Dining Apps

Dining out? Check your phone first (if you aren’t doing that already); here are some dining apps for you to consider.


With today’s plugged-in landscape and social media savvy society, websites, blogs and smartphone applications are quickly becoming the go-to source for daily tasks like hunting down recipes, shopping for restaurant deals and connecting with friends. From check-ins to secret menus and Twitter notifications about the next happy hour, social media is the inroad to “what’s good” at bars and restaurants.

At Sapporo, social media has allowed us to give diners a backstage pass to our food and how we make it as well as provide a tailored personal experience. Hungry for a certain dish? Don’t worry; Sapporo has you covered. By liking Sapporo on Facebook, users can ask questions and checkout the new and most popular menu items and what people are saying. Through Twitter, users can follow and find out about upcoming events and exclusive promotions.

Whether you’re looking for a fine-tuned menu, a trendy, foodie destination (like Sapporo) or just wanting a burger, below are some social media app suggestions that will have you eating, drinking and being social in no time.

Digital dining promotions

Remember the days of cutting coupons? Cut no more; with today’s social media landscape, getting the best deals on restaurants is literally at the click of a button. With daily deal sites like Groupon, Living Social and Doozy of a Deal, diners can pre-purchase coupons and print them off to use them at their leisure. But that’s not all, more and more restaurants are utilizing their own social networking pages like Foursquare and Facebook to offer exclusive deals and promotions to help drive traffic through the door and create customer loyalty.

There are dining apps for that

For those who may be hungry but too lazy to make a reservation or order food, there’s an app for that. Today’s social landscape makes it easy for diners to get rid of their hunger pains by the push of a button. At Sapporo, an app called Open Table allows diners to make reservations through Facebook. Other restaurants have also created their own mobile applications that allow customers to place food orders from the convenience of their smartphones and even pay for their purchases.

Table tweets

Dining with social media isn’t just about getting the best deals; many restaurant guests enjoy the connection social media allows them to have with the restaurant and its chef. Through Twitter, many restaurants, chefs or owners will actively engage in conversation with the customer base by posting events, recipes, up-to-date menus and photos. Some even take customer interaction one step further by coming out to greet those patrons tweeting from their table.

Mind your mobile manners

“No phone at the dinner table” is a phrase everyone has heard at one time or another. Since mobile technology has improved and diners are more social media savvy, it has become socially acceptable to multitask during meals. Today’s guests are eager to check-in, snap photos or tweet about where they are and what they’re doing. Not sure what to order? Foodspotting and Forkly, apps that can be downloaded to a mobile device, allows diners to snap photos and share dishes so customers make better-informed purchasing decisions.

Dine and dish

After a dining experience, there is nothing more guests like to do than dish about what they ate and how amazing, or not amazing, it was. Several social networking sites have created a space where patrons can share their tips, reviews and rate restaurants. Urbanspoon is an app that allows customers to view ratings for the specific type of food or restaurant they are looking for. Yelp is another app that allows users to search for the restaurants closest to them and read reviews before choosing a specific restaurant.

In the past, dining out may have involved navigating an unfamiliar neighborhood aimlessly searching for a restaurant, unsure of what to expect on the menu ― but not anymore. Look no further than your smartphone, where restaurants like Sapporo are engaging in the social space and guests can stay in the loop and experience a new type of dining experience.

For more information, menus, hours and location of Sapporo, visit SapporoScottsdale.com  or call (480) 607-1114.

social media tweet bird

Social Media: Turning Tweets Into Tourists

Used correctly, social media can pay off for the hospitality industry

Over the holidays, the JW Marriott Desert Ridge built a giant village out of 800 pounds of gingerbread and 250 pounds of chocolate to display in its lobby. For four weeks, the cookie town was posted on the JW Facebook page and fans were invited to guess how many gumdrops, pounds of dough, poinsettias and twinkling lights were decorating the resort. Winners received a weekend stay.

Did the campaign succeed?
Definitely, according to Jennifer Whittle, account supervisor with the Lavidge Co., which represents the resort. The goal was to increase fans on Facebook, a figure that doubled in a month. “Additional objectives were to drive traffic to the resort’s website and property,” she said, “and to position the resort as a fun place to visit.”

But still, just as with traditional advertising, marketing or public relations, it can be tough to measure how social media translates into revenue in the tourism industry.

Measuring whether this new medium is working depends on what a business wants to achieve, said Rebecca Seymann, Lavidge director of interactive campaigns. Some businesses believe that the more people who “see” them on Facebook or on a blog or in an app, the more awareness of their brand will grow, thus driving up sales.

But businesses do try to compute results. “Many hospitality businesses use social media, email, their websites and aggregators to promote special offers and then measure direct sales using a variety of tracking tools,” Seymann notes. And many use social media to respond to customer complaints as well.

One attraction of social media is that the cost of use seems minimal. Facebook, YouTube, and Twitter are all free. Writing the copy and getting the photos or videos for social media do cost something; as does monitoring the site. A cottage industry has grown to help businesses interpret the data from social media; but some measuring systems are still free.

“Facebook has metrics built in that don’t cost anything,” says Christine Carlson, advertising manager at Las Vegas-based Allegiant Travel, which flies out of Phoenix-Mesa Gateway Airport. “And we also use Google Analytics, which is free as well.”

So Allegiant can find out how many Web users click on its Facebook page and repost the page to other fans; how many viewers like the company’s site; even how many viewers switch from Facebook to the Allegiant Web site to book a trip. But if a Facebook user looks at the company’s website, signs off and then comes back four days later to book a trip, Allegiant can’t easily track that. In its brief time using social media, Allegiant has attracted more than 50,000 fans on Facebook.

social media icons

For some hospitality businesses, such as W Scottsdale, the main objective of a social media campaign is to “engage in conversation with our fans,” according to Joe Iturri, director of sales and marketing. The hotel uses Facebook and Twitter particularly to promote W happenings to fans first. The events often involve fashion design and music. “W often gives fans insider access, like sending information to them first about our big New Year’s Eve event,” he says.

