social media Archives

Does Your Online Presence Pass the Truth Test?

by in Business News | Marketing

What’s the fastest-growing marketing trend on the Internet? I’m sad to say it’s the “fakeosphere.” Yes, fake blogs (called “flogs”), fake web news sites and fake testimonials. They look like the real thing, right down to comments posted by “bloggers” and their supposed readers. Those comments appear to be written by people discussing the pros… Read More →

Man Brings Social Media Business to Chandler

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by in Business News | Marketing | Small Biz

The front of his business card reads, “Poet, world traveler, human being.” The smell of old books and antique belongings emanate throughout Patrick Smith’s apartment. A bottle of prohibition Whiskey sits on display next to an ancient looking hieroglyphic stone. After many years of traveling internationally, Smith, a Chandler resident, has decided to bring his… Read More →

AZRE Magazine November/December 2012

AZRE- November/December 2012
by in AZRE Magazine

AZRE Magazine November/December 2012 Face it, new media has us all atwitter This is how far technology has come since my journalism career officially began in 1980: I was sent to cover the “Show Me Bowl,” the state high school football championships in Missouri, at the old Busch Stadium in St. Louis. I remember lugging… Read More →

LifeLock Unveils New Facebook App: ‘LifeLock for Life’

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by in Business News | Marketing | Tech

LifeLock Unveils New Facebook App: ‘LifeLock for Life’ LifeLock, Inc., an industry leader in proactive identity theft protection has launched ‘LifeLock for Life’, a Facebook application enabling fans to explore different life stages and events to test their security knowledge. Upon answering correctly, users can enter for a chance to win prizes. The foundation of… Read More →

Use the ’10 C’s’ to create winning social media strategy

Social Media, 10 C's
by in Business News | Marketing | Small Biz

It is incumbent on business executives to stay ahead of the social media curve in order to compete efficiently in their respective industries. However, when you consider where social media was just five years ago, it is impossible to imagine where it will be by 2020. This can be daunting for CEOs and other top… Read More →

Social Media Changes Driving Some Marketers Buggy

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by in Business News | Marketing | Tech

Social media is the most rapidly changing aspect of communications to begin with. Throw in an IPO (Facebook) and a major overhaul (LinkedIn) and modifications are barreling ahead so fast, even the techies seem unable to keep up. “I’m a big believer in social media marketing for my business, so when I started having a… Read More →

Phoenix artists tap the internet to fund creative projects

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by in Business News | Economy | Finance | Marketing | Tech

“If my life depended on it, I would die.” Safwat Saleem, 32, isn’t your average graphic designer – at least he doesn’t think so. He claims that if he had to rely on a career in art, the paint and brush kind, that he would die. This isn’t because his is lacking in talent but… Read More →

The Benefits Of Social Media For Small Business

Benjamin Franklin Plumbing's Facebook page

No matter what product or service you’re selling, you’re always in the business of relationships. Fifteen years ago in the entrepreneurial world, all you needed was a name and a phone number. That was it; that was all you needed for customers to find you. Then, having a website became necessary for building the reputation… Read More →

NLRB Issues First ‘Facebook Firing’ Decision

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by in Business News | Economy | Legal | Workforce

National Labor Relations Board Issues First ‘Facebook Firing’ Decision The National Labor Relations Board (NLRB) is on a roll. Just a few weeks after issuing its first decision finding that a company’s social media policy violated the National Labor Relations Act (NLRA) (see alert at left or here), the NLRB yesterday released its first decision… Read More →

Top 10 mistakes businesses make when using social media

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by in Business News | Small Biz

When a business leader calls for the creation of a Facebook page and a witty Twitter handle, he often believes the social media strategy is in place and he returns to his “core” duties. The problem with this is that for any business in 2012 and beyond, social media needs to be considered a core… Read More →

Off Madison Ave, SpinSix merge

Internet Marketing Words, Off Madison Ave

Off Madison Ave a Phoenix-based integrated marketing communications firm, and SpinSix, one of Arizona’s leading creative marketing firms announced they have merged. Total capitalized billings of the company will be in excess of $50 million annually, supported by more than 50 staff members, making Off Madison Ave + SpinSix a drivingforce of integrated marketing in… Read More →

Show Me The Money: How Much Is The Marketing Budget?

marketing budget
by in Columnist Spotlight | Marketing

One of the most common questions I get from people starting a new venture is how much should they plan to spend on marketing; and one of the biggest mistakes I see with new businesses is a tremendous amount of time and money invested in opening the doors making the new office, restaurant or retail… Read More →

Can You Be Too Social With Social Media?

Vixxo

Plucked from a recent headline on a national news website: “Rich kids are oversharing on social media – are yours?” The story went on to detail true life examples of wealthy youth using social media to boast about luxury private jet travel, $100,000 bar tabs and the use of #ferrari, #mansion and #hamptons Twitter hash-tags.… Read More →

10 tips to succeed at social media

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Every business knows about social media, many businesses have some sort of social media presence, but very few have implemented a comprehensive and successful social media strategy that maximizes benefits and mitigates risks.  Why is this? The answer is simple: The Three “C’s”. Steve Nicholls, author of the best-selling book “Social Media in Business” (www.SocialMediaInBusiness.com),… Read More →