social media Archives

The Benefits Of Social Media For Small Business

Benjamin Franklin Plumbing's Facebook page

No matter what product or service you’re selling, you’re always in the business of relationships. Fifteen years ago in the entrepreneurial world, all you needed was a name and a phone number. That was it; that was all you needed for customers to find you. Then, having a website became necessary for building the reputation… Read More →

NLRB Issues First ‘Facebook Firing’ Decision

by in Business News | Economy | Legal | Workforce

National Labor Relations Board Issues First ‘Facebook Firing’ Decision The National Labor Relations Board (NLRB) is on a roll. Just a few weeks after issuing its first decision finding that a company’s social media policy violated the National Labor Relations Act (NLRA) (see alert at left or here), the NLRB yesterday released its first decision… Read More →

Top 10 mistakes businesses make when using social media

by in Business News | Small Biz

When a business leader calls for the creation of a Facebook page and a witty Twitter handle, he often believes the social media strategy is in place and he returns to his “core” duties. The problem with this is that for any business in 2012 and beyond, social media needs to be considered a core… Read More →

Off Madison Ave, SpinSix merge


Off Madison Ave, a Phoenix-based integrated marketing communications firm, and SpinSix, one of Arizona’s leading creative marketing firms announced they have merged. Total capitalized billings of the company will be in excess of $50 million annually, supported by more than 50 staff members, making Off Madison Ave + SpinSix a drivingforce of integrated marketing in… Read More →

Show Me The Money: How Much Is The Marketing Budget?

marketing budget
by in Columnist Spotlight | Marketing

One of the most common questions I get from people starting a new venture is how much should they plan to spend on marketing; and one of the biggest mistakes I see with new businesses is a tremendous amount of time and money invested in opening the doors making the new office, restaurant or retail… Read More →

Can You Be Too Social With Social Media?


Plucked from a recent headline on a national news website: “Rich kids are oversharing on social media – are yours?” The story went on to detail true life examples of wealthy youth using social media to boast about luxury private jet travel, $100,000 bar tabs and the use of #ferrari, #mansion and #hamptons Twitter hash-tags.… Read More →

10 tips to succeed at social media


Every business knows about social media, many businesses have some sort of social media presence, but very few have implemented a comprehensive and successful social media strategy that maximizes benefits and mitigates risks.  Why is this? The answer is simple: The Three “C’s”. Steve Nicholls, author of the best-selling book “Social Media in Business” (,… Read More →

C-K Unveils Branding Campaign For Arizona Science Center


Have you ever wondered how one car can tie up traffic for miles or what causes that one wobbly wheel on a shopping cart? Arizona Science Center has the answers as it launches its new branding campaign – Never stop wondering. Created pro-bono by Cramer-Krasselt, Never stop wondering is designed to ignite interest in science… Read More →

US Airways Center Relaunches Website

us airways center

In celebration of its 20th anniversary, US Airways Center has relaunched its official website ( and is hosting a sweepstakes to give away 20 prizes to visitors of the site. Between now and July 14, visitors to may enter to win ringside seats to WWE’s “Money in the Bank” on July 15, or tickets… Read More →

Suns Launching New Smartphone Mobile App

smartphone mobile app suns

Just in time for the 2012 NBA Draft, the Phoenix Suns have joined with Verizon Wireless to launch their first-ever smartphone mobile app, available for Android, iOS and BlackBerry operating systems. Fans that download the free smartphone mobile app before 9 p.m. on draft night, June 28, 2012, can enter to win a personal phone… Read More →

Pinterest For Business: Avoiding Copyright Issues

Pinterest Copyright Issues
by in Legal | Marketing | Small Biz

Pinterest copyright issues can prove problematic for business proprietors. Since its inception in 2010, social networking website Pinterest has become the third most-popular social network in the U.S. Only social-media giants Facebook and Twitter surpass it in total monthly visits, according to Experian Hitwise. With more than 100 million visits each month, Pinterest has created… Read More →

Eat, Drink and Be Social: Dining Apps

by in Blogs

Dining out? Check your phone first (if you aren’t doing that already); here are some dining apps for you to consider. With today’s plugged-in landscape and social media savvy society, websites, blogs and smartphone applications are quickly becoming the go-to source for daily tasks like hunting down recipes, shopping for restaurant deals and connecting with… Read More →

Social Media: Turning Tweets Into Tourists

social media tweet bird

Used correctly, social media can pay off for the hospitality industry Over the holidays, the JW Marriott Desert Ridge built a giant village out of 800 pounds of gingerbread and 250 pounds of chocolate to display in its lobby. For four weeks, the cookie town was posted on the JW Facebook page and fans were… Read More →

Fitness Apps: A Rewarding Way To Achieve Your Goals

Fitness Apps
by in Columnist Spotlight | Mobile | Tech

Yes, “there’s an app for that.” Some provide the most important element – FUN! They can be rewarding, literally rewarding. I’m talking about real cash and prizes. Whether you’re just getting started or feel the need to accomplish more, a great software application can give you an edge to achieve your fitness goals. Many integrate… Read More →