But W’s use of social media can be even more up-close and personal in pursuing contact with potential customers. When fans post messages saying they will visit the hotel soon, W’s social media rep tries to chat online with them about their likes and dislikes. “We’ll ask what wines they like, for example, and when they arrive, we have a bottle of a great wine in their room. Or we’ll find out whether they like foam or feather pillows,” Iturri says. Facebook and Twitter get top billing. Other channels used: YouTube, FourSquare, Yelp.

When favorable posts come in about a past visit, W responds, too. Or if there is a negative review on TripAdvisor, “we contact the poster and try to resolve the problem to the best of our ability,” Iturri says.

In 2009, the hotel hired a full-time social media person to answer postings around the clock, Iturri says. That employee checks Twitter, Facebook and other channels several times — both night and day — on a laptop and responds to questions and postings both favorable and unfavorable. The first person to hold the job was so successful that she was transferred to the W Hotel headquarters to start national programs.

That all might work for a national or international company, but what about the little guy — the independently owned restaurant or boutique or small resort?

For smaller businesses, social media can pay off, too, says Josh Kenzer, online marketing manager for the Scottsdale Convention and Visitors Bureau. The big issue for a smaller business, though, might be the labor costs in maintaining an up-to-date Facebook page, for example, adding pictures and news regularly.

“A business owner needs to be honest about the time he can devote to it,” Kenzer says. “Here at the bureau, someone has to spend about 30 minutes to an hour a day adding new content. You also don’t want someone to post a message on your page that says, ‘I’m here this weekend and what can you do for me?’ and then you don’t reply to them.”

Social media is also not a silver bullet. “Like website management, pay-per-click, SEO and banner campaigns — and like print, radio, public relations — social media should become a regular recurring marketing activity and a budget line item that incorporates key marketing messages to target audiences,” says Seymann of the Lavidge Co.

Arizona Business Magazine March/April 2012

Fitness Apps

Fitness Apps: A Rewarding Way To Achieve Your Goals

Yes, “there’s an app for that.” Some provide the most important element – FUN! They can be rewarding, literally rewarding. I’m talking about real cash and prizes. Whether you’re just getting started or feel the need to accomplish more, a great software application can give you an edge to achieve your fitness goals. Many integrate social networking, which adds encouragement, competition and the chance to make new friends. Cost and convenience are primary reasons for the growing popularity of exercise and fitness apps.

They’re significantly cheaper than gym memberships and personal trainers, and these fitness apps perfectly fit your schedule and demands because you’re in full control. So take control and wield it as any skilled craftsman would a prize tool.

Use caution

I reviewed a few below, but there are some things to remember. The fitness app doesn’t do the work for you. In our modern society, we need to add it to the list — no perfect exercise, no miracle pill, no magic diet, no special app. Living life takes effort, and you must take ownership of your actions, or lack thereof. Many provide detailed instructions with adequate audio and visual aids, but this is not a substitute for a trained and experienced teacher. There is the potential for injury and be certain you are medically approved to attempt the program. Take the time to learn, listen to your body, and solicit qualified advice if you’re unsure.

Fitness apps:

Nexercise – iOS, FREE; $2.99 upgrade

This Facebook of fitness apps can track more than 90 activities. Key features include chat and comments with friends and the ability to earn points and medals for accomplishments. These can then be redeemed for real prizes or discounts on various goods and services. GPS tracking verifies location and routes to keep everyone honest. This fitness app is for tracking purposes only; it is not for exercise instruction or planning workout routines.

MapMyRun – iOS/Android/Blackberry, FREE; $2.99 upgrade

This app has all the great tracking information a running app should have with voice prompts to keep you updated on your progress while you’re exercising. It integrates social networking, including photo and story sharing for added motivation and the ability to search for local events for added competition. Join sponsored challenges to win prizes. This app is great if you love to run, but it doesn’t have options to mix in other types of fitness.

GymPact – iOS, FREE

This one is simple and straight forward. Set an activity goal, such as number of gym sessions completed in the next 30 days. Complete it, and receive a small cash reward, but fail, and you pay. GPS allows you to locate a nearby gym, check in, and log time spent exercising. This app is for tracking purposes only. It is not for exercise instruction or planning workout routines, and the only social interaction is to share your routine.

Nike+ – iOS, FREE; $1.99 upgrade

One of the original and continually evolving fitness apps, it can be enhanced with the purchase of additional technology, such as a sensor wristband. They have since expanded into general fitness with workout routines and exercise instruction. Nike has also partnered with Kiip to offer rewards for completing achievements. There is some variety with Nike, but not an all-in-one app to satisfy your demands.

Zombies, RUN! – iOS/Android, $7.99

Turn running into an actual game. Complete missions and story lines, or just run for your life while listening to voice prompts and your own playlist. You can use it anywhere, even on a treadmill. It lacks performance tracking and social networking, but the developer is promising upgrades soon.

FitnessBuilder – iOS/Android, FREE; $9.99 upgrade

This is the king of fitness apps with 750+ workouts and 5,600+ exercise photos and videos. It also includes a virtual personal trainer, performance and body composition tracking, as well as the ability to customize your own routine. There are event options for professionals to track group or individual client performance. You can share workouts and ask questions, but it would be nice to have more social networking capabilities.

You Are Your Own Gym – iOS/Android, $1.99

Based on the book by Mark Lauren, this fitness app teaches you to use your own body to exercise anywhere. In includes customizable timers and lots of instructional photos. Developers are promising videos and the ability to ask questions to a trainer, maybe even a little social networking because it always more fun with friends.

Public Relations

Understanding The Why And How Of Public Relations

Marketing and promotions focuses on selling the products and services a company provides. In most cases, for marketing to succeed, companies need to find ways to stand out from the crowd — which may explain the $1 million-plus spent on 30- and 60-second Super Bowl commercials showcasing some of the most outrageous and creative work in advertising. The real value, though, comes from the after-buzz in the media and hits on YouTube. In other words, it comes from the publicity generated. While a majority of business owners cannot afford to run an ad during the Super Bowl, they can afford public relations to promote the company’s attributes.

Public relations can be utilized to strengthen a company’s image and develop public perception showing how the company is credible, active and innovative. It can help differentiate a company from its competitors and highlight its benefits. Public relations can also be an economical way to reach a target market to stimulate awareness of and demand for a company’s products or services.

