social media Archives

Top 3 Evolutionary Trends: Impact Of The Feminine Aspect On Business Industry

feminine aspect
by in Connections

As 2013 approaches and we say goodbye to 2012, I’d like to share some of my thoughts regarding what I view as a huge transformation that is transpiring in the business world. This transformation or shift is the result of entrepreneurs, male and female, embracing their feminine aspect and bringing it into business. The feminine… Read More →

Pope’s on Twitter – If You’re Marketing, You Should Be, Too

by in Featured | Marketing | Small Biz

His handle is @Pontifex and 85-year-old Pope Benedict XVI can tweet in eight different languages on his brand new Twitter account. On Dec. 12, the leader of the Roman Catholic Church tentatively typed out his first tweet on an iPad. It read, “Dear friends, I am pleased to get in touch with you through Twitter.… Read More →

10 Tips to Write a Social Media Policy in Business

by in Featured | Marketing

Most business owners are now aware that having a social media presence is important for the success of their businesses. While social media presents unthinkable growth opportunity, it also opens the company up to risk. Thus, it is critical for a business owner to create and implement a strong social media policy that gives the… Read More →

Home builder uses social media to attract buyers

by in Featured | Marketing | Real Estate

Lennar Arizona has just surpassed 250,000 “views” on YouTube, has nearly 5500 Facebook “likes”, and 4,000 Twitter followers.  In fact, social media has become such a critical component of the Valley home builder that it has created a new “I Team”, standing for Information, Integrity and Internet. The five member I-Team is a strategic addition… Read More →

Does Your Online Presence Pass the Truth Test?

by in Business News | Marketing

What’s the fastest-growing marketing trend on the Internet? I’m sad to say it’s the “fakeosphere.” Yes, fake blogs (called “flogs”), fake web news sites and fake testimonials. They look like the real thing, right down to comments posted by “bloggers” and their supposed readers. Those comments appear to be written by people discussing the pros… Read More →

Man Brings Social Media Business to Chandler

by in Business News | Marketing | Small Biz

The front of his business card reads, “Poet, world traveler, human being.” The smell of old books and antique belongings emanate throughout Patrick Smith’s apartment. A bottle of prohibition Whiskey sits on display next to an ancient looking hieroglyphic stone. After many years of traveling internationally, Smith, a Chandler resident, has decided to bring his… Read More →

AZRE Magazine November/December 2012

AZRE- November/December 2012
by in AZRE Magazine

AZRE Magazine November/December 2012 Face it, new media has us all atwitter This is how far technology has come since my journalism career officially began in 1980: I was sent to cover the “Show Me Bowl,” the state high school football championships in Missouri, at the old Busch Stadium in St. Louis. I remember lugging… Read More →

LifeLock Unveils New Facebook App: ‘LifeLock for Life’

by in Business News | Marketing | Tech

LifeLock Unveils New Facebook App: ‘LifeLock for Life’ LifeLock, Inc., an industry leader in proactive identity theft protection has launched ‘LifeLock for Life’, a Facebook application enabling fans to explore different life stages and events to test their security knowledge. Upon answering correctly, users can enter for a chance to win prizes. The foundation of… Read More →

Use the ’10 C’s’ to create winning social media strategy

Social Media, 10 C's
by in Business News | Marketing | Small Biz

It is incumbent on business executives to stay ahead of the social media curve in order to compete efficiently in their respective industries. However, when you consider where social media was just five years ago, it is impossible to imagine where it will be by 2020. This can be daunting for CEOs and other top… Read More →

Social Media Changes Driving Some Marketers Buggy

by in Business News | Marketing | Tech

Social media is the most rapidly changing aspect of communications to begin with. Throw in an IPO (Facebook) and a major overhaul (LinkedIn) and modifications are barreling ahead so fast, even the techies seem unable to keep up. “I’m a big believer in social media marketing for my business, so when I started having a… Read More →

Phoenix artists tap the internet to fund creative projects

by in Business News | Economy | Finance | Marketing | Tech

“If my life depended on it, I would die.” Safwat Saleem, 32, isn’t your average graphic designer – at least he doesn’t think so. He claims that if he had to rely on a career in art, the paint and brush kind, that he would die. This isn’t because his is lacking in talent but… Read More →

The Benefits Of Social Media For Small Business

Benjamin Franklin Plumbing's Facebook page

No matter what product or service you’re selling, you’re always in the business of relationships. Fifteen years ago in the entrepreneurial world, all you needed was a name and a phone number. That was it; that was all you needed for customers to find you. Then, having a website became necessary for building the reputation… Read More →

NLRB Issues First ‘Facebook Firing’ Decision

by in Business News | Economy | Legal | Workforce

National Labor Relations Board Issues First ‘Facebook Firing’ Decision The National Labor Relations Board (NLRB) is on a roll. Just a few weeks after issuing its first decision finding that a company’s social media policy violated the National Labor Relations Act (NLRA) (see alert at left or here), the NLRB yesterday released its first decision… Read More →

Top 10 mistakes businesses make when using social media

by in Business News | Small Biz

When a business leader calls for the creation of a Facebook page and a witty Twitter handle, he often believes the social media strategy is in place and he returns to his “core” duties. The problem with this is that for any business in 2012 and beyond, social media needs to be considered a core… Read More →