But how does it work? Many start-ups and small businesses start with Facebook and Twitter, but this alone is not likely to do the trick. Building buzz, attracting followers on social media sites and new customers through your doors can be done with ongoing coverage in the media in the form of news articles and interviews. Then, when a company receives press coverage, they can utilize social media platforms they have in place to expand that coverage and to reach an even larger audience. Think of how many media outlets discussed Super Bowl ads in the following days and how many companies posted their Super Bowl ads or articles about their Super Bowl ads to their Facebook and Twitter pages. In addition to reaching a larger audience, social media can leverage publicity to help drive traffic to a company’s website by increasing its search engine visibility and organic results.

Securing media coverage starts with a well written press release or story pitch. Although simple in theory, getting the attention of the media can be challenging as they are inundated daily with emails and phone calls from many people pitching various story ideas. To help both the media and the public take notice of you and your business, consider the following:

  • Think about what your business has or does that may be newsworthy. Have you hit a new milestone? Are you introducing a new product or service? Are you hiring someone new to head up one of your departments, or are you doing something significant in the community? The media won’t publicize information if it is too promotional — that’s what ads are for.
  • Make yourself (or someone on your team) available to the media as an expert source. The media is always looking for business experts to comment on topics they are writing about. Letting writers and editors know who you are, what you do and how your knowledge and expertise may provide credibility to an article they are writing can be an effective tool for getting press.
  • If you haven’t done so already, consider adding a blog to your website and keeping it current by posting to it at least two to four times a month. A blog provides a platform for educating your target market about your industry, services, products and other related information that the public may want to know. Integrating your blog with social media can increase your exposure, support SEO and help expand your reach. It also helps establish your company as an expert in the industry and tell your company’s story.
  • Become a guest writer or radio guest. If your industry has a trade publication or radio show, find out if you can be a regular contributor.

In order to successfully launch a public relations campaign of any magnitude, it requires dedication from the company and expertise from someone within the organization or an outside consultant to lead and facilitate. In essence, a business owner or company leader needs should expect to be involved in the public relations process, but much of the writing and legwork can be done by a public relations specialist. Although a business owner can take on these responsibilities, it is usually more effective to hire a professional to advise and execute.

Juliet Straker is president of marketingworx, a Phoenix-based public relations and marketing communications firm founded in 2002. For more information on marketingworx and its services, visit www.marketingworxpr.com.

 

Facebook's IPO

Is Facebook’s IPO A Chance To Get Rich Quick For Valley Residents?

With the announcement of Facebook’s IPO, many want to get to get their hands on the stock in hopes of a chance to “get quick rich.”

The eight-year-old company Facebook filed to go public by May and raise $5 billion in what could be the largest-internet IPO. Facebook reported $3.7 billion in revenue and $1 billion in profit last year alone, doubling the $1.97 billion in revenue it registered in 2010.

Facebook now boasts 845 million members since CEO and founder Mark Zuckerberg started the social media giant. With the proposed stock filing, Zuckerberg will have 28.4 percent of Facebook’s shares making his personal worth a staggering $24 billion.

According to Valley macroeconomic expert and CEO of Online Trading Academy in Phoenix, Ken Beckrich, the answer of if local Valley residents should invest is definitely “no.” Unless you want to get crushed by big bankers with deep pockets, Beckrich warns the average individual from investing his/her life savings in Facebook’s stock.

The major investor in Facebook, Morgan Stanley, will only provide their best clients shares of the stock in order to create a supply and demand. This will then leave very little accessible and affordable shares for the everyday trader.

As many look for investments to “get rich quick,” Beckrich advises for less risky investments that don’t include powerhouse names or whatever the latest fad is. Rather, educate yourself on an investment that will have the highest return on investment rate.

For more information about Beckrich or the Online Trading Academy, visit tradingacademy.com.

Small Businesses

How Small Businesses Are (Mis)Using Social Media

It’s no mystery that social media has become an important tool in marketing for small businesses. In fact, building brand awareness on Facebook has become the most popular, with nine million small businesses utilizing the platform today. However, many of these businesses aren’t taking full advantage of its potential.

This infographic, from Intuit, illustrates how small businesses can better leverage their social media efforts to create new opportunities and reach more customers.


Does your company use Facebook to its full potential?

How small businesses use social media - infographic
via: Intuit Websites


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Infographic Credits, courtesy of Intuit:

Source: Intuit
Designed by: Column Five Media

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Social Media Marketing

Social Media Marketing For Startups

Social media is a continuous topic of curiosity for small and large businesses alike. For startups, social media can help get the initial word out, create a buzz around a new product or service, and reach a diverse demographic. This infographic, by Udemy, examines how startups can leverage social media efforts as a tool to grow business.

Just starting out? How have you used social media to leverage your startup, and what results have you seen so far?

social media marketing infographic
Source: Udemy Blog

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Infographic Credits, courtesy of Udemy:

Source: Udemy
Designed by: Column Five Media

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social media marketing

Moving Forward: Social Media Marketing In 2012

Moving forward: Thoughts on social media marketing in 2012

With the holidays upon us, the realities of the year’s end have set in. It’s time to begin clearing out inboxes, archiving 2011 files and preparing for 2012. It’s time for reflection and anticipation.

When it comes to social media marketing in 2012, the first step is looking back at what worked during the past 12 months and then, based on those results and the business goals for 2012, developing a plan for the upcoming year. For many companies, 2011 was the year for implementing social media.

Those still questioning the point of social media, should consider the facts provided by Facebook, Twitter and LinkedIn:

  • Facebook has more than 800 million active users.
  • Fifty percent of Facebook’s active users log on in any given day.
  • The average Facebook user is connected to 80 community pages, groups and events.
  • More than 350 million active users currently access Facebook through their mobile devices.
  • Twitter currently has about 110 million users.
  • On Twitter, there are more than 600 million searches done every single day.
  • Twitter is accessed by more than 30 percent of users via their mobile phone.
  • Twitter is now serving a quarter billion tweets each day — more than one million tweets every six minutes.
  • LinkedIn’s members have reached 119 million, although this figure is an approximation provided by LinkedIn.
  • The standard user of LinkedIn is male (58.5 percent) and between the ages of 25 and 54 (70 percent).

Why followers and fans matter

With a majority of the population now visiting social media sites like Facebook and Twitter on a daily basis, creating a brand presence on these sites is becoming an essential part of doing business. Customers will turn to social media to learn more about products and services in real time.

Unlike any other marketing tool, social media allows companies to speak to customers in a more personal way, as if they are talking to a friend not a company, which helps build trust and rapport. It also assists in building online visibility to drive traffic to your website and ultimately through your doors, much like a word-of-mouth referral.

Social media can also help leverage public relations efforts by pushing press coverage out to a larger audience and pulling media people in, enticing them to learn more about your company and its brand.

Social media marketing in 2012: How to improve your pages

If your company already has established Facebook and Twitter pages, it is important to examine the content you are posting to make sure that you are providing value. For example, if you have a retail store or restaurant, post photos of products or dishes and utilize social media to let your customers know the specials of the day.

If you have a company that provides a service to other businesses, post helpful tips and educational articles related to your field. Remember, social media engagement is not one-sided.

As well as posting content, it is important to reach out and follow others and “Like” business-related Facebook pages. Then, they in turn may follow or like your page and interact by commenting on your posts. The other crucial factor in integrating social media into marketing is frequency and consistency.

Strategic planning and implementation

While it sounds simple in concept, before launching a social media campaign, companies need to remember, these pages are a voice for the company and represent the brand, it is not something that should be taken lightly. You should establish internal guidelines and a strategic plan specifying how your organization is going to manage the social media sites.

Figure out who is going to be responsible for the actual posting and what kind of information you want to share. In some cases, an in-house marketing or communications person is best. If there is no one in-house equipped to handle things, enlisting a public relations firm to manage an integrated public relations and social media campaign is the best approach. A public relations firm will know how to create online messaging and content that speaks to the public.

Mix it up

With the push to build a presence in social media clearly on the rise, it is tough to know where to focus your marketing efforts. The key to any marketing plan is developing a strong consistent message that reaches your target audience — social media is one tool to help make that happen.

Marketing plans must still incorporate a mix of more traditional sales and advertising efforts like targeted print, radio and online ads, along with public relations outreach to increase visibility and generate sales. While social media will continue to evolve and remain a powerful tool, an integrated campaign is optimal for any successful business.

For more information about social media marketing for your business in 2012 and how to implement a marketing plan, visit marketingworxpr.com.

Penn State Scandal: How to Handle Media When Crisis Hits

Learning From The Penn State Scandal: Handling The Media In A Crisis

In the age of Facebook, managing media relations is more important than ever, especially when media attention results from something or someone gone wrong — for example, the Penn State scandal. With news released in a matter of seconds thanks to social media and online news alerts, individuals and companies must respond quickly.

When the news broke about Penn State, in an instant we saw news reporters swarm the  campus, and journalists camped outside of coach Joe Paterno’s home. As the nation sat on the sidelines watching the story unfold, almost every news station and newspaper across the country had it covered. The University’s failure to respond with a statement, even days after the grand jury indictment of Jerry Sandusky, left social media buzzing and news reporters to speculate about what Penn State officials and, more specifically, coach Paterno knew and did.

The story is horrific and has impacted the lives and careers of many, which may not have been salvageable, given their failure to speak up in 2002. Yet there is still much we can learn from the errors of Penn State and coach Paterno when it comes to dealing with the press and damage control.

1.    Be upfront
When crisis strikes, don’t hide or engage in finger pointing. Assign a public face to address the problem at hand, specifically the CEO, company president or another top executive spokesperson. Have them meet with key targeted media outlets to explain the issues and what management plans to do about it. Follow through and provide updates with promises to rebuild credibility and deliver them.

2.    Say it straight
Keep your internal and external communications simple, direct and frequent so that everyone is kept informed of your progress. Let the public know your side of the story; be positive and proactive.

3.    Involve the team
In a crisis, situation control is essential, but keeping discussions behind closed doors can be more damaging. Keep employees in the loop, alerting them to what is going on, and how they need to communicate to customers and the public. Getting past the damage takes a team effort.

4.    Get your message out quickly
Utilize your website, blog and social media handles to help spread the word. In addition to sending out a news release statement, take to online to control the message and clarify misinformation. This also helps push out new content on Google, burying old news.

5.    Monitor and respond
Keep tabs on what others are posting and saying online. Follow up with editors, journalists and bloggers; make your spokesperson available, answer questions, and clear up the misconceptions.

6.    Turn a negative into a positive
If someone in the organization made a mistake, admit the wrong doing and make it right. If the company is incorrectly accused of a wrong doing, educate the public and lead by example.

When a crisis hits, the damage from negative publicity can be felt for quite some time. By taking a proactive approach and putting together a communication plan that allows you to tell the story, the situation can often be rectified. In the case of Penn State, only time will tell.

 

ShopTab, Coca Cola's Facebook Store

ShopTab Offers Retail Innovation

Social networking has become the ultimate platform for business development. In order to excel in growth, companies turn to these sites as outlets for promotion and customer feedback. ShopTab, a “Facebook Store” founded by Arizona residents Bret Giles and Jay Feitlinger, allows businesses to conveniently sell their products through the Facebook website.

With thousands of store owners in more than 50 countries, 40 currency options and an impressively low cost, customers use ShopTab as an answer to modern retail strategies.

“Whether you’re a person or a business, if you want to have a transaction, we provide a commerce engine to do that,” says Kevin Gralen, president of ShopTab.

Gralen explains how the product is unique to typical social network investments, as it provides an ROI, or return on investment. ShopTab allows businesses to utilize social media to its fullest potential by providing an outlet for substantial revenue.

Gaining a 40 percent store increase since June 2011, ShopTab proves to be a successful resource for clients looking to expand. With the international growth of Facebook itself, ShopTab has expanded internationally as well.

Whereas a year ago, most of the business was U.S.-centric, this month probably 40 percent will be U.S. and 60 percent will be the rest of the world,” Gralen says.

Aside from the focus on international growth, partnering with other companies has contributed to the success of ShopTab.

“We have a partnership with a company called ProStores, which is owned by eBay,” Gralen says. “Their customers can click a couple of buttons and immediately start a Facebook Store.”

ShopTab receives the most traction through these business strategies. Two additional partners have been signed in the past few weeks, also contributing to the growth of international connections.

Because ShopTab is established through Facebook, Gralen notes the importance of maintaining the social media appeal through blog posts and Twitter. Video content creation is also coming into play, which will demonstrate marketing suggestions for clients. ShopTab is not only for selling, but promoting businesses socially.

Clients experience different results with ShopTab, and Gralen encourages businesses to test the social networking waters before fully committing.

“The ones that get the result are the ones that invest in building their fans and their social presence,” Gralen says.

If your company has yet to establish a fan base, social networking skills and relatively consistent sales, ShopTab might not be useful just yet.

“When they’re socially savvy, they love what we have,” Gralen says.

With that being said, some smaller companies have also excelled through the use of ShopTab. In fact, some case studies have been established to determine the most efficient ways of helping smaller clients.

The success and exponential growth of ShopTab serves as a model for other entrepreneurs interested in reaching their company goals. Gralen encourages others to thoroughly understand their business model before moving forward. Everything from the value of your products to the transaction value for your clients should be considered.

He also stresses the importance of an open mind when starting a business. Take into account customer feedback and suggestions. Much of the ShopTab application has changed due to valuable client input.

Entrepreneurs have great ideas, but customers usually give you the best feedback,” Gralen says.

Based on its own customer feedback, ShopTab will soon establish sales resources for real estate agents and property managers as well.

For more information about ShopTab, please visit www.shoptab.net.

 ShopTab, Barneys New York Facebook Store ShopTab, Coca Cola Facebook Store

 

AZ Virtual Studios

The Importance of Website Videos With AZ Virtual Studios

We’ve been thinking about videos a lot lately here at the AZNow.Biz office. We know adding them to your website is great for SEO, but we had many questions, including: What videos work on websites? Which should we stay away from? How many do we need to put on the website? And how often should we post them?

And then we stumbled up on this:

Uploading a short video onto your website can drastically increase your page ranking! We can assist you with the creation of a powerful social media video that pulls in more clients.

Found on AZ Virtual Studios‘s website, we contacted them right away and shortly after sat down with John Koop, COO of AZ Virtual Studios.

AZ Virtual Studios is a production company in the Phoenix area — boasting the largest green screen in the state — that can produce any type of video, including 3D animation, from start to finish. We asked them the video-related questions that were on our minds.

Koop discussed the clients they’ve created videos for in the past, including Boeing and Freeport-McMoRan, as well as the importance of adding video content to your website(s). He told us what kind of videos work; he touched on the viral videos they’ve worked on and more.

[stextbox id="grey"]For more information about AZ Virtual Studios, visit www.azvirtualstudios.com.[/stextbox]

 

Twitter Political Campaigns

Twitter Political Campaign: Promoted Tweets And TwoSides

Twitter Political Campaign: Promoted Tweets And TwoSides

By Victoria Fortnum and Alexandra Huskey

Twitter & Political Campaigns

Twitter recently announced they were going to begin selling sponsored ads to candidates and political committees and their political campaign. Adam Bain, Twitter’s president of global revenue, released a statement explaining how the company believes this new idea will allow users to connect with the issues and candidates they care about.

The tweets will appear as Promoted Tweets, identified by a purple check mark. The Promoted Tweets will appear in the timeline of Twitter users who follow a certain campaign and under various search terms. Candidates and political committees will also have the option to pay to show up on search trends and as a suggested ‘Tweeter” for users to follow.

Twitter ran its first political ad on Wednesday, September 21st, from GOP presidential prospect Mitt Romney. Some political figures have already made their mark on the social networking site. Only time will tell how Twitter’s new ad campaign will affect the 2012 elections.

Comparing View Points for Politics

We have already heard how President Obama utilized Facebook for his political campaign in 2008 and still uses it to stay in contact with his followers, but a new site helps you compare the stand points of all candidates.

TwoSides is a site created to compare candidates view points in a more effective way than has been done in the past.  This site will cover not only simple issues but more button-pushing stances as well.

Not only does this website want to share the viewpoint of the candidates but also wants the views of the people viewing the site. TwoSides allows you to comment or, according to Jennifer Van Grove of Mashable, allow you to share your ideas of the subject and how you really feel about a political issue. If you agree or disagree with an idea, you may also voice your opinion and see the percentage of others that feel the same.

This site will be a great tool for the 2012 elections and allow people to learn more about issues that they may not have known prior.

 

 

SEO — A Quick Guide to Search Engine Optimization

SEO — A Quick Guide to Search Engine Optimization

This infographic illustrates several Search Engine Optimization components from keywords to link building to pay-per-click campaigns.

SEO ( Search Engine Optimization ) has become a major catchphrase in today’s Internet-driven market. But what exactly is SEO? And how does one build a successful campaign?

Study over this guide for some beginning tips:

A Visual Guide to Search Engine Optimization, courtesy of Visual.ly

via

 

[stextbox id="grey"]

A Visual Guide to SEO, courtesy of Visual.ly:

Source: Visual.ly
Published by: BloggingPro
Designed by: Unknown

[/stextbox]

Facebook Timeline

What Facebook Timeline Means For Job Seekers

An Intro to Facebook Timeline

It might be time to brush up on your Kierkegaard, because Facebook is about to become very existential. The new profile, called Facebook Timeline, is not concerned with what you are doing. It wants to know who you are. See the dramatic video below for a brief overview, or take a look at this article for a more detailed description of the changes.

 

 

As you can see, the most important parts of the profile will be static information, like where you went to school, where you work, what your interests are, and who you have been in a relationship with. The profile tells the world your history, or at least the history of your time on Facebook. These changes will have a big impact on the way people use Facebook, especially in a world where social networking is becoming a large part of the hiring process. So what do job seekers and employers need to know about this new Facebook Timeline?

Practical tips for job seekers:

Facebook Timeline essentially makes your profile an online resume.

So like a resume, try to emphasize your professional accomplishments and good qualities. Don’t just write where you worked, write about what you did while you worked there. Make sure your employment history is up to date.

Familiarize yourself with Facebook’s privacy settings.

The more control you have over your information, the better. Timeline will make it much easier to view a person’s entire Facebook history. Employers don’t need to see pictures of your 21st birthday or politically incorrect wall posts from your freshman year of college. Update your privacy settings so only close friends can see this type of information.

Go back through your history to find flattering posts and pictures to share publicly.

This information will help you present a consistent and positive story about yourself.

Pick a good cover photo.

The new profile has a spot for both a profile pic and large cover photo at the top of the page. This picture will represent you, so choose something that looks nice or shows off your creativity.

The new profile places more emphasis on your Likes.

So avoid liking things that might be considered distasteful or controversial.

Be aware of how you use third-party apps; some may publish a log of your activities.

For example, an app could show which music/movies you’re steaming or what articles you have read.

 

What employers need to know:

Don’t place too much emphasis on Facebook profiles during the hiring process.

There will be a wealth of information available on Facebook Timeline profiles, but not all of it will be accurate, verifiable or complete. You don’t want to make hiring decisions based on unreliable information.

Be aware of possible legal issues.

Companies that look up protected information like race, religion, or age run the risk of violating anti-discrimination and hiring laws. It might make sense to hire an outside firm for background searches; a third party can provide your company with information useful to the hiring process, but protect you from the data that you’re not supposed to see.

 

 

modernmedia-featuredimg

Modern Media And The Consumer

Who uses modern media to get their news? And specifically, what kind of media outlets do they prefer? This infographic, from Flowtown, explains how people find news using media sources, what kind of news they are getting, and where exactly they are getting their news on the Web.

Visual.ly Infographic

via

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Modern Media Consumer Infographic Credits, courtesy of Visual.ly:

Source: Visual.ly
Published by: Flowtown
Designed by: Unknown

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National Bank of Arizona Video Contest, YouTube

National Bank Of Arizona Holds Contest For Business To Win $10,000 Prize

The National Bank of Arizona is holding a contest for all Arizona businesses – with the winner taking home a cool $10,000.

The contest is titled “Arizona’s Next Great Business,” and any Arizona business can submit a video application to prove how it has made an impact on the Arizona community.

National Bank of Arizona

To enter, a business must upload a 90-second video to YouTube that explains how it has made a difference in Arizona – by creating civic pride, impacting the quality of life for Arizonans, redefining technology, or establishing energy efficiency.

The business must also explain how it plans on utilizing the grand prize.

“The biggest challenge of a business is to get the word out about them,” says Alycia Perry, vice president of National Bank of Arizona’s Internet and Interactive Channels.

Perry adds that other challenges include the need to redefine, reinvent and “how to keep innovating as you move forward.”

With the $10,000, a business will have the opportunity to make improvements – by purchasing supplies, establishing a budget for a new employee, or investing in new technology.

Perry says that the contest is a way for both National Bank of Arizona and Arizona businesses to put themselves into the social media world and public eye.

“Looking at what is going on with the economy, there’s been such negative press and a gloomy outlook,” she says. “We looked at this as an opportunity to promote businesses facing challenges.”

By having the contest entry be a video submission versus a written application, Perry says National Bank of Arizona believes that it is a better outlet for businesses to break into social media.

National Bank of Arizona’s social media campaign has grown immensely this year. Its goal is to raise awareness about the company by reaching out to customers and letting them know that National Bank of Arizona is a full-service bank.

The social media campaign has included sweepstakes, giveaways on Facebook and other contests that drive customers into a National Bank of Arizona branch to claim their prize.

Submissions for “Arizona’s Next Great Business” will be accepted through Oct. 30. More information on entering the contest can be found on National Bank of Arizona’s Facebook page.

Online viewers can vote for their favorite company’s video Nov. 2 – Nov. 16, with an official announcement of the winner on Nov. 23.

 

 

7 Marketing Tips & Strategies, Entourage Marketing

7 Marketing Tips To Help Grow Your Business

Michael Hunter at Entourage Marketing provides you with seven marketing tips to help your business grow.

1. Create a catchy name and a solid brand

The naming and presentation of your brand is vital. You want to create a name that both represents your product or service and is memorable.

Recently, a new text messaging application came out for smart phones. The only reason why it was successful was because of the name. Kik Messenger did not feature any additional functionality that other applications did not have. People talked about it just because they wanted to say “Kik me later.”

Be conscious of how your brand is perceived in the marketplace. Bad names go nowhere.

2. Focus your message

Before you start writing any of your content, you must be very clear about who your audience is. Don’t try to be everything to everyone. Your message should be laser focused on your target market and demographic. When your ideal client comes to the homepage of your website, reads your brochure, hears your advertisement on the radio, etc. they should have no need to look anywhere else. Your message should expose a common problem and positioning your product or service as the solution to that problem.

Your message isn’t just your written word; it also ties into your branding and visual communication as we explained above. For example, if an investment firm had a product targeting very wealthy individuals; it would disinterest clients if their logo and branding was in big, fluffy pink letters … It doesn’t matter how great their products are, the message their brand conveys does not align with who they are trying to target. The same company would have much more success with a clean, simple logo that communicates professionalism and success.

3. Get organized

Great marketing takes time and organization. The more organization you have and the more systems you can create, the less time it will take. A timeline is a great way to stay on task and execute a multi-step marketing campaign. It’s also an effective way to set deadlines and manage a team. Multiple people working on the same project are likely to be more productive when they have clear deadlines and an understanding of how their assignments contribute to the big picture.

4. Build a database

To be successful in business you must, must, MUST build a list. Big money is in a big list. Most businesses spend 90 percent of their marketing budgets on trying to get a new customer to walk through their door or use their service, yet once that customer walks in the door, most businesses don’t collect any information on them, allowing them walk right back out with no means of future contact.  The best way to build a list is to give something good away for free in exchange for their name and contact information. The more value you provide for free, the more valuable your paid services are perceived to be. People think to themselves, “WOW, if they are giving this away for free, what do I get when I pay for something?”

5. Establish promotional partnerships

Most people that call themselves entrepreneurs are really “solo-preneurs;” Meaning, they try to do everything by themselves. Marketing is not a do-it-yourself thing. There are plenty of ways for you to leverage other people to produce great results for a minimal investment of your time. Promotional partnerships are one of these ways. Instead of lighting your hair on fire trying to make it all happen by yourself, put your mind to work and think of different people that can help you grow your business. For example, say you happen to be an expert in branding. Instead of trying to find clients and build systems to get new clients, partner with local business consultants or coaches to leverage their established relationship with their clients as a way to grow your business fast. Imagine partnering with a business consulting firm that has built solid relationships with 25, 50, or even 100+ clients.

6. Referral programs

As we all know, word-of-mouth advertising is the most powerful form of advertising there is. If your product or service is good enough, people will talk about it naturally; but why not give them an incentive? Structured client referral programs are a great way of maximizing something you are already doing to some extent, by providing great service and asking for referrals. Some of the biggest companies in the world are leveraging referral marketing tactics to grow their business by offering incentives to their employees to refer business to them. Other companies leverage and incentive-ize their customer base to bring in business. Just the other day, I saw a sign in front of a very nice apartment complex that said, “Refer a friend to us that signs a lease and get $500!”

In the online space, referral marketing is called affiliate marketing. There are many people that make a significant six-figure income simply marketing other people’s products and services. You no longer have to worry about content creation. You can market someone else’s product to make you money and vice versa; you can create a product and establish promotional partnerships with other people to take your message to the marketplace.

The bottom line is: Find a way to reward your customers for bringing their friends to you or for promoting your product or service.

7. Integrate social media into your entire marketing campaign

Social media is the new buzz word in business. Everyone knows they need to be on it, but most businesses have no idea what they are doing. Just creating a Facebook page for your business does not mean you are “on social media.” Social media (when used correctly) is the glue for your entire marketing campaign. Traditional forms of marketing like print, television and radio are great at sending a message to the masses, but lacks engagement with the recipient of the message.

Business today is all based on relationships. It doesn’t matter how great the advertisement on TV looks, if a friend tells you they had a bad experience with the product or service, chances are very high that you will not try it yourself. If a TV advertisement is terrible, you have no interest. Sometimes it’s so bad that you even change the channel. However, if your friend comes to you bubbling with excitement about their experience, chances are very good you will try it out, too. See, we like and do the things that our friends like and do; it doesn’t matter how much money someone spends on mainstream marketing. Social media is, at its core, founded on real-life relationships. Facebook just recently reached 600 million users and is still growing; Twitter has over 200 million users; LinkedIn just hit the 100 million mark. Social media is here to stay, and your business must be on it — and do it well.

The reason why social media is so powerful is because it has the ability to create a community around almost anything. Social media is a powerful marketing tool that all your other marketing materials should be driving traffic to and building a database of people that “like” your product or service.

For more information about marketing tips or Entourage Marketing, visit www.entouragemarketing.com.

10 Great Customer Service Success Stories - AZ Business Magazine September/October 2011

10 Great Customer Service Success Stories And Tips

Troy Hazard, author of the best-selling book “Future-Proofing Your Business”, offers these 10 tips for great customer service:

1. THE ANGRY CUSTOMER: In an argumentative situation, think of how you would feel in your customer’s shoes. Take time to consider his or her personality and position. The faster you start talking in your customer’s language, the quicker the route to an amicable result.

2. WHEN SERVICE GOES WRONG: Try these customer service tips practiced by an airline with flight problems: Acknowledge the problem and take time for face-to-face when possible. Anticipate the needs of the customer and make the customer comfortable. Communicate the solution and offer as much information as you can.

3. PERSONAL TOUCH: After buying a car, the salesman, would send information about things I was personally interested in. The salesman ended up selling $1.5 million to my friends through endorsement or referral.

4. TRUE CUSTOMER APPRECIATION: Sometimes we think we are rewarding our loyal customers when really we are offering them a bribe. A random thank you note that says, “Thanks for being a great customer, please accept this voucher as a sign of our appreciation” is a reward.

5. KEEPING IT REAL: When I owned an advertising business, I did not try to be what I was not. I did not make promises I could not keep. And it got me the client.

6. PROVE YOUR WORTH: Instead of trying to convince potential customers that you can do the job better than your competitor, simply demonstrate to them a service that your competitors simply won’t do.

7. THREE QUESTIONS OF CUSTOMER RELATIONSHIPS: Two of the most important aspects of building customer relationships are communication and consistency. Ask yourself:

* How often are you reaching out to your customers outside of the times they come to you?
* How often do you offer them something that is good for them, which has nothing to do with you selling them another product or service?
* How often do you train or retrain your staff on how to build better customer relationships?

8. INFORMATION OVER BRICKS AND MORTAR: There is only one way to truly build solid customer relationships — understand their needs and do not assume their expectations. Ask them why they purchase from you and how that purchase affects their lives. You can then use that data to develop a significant emotional connection.

9. ANTICIPATE EXPECTATIONS: Put yourself in your customers’ shoes, and think about what they will want tomorrow — and deliver that product or service today.

10. BE SOCIAL ON SOCIAL MEDIA: As you launch your business into the world of social media marketing, remember that it is just that — social. It’s a means for your customers to praise or punish you.

[stextbox id="grey"]For more information by Troy Hazard about good customer service, visit his website at www.troyhazard.com.[/stextbox]

 Arizona Business Magazine September/October 2011

 

Election Social Media: Wright & Brennan

Phoenix Election Social Media Wars: Wright & Brennan

Election Social Media Wars: Wright & Brennan

Social media has become an important and effective marketing tool, with businesses creating Facebook pages and Twitter accounts for their customers, sharing deals and special offers. And it’s no less important in a race for mayor, especially for the Phoenix election mayoral candidates.

We visited all of the Phoenix mayoral candidates’ respective social media pages to get a better idea of how they represent themselves and their campaigns. It’s one thing to believe what the media and rival candidates say about one another, but how are they connecting with their supporters and how are they bettering their campaigns via social media?

Yesterday, we covered Wes Gullett and Peggy Neely. Today, we’ll look at Jennifer Wright and Anna Brennan.

Jennifer Wright

Jennifer Wright’s website states her campaign focuses on the following issues: repealing the food tax, creating a more open, transparent government, enforcing SB 1070, increasing public safety, creating more jobs and improving small businesses and small business creation.

Facebook & Twitter

Wright’s Twitter thoroughly updates her followers of her responses at mayoral debates. She’s informative, and she seems active on her account, responding to her followers’ questions. For instance:

Jennifer Wright's Twitter, Election Social Media“@rbcarter 2 make sure jobs & oppy’s thrive, ‘hoods r safe & secure, & the city is fiscally responsible. VOTE WRIGHT!”
“@RPongratz Thanks for your support!”
Jennifer Wright's Twitter, Election Social Media“Q1: B4 be sworn in, I will identify 20 biz stuck in city process & make sure they are up & running by inauguration day. #PhxDebate”
“Q5: Fiscal responsibility KEY. Review proposed line-item budget b4 passing, cut fat and admin bloat. Hold depts accountable. #PhxDebate”

As for Wright’s Facebook, with 507 followers, it’s updated frequently with video posts, shared links of articles relating to the mayoral race, as well as her thoughts and opinions. She seems more active and personable on Facebook, determined to increase the number of followers every day:

Jennifer Wright's Facebook Page, Election Social Media“‘I have no interest in being a household name or having personal fame or notoriety. I do not seek to be a career politician. Instead, my desire is to serve and lead Phoenix back on a path to prosperity. I would be honored if the highest office I ever held were that of Mayor of Phoenix. I humbly ask for your vote.’ Jennifer Wright”
“500! LET’S RAISE IT TO 510!””Today’s goal is 490!”
Jennifer Wright's Facebook Page, Election Social Media“Have you seen and shared my web-ad?
The Wright Change for Phoenix
www.youtube.com”
“Jennifer Wright Press Conference Post-Chamber Debate
http://www.youtube.com/watch?v=bhPqG2u8s3s “

Anna Brennan

Anna Brennan focuses on the community for her campaign. She pledges to “have the most open, accountable, and transparent government that the City of Phoenix has ever seen,” work on the city’s budget by proposing a zero-based budget, emphasize the importance of education by advocating for public school reform, and spotlight illegal immigration.

Brennan’s social media usage, both Facebook and Twitter, have identical posts — all video links to Brennan’s unique, live broadcasts from her cell phone (using bambuser, an app that streams live video for others to view), updated very frequently.

Facebook & Twitter

Anna Brennan's Twitter, Election Social MediaAnna Brennan's Twitter, Election Social Media

 

Anna Brennan's Facebook Page, Election Social MediaAnna Brennan Facebook, Election Social Media

No. of Friends & Followers for each Mayoral Candidate:

As of August 18, 2011, sourced from the social media pages linked to each candidates’ website:

Claude Mattox

Greg Stanton Facebook Page, Election Social Media2,942 Friends
Greg Stanton Twitter, Election Social Media775 Followers

Greg Stanton

Greg Stanton Facebook Page, Election Social Media1,349 Friends
Greg Stanton Twitter, Election Social Media583 Followers

Wes Gullett

Wes Gullett Facebook Page, Election Social Media759 Friends
Wes Gullett Twitter, Election Social Media235 Followers

Peggy Neely

Peggy Neely Facebook Page, Election Social Media509 Friends
Peggy Neely Twitter, Election Social Media452 Followers

Jennifer Wright

Jennifer Wright Facebook Page, Election Social Media507 Friends
Jennifer Wright Twitter, Election Social Media125 Followers

Anna Brennan

Anna Brennan Facebook Page, Election Social Media104 Friends
Anna Brennan Twitter, Election Social Media40 Followers

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Election Voting Dates & Times:

Saturday, August 27, 10 a.m. – 4 p.m.
Monday, August 29, 9 a.m. – 6 p.m.
Tuesday, August 30 (Election Day), 6 a.m. – 7 p.m.
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Election social media — is it important to winning an election? What do you think?
Do you think the candidates’ social media pages, “friends” and “followers” have any impact on the election and who will win the mayoral race? Let us know. If it is, it looks like Mattox is leading the pack.

 

Street Talk Logo, AZNow.Biz video series

Street Talk: Where Do YOU Get Your News? [VIDEO]


For this installment of Street Talk, Emily Horne and I visited the Arizona State University Downtown Phoenix campus to ask students where they get their news as well as their opinion on credibility, timeliness, etc.



Interested in knowing others’ opinions about a specific topic? What do YOU feel we should cover in our next installment of Street Talk? Let us know!

Walmart aquiressocial media, 2011

Wal-Mart Agrees To Acquire Social Media Site Kosmix

Wal-Mart announced they have an agreement to acquire a social network site called Kosmix.

Kosmix, based in Mountain View, Calif., developed a social media technology website that filters and organizes context from other social media networks. It is designed to connect people with real-time events and information that they want to see.

Founded by Venky Harinarayan and Anand Rajaraman who started Junglee — which was acquired by Amazon.com in 1998 — the focus of the social media strategy is to search and analyze connections in real-time then stream it to personal users to view specific interest.

For example, if you are a Jessica Simpson fan and want to get all the media that revolves around her, simply type her name in the search box and information comes up about albums, movies, relationships and more.

If you are looking for a topic in a specific category you can search by recent topics, movies, books, jobs, education, sports, and more. The website is designed to be easy and readable. There are no pop-up advertisements, no log-in required, and the clean look of the website creates a authentic feel to the information.

The trending events part of the website lets readers who are interested in celebrity news also see what is going on in trending topics or local news stories.

Wal-Mart plans to expand the team and come up with creative technologies and business ideas for the social and mobile commerce. With retail business and e-commerce in 15 countries, Wal-Mart can become an innovative front for Kosmix.

One of the exciting new features on Kosmix’s website is the social media streamline of TweetBeat, a real-time social media filter for live events with more than five million visits last month. When you pull up TweetBeat, it brings up Facebook information, Twitter tweets posted on the subject, photos and video footage.

TweetBeat is considered a social genome platform that captures the connections between people, places, topics, products and events as expressed through social media — be it a feed, a tweet or a post — according to the press release posted on the Wal-Mart website.

Wal-Mart serves customers more than 200 million times per week at over 9,000 retail locations. With sales soaring to $419 billion, they can afford to take a chance on an investment that might bring them more money. They have ventured out with Sam’s Club, a wholesale merchandise distributor, and have done well.

Wal-mart will close the deal to take over Kosmix during the first half of 2012, if customary conditions by the company have been meet.